Anthony Creedy Email & Phone Number

Nottingham, England, GB

Nottingham, United Kingdom

• Member of the Senior Management Team, reporting to the Chief Financial Officer (CFO), leadingand developing an international team of twenty-seven
• Managed the finance function through four changes of CFO in an 18 month period, including afive month period as Interim CFO and a member of the Group’s Executive Management Team
• Successful exit in 2023, following initial process in 2022
• Refinancing in 2019, raising €120m and reducing the cost of the group’s debt, plus additionalacquisition facilities of c€40m in 2022. Full refinancing following the exit in 2023, and subsequentincrease in the.
• Integration of multiple acquisitions into the group (thirteen to date): alignment of controls,accounting policies and reporting, implementation of accruals accounting, monthly reporting andan ERP system and finance team
• Legal entity rationalisation of acquired entities, year-end alignment and IFRS conversion projects.Group reporting and transfer pricing established from scratch on creation of the Group

Nottingham, England, United Kingdom

• Covered the vacant CFO role for 5 months, taking full responsibility for the Group's finances
• Lead the finance function through an international acquisition and the pre-completion work for another, including Due Diligence, tax structuring and funding
• Established reporting for transformational multi-million pound platform development project

Denby, Derbyshire

• Covered the Group Finance Director role for a period of six months, attending all board meetings and presenting the consolidated Group budget to the banking syndicate
• Worked with the private equity owners to re-finance the group's bank debt. Reduced margin on the loans by more than one basis point and so significantly reduced interest costs
• Led the Group Finance team through the trade and assets purchase and subsequent integration of an international competitor that substantially increased the size of the group
• Provided the main finance point of contact to the due diligence and Q&A processes that resulted in the successful trade sale of the business
• Successfully transitioned the group's consolidated accounts to IFRS, with no business disruption and at lower cost than in the majority of transitions
• Managed the group through the annual audit process, leading discussions with auditors on issues identified

• Provided and championed the UK view on future Company reporting to the global convergence project;
• Worked with varied stakeholders across the business to align UK reporting behind the agreed global view;
• Ascertained the UK business information needs, and took these to the SAP implementation team to ensure the solution met the needs of all stakeholders

• Step changed the quality and presentation of business unit forecasting and reporting, including the development of a complete results pack
• Lead commercial team on a number of projects to introduce new packs, and proactively pushed sales teams to ensure above average returns are made on the new SKUs
• Also took commercial lead and provided financial analysis on numerous other projects / proposals, including brand re-positionings, customer proposals and work to improve the accuracy of reporting
• Proactively identified opportunities to drive sales, and instigated innovative approaches to highlight and deliver these opportunities
• Provided detailed commercial analysis and other inputs and stimulus to the team leading customer merger negotiations, increasing the size of the potential prize available

• Undertook full and detailed review of the NPD process, worked with Marketing department to identify and implement improvements
• Completed highly time pressured audit of Coors Japan to very high quality through planning and liaison within the business
• Reviewed the evaluation of a problematic product release, discussed the issues with all areas of the business, assessed potential improvements and their impact, and brought forward relevant and timely recommendations.
• Completed a supplier audit that discovered a fraud against Coors Brewers, and took part in the negotiations to recover monies from the supplier and ensure continuity of supply to the business

• Improved quality of month end reporting, aiding analysis of reported results and saving time in investigating anomalies
• Gained detailed understanding of operating units’ Balance Sheets and Income Statements, leading to improved accuracy of external and internal reporting
• Completed successful statutory reporting under IFRS, including transition from UK GAAP
• Established good relationships with staff in all areas of the business. Liaise with staff in a variety of countries and roles regarding technical and Group reporting queries
• Technical expertise. Thorough knowledge of current and up/coming accounting regulations, including International Standards

• Led team of 12 and co-ordinated reporting from overseas to complete multi-site audit of a £700m turnover listed food company
• Audits of companies reporting under UK and US regulations, Sarbanes Oxley compliance work, liaison with auditors in other countries, working in varied locations as part of teams of varied sizes
• Knowledge of the financial processes and reporting structures of firms of varying size and nature
• Initial training and some experience in financial modelling work