Anthony Disanto Email & Phone Number

Experienced Product and Brand Manager with a demonstrated history of working in the building materials industry. Business Professional skilled in Stage Gate New Product Development, Branding, Commercialization, Negotiation, Budgeting, Contractor Relations, Sales, and Sales Management. Specific expertise within the Decking and Building Industry across various channels of business including 2-Step, Home Center Retail, and OEM Private Label.

Listed skills include Product Development, Account Management, Sales, Building Materials, and 23 others.

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  Exterior Applications Product Manager

  Fastenmaster

  Apr 2006 - Present - Agawam, Ma

  An engaged, sophisticated, experienced Product Manager, focused on creating and achieving strategic company goals through product development, key customer management, and continuous implementation of lean principles.Managing the Decking and Trim fastener lines at FastenMaster involving but not limited to: - Project Lead on multiple new product developments- Outside Sales Team and Distribution Training- Strategic Planning/SWOT Analysis- DFSS Stage Gate Execution (Green Belt Certified)- Communications and Tradeshow Planning- Branding and Value Proposition Strategy Execution- Management of three very strong brands in the Decking and Trim Industry: Cortex, TrapEase, and TigerClaw Hidden Fastening Systems.- Strategic Account Management - product and demand creation responsibilities among leading decking and trim manufacturers including but not limited to AZEK, Fiberon, Trex, TimberTech, TAMKO, Kleer, CertainTeed, and more.Notable Achievements:- Assisted in the growth of FastenMaster's ProStar Program. Growing our list of qualified end users from 5K-20K.- Assisted in the acquisition of TigerClaw Hidden Fastening Systems.- Successfully launched over 18 new products/programs to market. - Successfully brought multiple new products through DFSS Stage Gate Process and commercialized.- The Exterior Applications Category of Products has been a consistent driver of Top and Bottom line performance at FastenMaster. I began as a Communication's Coordinator in April of 2006 and was promoted to Exterior Applications Product Manager in March of 2011. I've been focused on sustainable category growth through key account management, new product development, and continuous implementation of Lean Principles within the product value streams.FastenMaster - A domestic manufacturer of task specific, contractor quality fasteners designed to enable a Professional or Serious D.I.Y.er to complete a job faster, easier, and stronger.www.FastenMaster.com