Anthony Edstrom Email & Phone Number

California, United States

San Diego, California, Us

San Diego, California, Us

P&L and Operations responsibility for North America Division including operating results, variance analysis, and forecasting. Director of 300+ seat full service Call Center which includes Outbound Sales, Inbound Sales, Customer Service, Order Management, and Back Office Support.Key Contributions:Financial►North America P&L responsibility, including operating results, budget/forecast, variance analysis and presentations►Changed focus from silo marketing structure through individual segments to integrated strategy increasing new customer to file 70%, revenue 40%, and profits 30%►Reduced marketing spend 20% through realignment of resources, reduction in non-value add activities, and increased efficiencies resulting in millions in annual savings►Selected Data Analytics / Business Information tool to continue advancement of data driven organization with focus of making information accessible to the business ownersCall Center►Transformed call center to a data driven organization through the development of reporting tools, key performance indicators and performance management►Aligned calling strategy, data usage, and compensation plan to increase outbound efficiency and production 10% resulting in a 25% revenue increase►Implemented new manpower planning strategies to increase inbound call efficiency 40%►Reduced attrition rate by 20% through change in business model, employee engagement, and retention focus►Increased upsell rates by 130% resulting in incremental sales and profitOperational►Led integration of subsidiary into core business without disruption to customers and service levels, while increasing profits through gained efficiencies►Launched 2nd Call Center facility to increase calling capacity, testing capabilities, and future growth►Reduced total customer order turnaround time (TAT) from order entry to shipment by 20%►Reduced use of expedited air freight 35% with increased forecast accuracy and implementation of buffered inventory strategies

San Diego, California, Us

Developed targeted marketing platforms through increased analysis of industry segment data and new marketing strategies. Initiated niche strategy focused on specific industries, products and offerings resulting in revenue and profit improvements.Key Contributions:►Grew targeted industries 10%+ vs. single digit industry averages►Launched Licensing strategy for direct business to provide Disney, Major League Baseball, and National Football League products.►Launched new marketing strategies including Trade Show exhibits and Facebook page leading to increased brand awareness and exposure.

San Diego, California, Us

Managed Global budgeting, forecasting and variance analysis of all financial statements; P&L, Balance Sheet and Cash Flow. Developed forecasts ranging from weekly flashes to three (3) year strategic plan. Key Contributions:►Developed cash flow model forecasting weekly financial and funding needs for seasonal business with 95% accuracy allowing for timely communication of borrowing needs.►Instituted first corporate dashboard including KPIs for all functions of the business including finance, marketing, operations, and human resources. Drove focus to key strategic initiatives and areas of concern.►Key team member in returning business to strong profitable growth with focus on core competencies, margin improvement, and lean operations.►Created automated analysis allowing for weekly review of key metrics resulting in 5% and millions in margin improvements.►Reduced time to complete forecasting process by 50%.

San Diego, California, Us

Chicago, Illinois, Us

Partnered with Vice President of Marketing managing a $900 million portfolio of brands with over $300 million in profit to achieve sales, profit, and long-range goals. Developed portfolio strategies and brand roles within portfolio. Managed and developed monthly reporting, annual and long term financial forecasting, and analysis of key initiatives. Key Contributions:►Developed financial plans for annual budgets and long-term strategic plans. Included stringent analysis of risks and opportunities on portfolio brands and top level trend analysis on total Division for sales, profit, and spending.►Performed situation assessments for fifteen (15) brands within the portfolio evaluating product, channel, and customer profitability resulting in the identification of opportunities and risks. ►Collaborated with cross functional teams for strategic development focused on improving brand positioning through margin improvements, operating efficiencies, and commercialization tactics.►Provided SKU rationalization assessment based on product line strategy, profitability, and manufacturing plant capability while maximizing company profitability and achieving a 20% reduction in total SKU’s►Conducted a detailed cost/burden analysis of a key Brand to determine the on-going price/value positioning of the Brand as it relates to both a local and total company portfolio and shared findings with Senior Management resulting in continued operations and $2mm of profitable growth.►Key contributor of cross business/temperature state team to determine optimal solutions for integrating products across distribution and sales networks resulting in implementing recommendation.

Chicago, Illinois, Us

Partnered with Director of Marketing with a $325 million product category. Developed portfolio strategies and brand roles within the portfolio. Responsible for monthly reporting, annual and long term financial forecasting, and analysis of key initiatives.

Chicago, Illinois, Us

Partnered with Marketing to provide financial analysis for promotions, advertising, sales, and P&L gap analysis. Additional responsibilities include special projects, process improvements, and ad hoc analysis..Key Contributions►Developed financial statement forecasts for new products & line extensions giving specific attention to primary and secondary market research related to product positioning and analysis of consumer preference resulting in the launch of new product forms, flavors, and formulations.►Conducted product and channel mix analysis to determine key profitability drivers and assist in making key business decisions to meet Brand objectives.►Implemented standardized month-end analysis and database tools used throughout the organization that improved both efficiency and accuracy.►Created MS Access database planning tool that improved forecasting accuracy, efficiency and visibility and allowed management to make more informed decisions.

Conshohocken, Pa, Us

Developed annual operating plan and multi-year forecasts for the Corporation and its subsidiaries; including income statements, balance sheet, and cash flows utilized for long range strategic planning.Key Contributions►Team Leader responsible for Financial Planning and Analysis Department formation and Change Agent during integration of AmeriSource and Bergen.►Performed due diligence during negotiations of a $35 Billion merger of equals to determine over $125 million in annual operating synergies.►Prepared and analyzed schedules for public reporting; such as business segment analysis, credit agencies’ requests, and SEC filings. Prepared presentations for Board of Directors.►Monitored industry competitors to provide comparables analysis to executive management. Benchmarking resulted in implementation of financial policies that improved operational margins.►Created and maintained planning and forecasting front-end user interfaces and back-end database systems.►Designed pricing models to determine baseline parameters to ensure contract profitability.

Conshohocken, Pa, Us

Mba, Finance & Marketing

Executive Development Institute - Certificate Of Business Excellence

Bs, Finance & Management Information Systems

Bs, Management