Anthony Hopper Email & Phone Number

London, England, United Kingdom

The NInety-Niners is a new breed brand and customer experience consultancy, specialising in creative, content, customer and commerce. We unlock value for brands by being relevant to real people.We’re called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them.

London, United Kingdom

Si Goodall and I joined MullenLowe (then Lowe & Partners) together in 2012 as Global CEO and Global CSO respectively. Together we transformed the Open brand from an unknown activation studio into one of the UK’s leading customer engagement agencies. We also launched Open in the UAE, US, Russia, India, France and Philippines. We were quick to identify the opportunity in data-driven marketing and built new data and martech capability to help clients establish smart and automated customer campaigns that delivered results.We were proud to work with some of the biggest and best companies in the world, including Unilever, Google, Diageo, Sennheiser, Harley-Davidson, Burger King, Etihad and Danone, as well as national treasures like the NHS and Morrisons. Some of our work highlights include:NHS ‘We are the Nurses’The Drum Marketing Awards 2020: Most Effective Use of Data & Grand PrixDMA Awards 2019: 3 x Gold, including Best Customer JourneyHarley-Davidson: Personalising lead nurture and loyaltyEstablished 3 year strategy to leverage Harley’s rich first party data and transforming tech stack across 17 markets.Change Cycle repurchase campaign: 6:1 ROI; Handraiser campaign: 9:1 ROIGordon’s Yay DelayDMA Award 2018: 2 x Silver (Best Data Strategy, Best Use of Mobile)Etihad: Loyalty Reimagined3 year strategy to reimagine Etihad Guest frequent flyer programmeAverage $2.5m incremental revenue per monthEffie Gold 2018 (Travel for Good)Google Cloud ‘Ask the Cloud’Targeting Enterprise chief technology officers. Response: 16% (2.2X benchmark), qualified lead potential $235MEffie Silver 2019, Clio Bronze 2018The British Heart Foundation ‘Bag it Beat it’MAA Gold 2015, Best Integrated CampaignPersil ‘For Whatever Life Throws’Euro Effie Silver 2014MAA Gold, Household Category 2014MAA Bronze, Shopper Marketing 2014

London, United Kingdom

Responsible for the management and growth of the UK office, as well as leading the Diageo account globally and, in the last year, the P&G relationship across EMEA. Also sat on the Global board of Saatchi & Saatchi X.By creating a collective ambition and collaborative culture, we pioneered shopper marketing in the UK and across Europe. It led to transformational growth for the agency, which was named Agency of the Year in 2010, and commercial success for our clients.Proud of a great body of work that included the global Guinness 250th Anniversary programme and the Pampers Unicef '1 pack = 1 vaccine' campaign.

London, England, United Kingdom

During this contract role, I was responsible for the agency’s Planning department and strategic output across all clients, but most notably Diageo, Dove, Emirates, Orange (now EE) and Aviva.

Sydney, New South Wales, Australia

Led creative, award-winning campaigns for clients such as Diageo, Microsoft, Nestle and Pepsi. Had the pleasure of working on some of Australia's most iconic and loved brands, including Bundaberg Rum and Milo.

London, England, United Kingdom

Cut my teeth working with great marketing companies and brands such as Budweiser, Unilever, Sainsbury's, Sky and Coca-Cola. Worked my way up from Account Executive, to become the agency’s youngest ever Board Director at the age of 28.