Anthony Hughes

Anthony Hughes Email and Phone Number

Senior Service Planning Specialist @ City of Casey
Edithvale, VIC, AU
Anthony Hughes's Location
Edithvale, Victoria, Australia, Australia
Anthony Hughes's Contact Details

Anthony Hughes work email

Anthony Hughes personal email

About Anthony Hughes

I co-design services for humans that are accessible, informative, engaging and easy to use. I am passionate about creating environments that support success.

Anthony Hughes's Current Company Details
City of Casey

City Of Casey

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Senior Service Planning Specialist
Edithvale, VIC, AU
Website:
casey.vic.gov.au
Employees:
1122
Anthony Hughes Work Experience Details
  • City Of Casey
    Senior Service Planning Specialist
    City Of Casey
    Edithvale, Vic, Au
  • South East Water
    Implementation Lead
    South East Water Dec 2023 - Present
    Frankston, Victoria, Australia
    I am responsible for planning and delivering capability uplift and change in data and information management for South East Water.I am responsible for the delivery of all program uplift and implementation activities, as well as building organisational capability to maximise employee adoption and improve data assets. I also deliver a data maturity baseline and reporting.
  • Self Employed
    Strategic Designer
    Self Employed Oct 2023 - Nov 2023
    Melbourne, Victoria, Australia
    I helped businesses with:- Business strategy- Service and experience design - Digital strategy- Process improvement- Leadership and culture improvement
  • Beyond Blue
    Senior Product Manager
    Beyond Blue May 2022 - Oct 2023
    Melbourne, Victoria, Australia
    My responsibilities included:- Leading multidisciplinary teams to define desirable and feasible solutions to community problems and drive experience ownership across the business.- Collecting and understanding experience feedback and data and generating alignment with decision-makers.- Understanding the current organisational state and strategically influencing decision-makers across departments for better experience outcomes.- Developing strategic plans, processes and… Show more My responsibilities included:- Leading multidisciplinary teams to define desirable and feasible solutions to community problems and drive experience ownership across the business.- Collecting and understanding experience feedback and data and generating alignment with decision-makers.- Understanding the current organisational state and strategically influencing decision-makers across departments for better experience outcomes.- Developing strategic plans, processes and principles that help achieve delivery across enabling teams and the organisation.- Driving the design and delivery of digital products overseeing the end-to-end product lifecycle from inception to launch.- Providing guidance and leadership on organisational experience direction and initiatives.- Leading Beyond Blues' digital team in an acting capacity for 4 months.My key achievements were:- Designing a CX Led transformation program plan- Leading a multidisciplinary team to deliver improvement through large amounts of organisational change- Leading the digital department to deliver digital experience improvementsI chose a redundancy package in October 2023 and am actively seeking a suitable role in:- Team leadership- Customer Experience Design- Continuous Improvement- Digital Experience Design and Delivery- Project Delivery Show less
  • City Of Boroondara
    Digital Delivery Lead
    City Of Boroondara May 2021 - May 2022
    Camberwell, Victoria, Australia
    My responsibilities included:- Leading multidisciplinary teams in customer research projects to understand and define customer problems and strategically build support for change.- Forming multidisciplinary teams to develop and prioritise feasible improvement initiatives for staff and customers.- Driving the design and delivery of digital experiences and overseeing the end-to-end product lifecycle from inception to launch to ensure best-in-class digital experiences.- Procurement… Show more My responsibilities included:- Leading multidisciplinary teams in customer research projects to understand and define customer problems and strategically build support for change.- Forming multidisciplinary teams to develop and prioritise feasible improvement initiatives for staff and customers.- Driving the design and delivery of digital experiences and overseeing the end-to-end product lifecycle from inception to launch to ensure best-in-class digital experiences.- Procurement and management of external service providers including contract development and process improvement.- Engagement with external business partners (e.g. other Councils and tiers of Government) to leverage faster, smarter and more cost-efficient digital product solutions.- Overseeing and managing lead requirements discovery, solution design, user story writing, feature development, and user acceptance testing.Some of my key achievements were:- Establishing a validated pipeline of improvements and features to drive digital service completions and improve user experience.- Recruiting, establishing and empowering a new team of digital specialists to drive project delivery.- Leading the delivery of a new community engagement platform and digital services.- Spearheading new digital experiences to support businesses during COVID lockdowns.- Leading the procurement and delivery of a new AI chat channel.- Establishing a customer-based user testing group and on-time UX research process whilst in COVID lockdown. This group had over 3000 engaged customers providing insights into improvements.- Driving collaboration and partnerships with state and local government for better customer outcomes. This includes negotiating a partnership with Service Victoria for identity technology.- Delivering digital transformation projects with key business areas to ensure high adoption and a smooth change process. Show less
  • City Of Boroondara
    Digital Product Lead
    City Of Boroondara Mar 2020 - May 2021
  • Bayside City Council
    Digital Lead
    Bayside City Council Oct 2015 - Feb 2020
    76 Royal Avenue Sandringham Vic 3191
    My responsibilities included:- Engaging and collaborating with departments in digital service improvement programs to meet organisational objectives.- Identifying and developing process improvements and driving departmental cultural change.- Developing continuous improvement methodologies that enable departments to self manage and improve staff and customer experience.- Developing and facilitating discovery workshops that promote cross-departmental collaboration and achieve… Show more My responsibilities included:- Engaging and collaborating with departments in digital service improvement programs to meet organisational objectives.- Identifying and developing process improvements and driving departmental cultural change.- Developing continuous improvement methodologies that enable departments to self manage and improve staff and customer experience.- Developing and facilitating discovery workshops that promote cross-departmental collaboration and achieve objectives.- Defining project and program level benefits and evaluating success.- Planning, conducting and evaluating digital product customer testing.- Identifying, evaluating and developing ways to improve my team and our culture.- Making formal project and program recommendations to governance bodies where required.- Educating teams about Agile methodologies where appropriate.- Developing content strategies that meet customer needs and provide a continuous cycle of data-driven improvements.- Designing a user experience that makes online service interaction as seamless as possible. Show less
  • Step Global
    Product Marketer
    Step Global Mar 2013 - Oct 2015
    Melbourne, Australia
    I researched, developed, implemented and evaluated all marketing strategies for Step Global. I also manage other key business functions like pricing trends and alignment, customer service improvements and supplier and stakeholder management. I implemented Agile methodologies and tools to improve service delivery to our customers.
  • Thatworks P/L
    Senior Account Manager
    Thatworks P/L May 2011 - Mar 2013
    South Melbourne
    Developing promotional campaigns and brand activations.Managing direct marketing communications for reward and loyalty programs.Brand development and management.Management of web development and digital marketing projects.Training and leading an Account Coordinator.Expanding existing client contacts and providing new opportunities for the business.Creating marketing strategies to deliver key objectives.Managing all parts of project delivery including market research,… Show more Developing promotional campaigns and brand activations.Managing direct marketing communications for reward and loyalty programs.Brand development and management.Management of web development and digital marketing projects.Training and leading an Account Coordinator.Expanding existing client contacts and providing new opportunities for the business.Creating marketing strategies to deliver key objectives.Managing all parts of project delivery including market research, devising strategy, creative direction, execution and reporting. Show less
  • Night & Day Communications
    Senior Account Manager
    Night & Day Communications 2007 - May 2011
    Melbourne, Australia
    Managing national consumer promotions for large FMCG clients (e.g. Procter & Gamble).Product packaging and positioning.Trade marketing and communications.Retail launches for major products.Distribution channel marketing and development.Managing all parts of project delivery including research, strategy, creative direction, execution and reporting.
  • Xerox Canada
    Marketing Advisor
    Xerox Canada 2006 - 2007
    Toronto, Canada Area
    Marketing Advisor for Janssen-Ortho (Johnson & Johnson)
  • Fuji Xerox
    Procurement Administrator
    Fuji Xerox 2005 - 2006
  • The Cancer Council Victoria
    Production Manager
    The Cancer Council Victoria 2003 - 2004

Anthony Hughes Skills

Digital Marketing Strategy Direct Marketing Marketing Strategy Brand Management Account Management Creative Direction Marketing Communications Integrated Marketing Digital Strategy Marketing Seo Business Strategy Email Marketing Social Media Web Design Search Engine Optimization Sem Stakeholder Management B2b Marketing B2b Marketing Strategy Pricing Analysis Pricing Strategy Business Analysis B2c Marketing Market Research In Store Marketing Packaging Advertising Product Launch Tender Management Loyalty Marketing Display Advertising Strategic Planning Service Design Content Design User Centered Design User Experience Agile Methodologies Content Strategy Customer Experience Facilitation Stakeholder Engagement User Experience Testing Customer Research Blueprinting Stakeholder Mapping Design Leadership Knowledge Sharing

Anthony Hughes Education Details

Frequently Asked Questions about Anthony Hughes

What company does Anthony Hughes work for?

Anthony Hughes works for City Of Casey

What is Anthony Hughes's role at the current company?

Anthony Hughes's current role is Senior Service Planning Specialist.

What is Anthony Hughes's email address?

Anthony Hughes's email address is aw****@****ail.com

What schools did Anthony Hughes attend?

Anthony Hughes attended James Cook University, North Rockhampton High School.

What are some of Anthony Hughes's interests?

Anthony Hughes has interest in Digital Media, Video Editing, Tennis, Golf, Percussion, Video Games.

What skills is Anthony Hughes known for?

Anthony Hughes has skills like Digital Marketing, Strategy, Direct Marketing, Marketing Strategy, Brand Management, Account Management, Creative Direction, Marketing Communications, Integrated Marketing, Digital Strategy, Marketing, Seo.

Who are Anthony Hughes's colleagues?

Anthony Hughes's colleagues are Amanda Ellison, Phill Start, Kerrylee Pillay, Nathalie Wauters, Chris Mckenna, Jodie Stewart, Margo Savage.

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