Executive Director, Stud. Services/Onestop (Admissions, Financial Aid, Student Accts., Registration)
Boca Raton, Florida, Us
In this role, I cultivated strategic collaborations with sales, marketing, and product management to define buyer personas, identify pain points, and refine target markets. I served as a subject matter expert, providing crucial support to a dynamic sales organization of 70+ professionals, impacting strategic decisions and the product lineup. I led the OneStop/Student Services Portfolio, building and launching solutions that ensured service sustainability, increased student satisfaction, and drove measurable ROI. Additionally, I defined strategic Buy/Build/Partner decisions, aligning solutions with market needs and organizational goals to drive business growth and innovation. • I developed and guided the OneStop initiative, an internal startup within Blackboard, to diversify offerings and revenue streams, addressing stagnation in the LMS sector by launching new products and services, including call center support. • I spearheaded successful product launches, aligning sales and marketing efforts to effectively address buyer personas and pain points, resulting in augmented engagement and business growth. • I expanded my divisions revenue 12x, transforming the portfolio into a major revenue generator for the company through innovative business development and sales strategies. • I elevated client retention to over 92%, surpassing the industry average, by collaborating with the client success team to foster long-term relationships and ensure exceptional customer satisfaction and loyalty. • I represented the company as a Thought Leader by presenting at conferences, conducting webinars, writing white papers, and playing a key role in closing critical deals, enhancing the company's market presence and credibility.