Founder of luxury motorcycle apparel brand '78 Motor Co' - 78 Official is a premium automotive/motorcycle apparel brand with a collection of luxury helmets, gloves and collaborative hard goods. 78 sell online to over 85 countries and around the world via official retail partners. We collaborate with Motorcycle brands, influencers and custom bike builders.As founder I developed the brand from concept to now occupying the upper tier of the market via growth and marketing strategies and the employment of social media, digital marketing and effective public relations. I engage and support over 55 retail sites. Our success is based on three key factors, quality, passion and customer satisfaction. By establishing lasting relationships via our retail channels and ensuring our retailers are driven and motivated to offer exceptional products and service.Key Responsibilities:Brand conception Brand growth Product design Product development Events planning and ManagementLeadership Team building Procurement Suppler relationships Prototyping CE compliance R2205 - R2206 - EN13594Web design Social media Digital marketing strategy Retailer communications International sales Sales strategy Sales PlanningDistributor management Photography Media relations Retailer relations Marketing strategy Press and editorial Customer service Warehousing and logistics Import and export Financial planning and reporting www.78motorco.com - www.facebook.com/78motorco - www.instagram.com/78official

Grew market share and managed over 100 franchise motorcycle dealers across the United Kingdom reporting directly to group MD.My sales and marketing strategy steadily grew the business. By engaging with and developing relationships with dealers nationally grew profitability and enhanced service output and brand reputation. I lowered ad spend by 80% whilst gaining record exposure for the brand by optimising the use of effective PR and marketing strategies.I managed a complete re-brand with a new corporate identity working with agencies to include a new website and a complete library of new photography. By building strong relationships with the motorcycle press I secured successful articles and road tests. I saw an opportunity to launch an 'undeveloped' model becoming a best seller (voted Number one by 'Which Bike') and described as 'simply unparalleled' by Motorcycle News. Managed planning for trade shows and exhibitions including the Dealer News Trade Expo, EICMA and Intermot.Under my management the national dealer network grew from 45 to over 100 and sales grew (official MCIA sources state 82%). I also undertook a 10,000 mile charity ride to Mongolia on our 125cc motorcycle gaining global publicity (Inc Top Gears Richard Hammond) via my own PR initiative.By leading, motivating and engaging closely with our team and national dealer network Sinnis is now highly regarded in the small cc market sector.Responsible for:Sales pipelineDealer management Field salesRetailer POSBrand communication Exhibitions and event management (Trade Expo, EICMA, Intermot etc)Public relations (In House)Partner/Sponsorship - British Superbikes - Gearlink Kawasaki Brand managementEditorial PhotographyDigital marketingWebsite designPress and media relations Social media Google PPC/AdwordsSales collateral Sales strategy Marketing campaignsFinancial services roll out Product development Legal compliance inc MID, DVLA

Sherwood systems specialise in bespoke software solutions for the automotive trade and manufacturing industries offering managed IT services, cloud and cyber support.. I managed the sales and marketing department within the Belfast and Dublin offices reporting to the Managing Directors.taking control of:Marketing function (20% growth on business)Public relationsBusiness development (New markets areas and clients)Sales initiatives (To drive sales teams)Corporate communications (Improve business presence within market)Digital marketing and mediaCRM specialist (accrediated CRM user with Sage). Developed and improved website Introduced on-line marketing techniques Developed sales campaigns Created all sales and marketing material Introduced a new CRM system to improve efficiency (Sage CRM)Developed vital PR and Marketing strategy with roll out forecasts for following 24 months to help sustain business during a very tough economic environment.

Freelance motoring writer contributing to severals magazines and websites including Road Test Reports, The Green Car Guide and The Green Lease Guide. Past member of the Motor Industry Public Affairs Association (MIPAA) Current member of Newspress.

Sole marketing/PR support within the supply chain software business of RedPrairie based in the United Kingdom with travel to the Netherlands reporting directly to the MD (UK) and the MD (NL) supporting EMEA sales teams with close alignment to the UK and US sales teams working with blue chip companies. Internal & external communications Complex technical knowledge Presentations with concise technical deliveryCase studies - Identified and fulfilled customer expectations Developed (in house and with agencies) ALL Marketing collateral for the business unit. Press managementPress Relations (The Drinks Business, Harpers etc) Editorial and press releasesWeb communication On-line marketing including Google (Grew on-line presence by 40%)Brand managementAdvertising developmentAdvertising strategyCustomer relationship management (CRM) Salesforce. Stakeholder relations Sales team support EMEA My arrival coincided with a major global rebrand of which I was involved. I also created an advertising strategy and storyboard with focus on the 'Stamp Duty' legislation for our duty division and held seminars speaking to many potential clients during the London International Wine and Spirits Fair (LIWSF). KPi tracking resulted in a 20% increase in revenue and my marketing communication strategy was on-going within the business upon moving on in my career.

During University provided part time Marketing and PR support for a thriving small business specialising in premium corporate printed banners, flags and exhibition displays.Having explored the avenues of the business and identified several clients I was able to secure national press in the UK and regional press in the UAE in relation to supplying all racetrack circuit flags for the inaugural Bahrain Grand Prix. As a result Northern Flags become renowned for supplying luxury brands and high end events overseas.

Contract role as technical writer across two manufacturing sites to educate employees on the latest IT technology employed by the business across a variety of systems.