Managing the entire Long Island footprint for Whalers Brewing Co across all segments of the business on and off premise.

• Represented a full portfolio of top performing national craft and import brands• Formed an award winning mobile blitz team that increased share in under indexed markets in record time• Executed multiple sales programs and in person activations to expand consumer engagement with the brands• Delivered personalized service to a diverse account base of over 150 key accounts throughout Long Island• Brought leadership, fresh ideas and renewed energy to re-shape the team structure• Received the Reign Award for outstanding work in c-store and on-premise

• Led a home market team of brewery sales reps and coordinated their quarterly KPI structure to build a competitive go to market strategy and drive sales goals• Managed forecasting, inventory, sales incentives, POCM orders, distributor rep training, product launches and the brewery-distributor relationship• Built out and executed resort market plans to expand our reach in high visibility accounts, local festivals and area attractions across Long Island• Worked hand in hand with the marketing and commercial team to align with sales strategy and introduced several new consumer programs• Created custom marketing materials to support the sales team, promote consumer engagement and build brand equity• Produced and distributed the weekly ‘On Point’ newsletter for enhanced distributor communication• Managed several cross branded partnerships• Achieved the ‘Home Market BDR of the year’ award for 2022

• Worked with accounts to build out and manage their social media strategy• Led a team of content creators and growth strategists • Maintained client relationships and developed long term marketing plans• Sought out, provided full analytics, educated and sold new clients on Iconogram product

Led a team of sales representatives to build the Shipyard and Sea Dogbrands in the New York Metro area• Coordinated and developed a social media strategy across all platformsin the metro NY area• Managed the distributor network’s inventory, sales incentives, pricing,budget, marketing and in-person meetings• Planned and executed large scale events and local samplings toincrease brand awareness with customers on a personal level• Increased overall sales to 62,000 CE’s

Represented a vast portfolio of over 100 independent breweries• Worked directly with accounts to develop innovative ways to use ourproducts to enhance their business and customer experience• Coordinated implementation of brand strategy through social mediaplatforms, signage, events, demos, staff training and industry trade shows• Launched large national brands to the NY market

Worked closely with senior management to develop a long termmarketing strategy via social media• Implemented a comprehensive brand identity and executed marketingthrough the use of social media, print and digital• Coordinated all events and in-house promotions• New strategy resulted in increased revenue from new and existingcustomers by 50%