Anthony Jacobs Email & Phone Number

New York, United States

Managing the entire Long Island footprint for Whalers Brewing Co across all segments of the business on and off premise.

New York, United States

• Represented a full portfolio of top performing national craft and import brands
• Formed an award winning mobile blitz team that increased share in under indexed markets in record time
• Executed multiple sales programs and in person activations to expand consumer engagement with the brands
• Delivered personalized service to a diverse account base of over 150 key accounts throughout Long Island
• Brought leadership, fresh ideas and renewed energy to re-shape the team structure
• Received the Reign Award for outstanding work in c-store and on-premise

Long Island, New York

• Led a home market team of brewery sales reps and coordinated their quarterly KPI structure to build a competitive go to market strategy and drive sales goals
• Managed forecasting, inventory, sales incentives, POCM orders, distributor rep training, product launches and the brewery-distributor relationship
• Built out and executed resort market plans to expand our reach in high visibility accounts, local festivals and area attractions across Long Island
• Worked hand in hand with the marketing and commercial team to align with sales strategy and introduced several new consumer programs
• Created custom marketing materials to support the sales team, promote consumer engagement and build brand equity
• Produced and distributed the weekly ‘On Point’ newsletter for enhanced distributor communication

Holbrook, New York, United States

• Worked with accounts to build out and manage their social media strategy
• Led a team of content creators and growth strategists
• Maintained client relationships and developed long term marketing plans
• Sought out, provided full analytics, educated and sold new clients on Iconogram product

New York, United States

• Led a team of sales representatives to build the Shipyard and Sea Dogbrands in the New York Metro area
• Coordinated and developed a social media strategy across all platformsin the metro NY area
• Managed the distributor network’s inventory, sales incentives, pricing,budget, marketing and in-person meetings
• Planned and executed large scale events and local samplings toincrease brand awareness with customers on a personal level
• Increased overall sales to 62,000 CE’s

Brooklyn, New York, United States

• Represented a vast portfolio of over 100 independent breweries
• Worked directly with accounts to develop innovative ways to use ourproducts to enhance their business and customer experience
• Coordinated implementation of brand strategy through social mediaplatforms, signage, events, demos, staff training and industry trade shows
• Launched large national brands to the NY market

Lindenhurst, New York, United States

• Worked closely with senior management to develop a long termmarketing strategy via social media
• Implemented a comprehensive brand identity and executed marketingthrough the use of social media, print and digital
• Coordinated all events and in-house promotions
• New strategy resulted in increased revenue from new and existingcustomers by 50%