-Owned strategy and execution of Paid Search, Paid Social, Programmatic, Video, and all other advertising channels.-Directed a team including Principal Marketing Operations Manager and Growth Marketing Analyst.-Conducted Conversion Rate Optimization (CRO) experimentation for website and developed landing pages to maximize lead conversion rates from paid media web traffic.-Implemented comprehensive analytics processes across Web, CRM, and call tracking in partnership with Marketing Operations and Sales.

-Managed agency team in the execution of Paid Search, Paid Social, and Display Retargeting campaigns.-Partnered with Data Ops team to deploy Vehicle Listing Ads (VLAs) to add Google Shopping formats in our Paid Search strategy.-Provided analysis of marketing campaigns to executive leadership to inform decision-making.

- Direct, execute, and optimize paid search, display, paid social, direct mail, and remarketing strategies- Identify and perform tests to improve funnel conversion- Coordinate with BI and Product teams to improve attribution models and optimize media mix- Create landing pages and perform A/B tests to optimize conversion rates- Manage strategy and execution of email broadcasts, nurture streams, and newsletters- Manage direct mail program and collaborate with data science on propensity modeling- Manage relationship with media buyer to coordinate TV, Radio, and OOH testing and optimization

Executed paid search, display, and YouTube ads strategies. Created custom attribution models to measure success of digital campaigns. Implemented dynamic remarketing campaigns containing real-time inventory which significantly lifted remarketing performance. Launched ad customizer data feeds to dynamically change expanded text ad content according to availability of vehicles based on make, model, body style, etc.

At Vertical Measures, my role included management of AdWords, Bing Ads, Facebook Ads, and LinkedIn ads for clients in the legal, healthcare, education, home services, and ecommerce industries. Those campaigns were often accompanied by a landing page optimization strategy to increase conversion rates for which I was responsible for creation of the pages and integration with client domains and CRMs.Some of my other responsibilities included implementation of website tracking tags using Google Tag Manager or by collaborating with client's in-house developers, reporting campaign performance and providing analysis of trends in client accounts, and consulting on content marketing strategies to drive relevant, organic traffic to client web properties.

As a Client Services Consultant I provided AdWords product training to the Phoenix sales team and consulted with local businesses to build digital marketing strategies with lead generation and revenue objectives.

Managed AdWords and Bing Ads accounts for clients in home services, medical, legal, and specialty services industries.

My role allowed me to interface with small and medium business owners in the Southern Arizona area and consult with them on marketing strategies to increase their revenue. Depending on the needs of businesses I consulted with, I would facilitate the creation and strategy of AdWords and Bing Ads campaigns, direct mail marketing campaigns, SEO enhancements for their websites, and distribution of promotional materials through traditional print media.