Anthony Martinez Email & Phone Number

Mesa, AZ, US

Potomac, Maryland, US

-Owned strategy and execution of Paid Search, Paid Social, Programmatic, Video, and all other advertising channels.-Directed a team including Principal Marketing Operations Manager and Growth Marketing Analyst.-Conducted Conversion Rate Optimization (CRO) experimentation for website and developed landing pages to maximize lead conversion rates from paid.

San Francisco, California, US

-Managed agency team in the execution of Paid Search, Paid Social, and Display Retargeting campaigns.-Partnered with Data Ops team to deploy Vehicle Listing Ads (VLAs) to add Google Shopping formats in our Paid Search strategy.-Provided analysis of marketing campaigns to executive leadership to inform decision-making.

Chandler, Arizona, US

- Direct, execute, and optimize paid search, display, paid social, direct mail, and remarketing strategies- Identify and perform tests to improve funnel conversion- Coordinate with BI and Product teams to improve attribution models and optimize media mix- Create landing pages and perform A/B tests to optimize conversion rates- Manage strategy and execution.

Tempe, Arizona, US

Executed paid search, display, and YouTube ads strategies. Created custom attribution models to measure success of digital campaigns. Implemented dynamic remarketing campaigns containing real-time inventory which significantly lifted remarketing performance. Launched ad customizer data feeds to dynamically change expanded text ad content according to.

At Vertical Measures, my role included management of AdWords, Bing Ads, Facebook Ads, and LinkedIn ads for clients in the legal, healthcare, education, home services, and ecommerce industries. Those campaigns were often accompanied by a landing page optimization strategy to increase conversion rates for which I was responsible for creation of the pages and.

Woodland Hills, CA, US

As a Client Services Consultant I provided AdWords product training to the Phoenix sales team and consulted with local businesses to build digital marketing strategies with lead generation and revenue objectives.

New York, NY, US

Managed AdWords and Bing Ads accounts for clients in home services, medical, legal, and specialty services industries.

Cedar Rapids, Iowa, US

My role allowed me to interface with small and medium business owners in the Southern Arizona area and consult with them on marketing strategies to increase their revenue. Depending on the needs of businesses I consulted with, I would facilitate the creation and strategy of AdWords and Bing Ads campaigns, direct mail marketing campaigns, SEO enhancements.

Overland Park, Kansas, US

Education record

Bachelor Of Science - Bs, Communication And Media Studies