Anthony Giordano Email & Phone Number

New York, Ny, Us

New York, New York, Us

Lead physician growth to invite, engage, provide value to and build trust with physicians across Sermo platforms.Sermo’s mission is to revolutionize real-world medicine by connecting doctors online to the support, wisdom and insights of their peers globally.Sermo turns physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150 countries, the company provides physicians with a social platform and unique community that fosters impactful peer-to-peer collaboration & discussions about issues that are important to them and their patients. Sermo offers on demand access to physicians via a suite of proprietary technology to provide business intelligence that benefits pharmaceutical, healthcare partners and the medical community at large. To learn more, visit www.sermo.com.

New York, New York, Us

OurBus is the leading managed marketplace for regional travel in the United States. Founded in 2016, OurBus has developed a network of intercity and commuter bus services that connect 100+ cities and towns across the US. With their customer-first approach they have taken on the legacy incumbent bus companies and grown the intercity transportation market. By generating new demand for buses with use-case innovations, OurBus and their sister company, Rally, convert billions of dollars spent on cars to shared buses. Having improved bus travel for millions of riders to date, Rally and OurBus united through an acquisition to create the leading technology company for mass mobility in the United States.Search schedules and buy tickets at ourbus.com or go to rally.co, where you can crowdfund your bus travel to events both small and large, from weddings and corporate outings to arena sports and music festivals.My responsibilities include all marketing initiatives for brand and performance, team management, measurement, cross-department collaboration and contributing to the overall direction of the company as part of the senior leadership team.Developed marketing strategy and evolved 10-person team of employees, contractors & interns, both in-office & remote to deliver on strategyReduced Paid customer acquisition cost, increased Display Ad ROI and increased app customersLaunched Gift Card products for 2019 Black Friday / Cyber Monday holidayElevated brand reputation through platform management and process development, which increased review volume, review ratings and accreditation statusCreated the first branded voice app in the bus industryDuring peak periods, took on additional roles of customer service, ground staff or emergency resolution, as needed

New York, Us

ParkYou! is a community-based parking platform that enables urban drivers to instantly find street parking. Inaugural member of The Grid (https://www.urbantechnyc.com/organization/parkyou)- Performed customer validation of 150+ drivers pre-launch- Built pre-launch waiting list of 1,400+ from zero- Engage community of 2,600+ with 40-50% email open rates- Tested and optimized digital media to identify high value members and reduce CAC- Automated member signup to reduce admin time by 90%+ and reduce errors from 10% to <2%- Hired and trained Brand Ambassador team

Dubai, Ae

Marketing lead (ongoing consultant) for Direct to Consumer & B2B CPG Food startup from idea to growth stage ($xxK MRR).During the early stage, my contributions included:1. Created Vegberry Brand Strategy, including “The Food You Know” which started as the brand positioning and was adopted across all functions of the company including culture and operations. 2. Searched, hired and managed design agency (remote) to design the brand identity and assets based on overall brand strategy. 3. Performed agency search and hire of digital and social agency, including initial outreach, shortlist, scoring, negotiation, contract terms and onboarding.4. Created the user acquisition budget model across all stages of the funnel (acquisition, activation, retention, revenue, referral)5. Marketing strategy for Direct to Consumer (D2C) ecommerce channel, including website, content creation, social (paid + community management), search (paid + SEO), influencers, mobile, video, display, email, word of mouth/referral and business development.During the growth stage my contributions included:1. Developed brand documents and communicated with relevant stakeholders to maintain consistent brand image across all marketing materials, including D2C and B2B, for all new employee hires and globally2. Launch of ecommerce platform and reduction of CAC by 30% ($xx to $xx).3. Conceptualized and implemented in-store and retailer marketing to increase sales and shelf space. 4. Worked closely with other executive team members, Sales, HR, Agriculture, Science, Design and Development teams to identify marketing opportunities and develop solutions to grow the business, both in consumer and retail channels.5. Mentored junior and mid-level staff across functions.

Monad provides growth and marketing leadership for early stage and venture-backed startups, building brands and connecting businesses with customers.BRAND STRATEGY: Build human brands that represent your business.COMMUNICATION STRATEGY & IMPLEMENTATION: Connect your brand with customers through communications.GROWTH MARKETING: Drive growth through a multidisciplinary approach that combines technology, media and human understanding.Some recent projects include:- Created and implemented growth marketing process for venture-backed tech startup, increasing active user growth by 45% vs. previous period- Built chatbot for health company which increased leads by 138%, decreased cost per lead by 70% & generated 7.5 ROAS- Increased email collection volume and revenue for venture-backed travel startup through the development of email strategy- Developed new high-value product and service offerings for B2B media companyMarTech stack (Google Tag Manager, Google Analytics, Segment, Hotjar, Facebook Ad Manager, Google Ads, Google My Business, Firebase, Branch, Ahrefs, Mailchimp, Zapier, EZTexting, Hootsuite, Referral Candy, Wisepops, Intercom)

With CrossCheck, we present a new algorithmic approach to illuminating reality by verifying news en masse. In this era of alternative facts, distilling reality from the overwhelming influx of conflicting information has become increasingly more difficult. The burden of manually verifying this information has become overly demanding, for individuals and organizations alike. There is a very real danger in the capacity of fake news to mislead the general public. Current fact-checking mechanisms employed by large companies are slow, inefficient, expensive. CrossCheck developed a Google Chrome Extension for verifying news articles in real time.

London, London, Gb

Selected to be a part of the WPP Marketing Fellowship, a program for the development of high-caliber management talent with a ~1% acceptance rate.

London, London, Gb

Member of Agency leadership team during period of growth from 85 to 150+ employees. Oversaw seven divisions of relationship with Nestlé, MEC’s largest regional client. Set the vision for planning and implementation of client’s media investment, with a focus on integrated consumer experiences through media. During that time, I tripled the size of my direct reporting team and created and led 2 cross-agency teams.My primary contributions included:- Delivered measurable growth in brand (awareness, engagement, purchase intent) and business (sales) for Nestlé, agency’s largest client ($xx million+/year media spend). Included 6 award-winning campaigns (KITKAT, NIDO, MAGGI, NESQUIK)- Agency Lead for Brand Building the Nestlé Way workshops, campaign development and global coordination- Acquired 1.4 million+ pledges on NIDO platform in 6 months. Identified innovative way to use ecommerce channel to acquire 200K+ pledges at <$x CAC, recognized as Cobone Campaign of the Year and Gold Award by The Internationalist- Grew agency revenue with existing and new clients- Conceptualized, created and launched new innovation division, which connected existing clients with regional startups, provided training for internal staff and supported the startup ecosystem with mentorship and resources- Created 20-person awards-submission marketing team from across the agency that brought agency from zero awards to Festival of Media Agency of the Year within 2 years. I identified agency’s top work, provided guidance on storytelling, insight generation and real-world impact in award write-ups and oversaw video creation.- Highly involved in identifying areas of need as the agency grew and developing systems, processes and technology to maximize employee productivity and satisfaction

London, London, Gb

Hand-picked to work on the company’s business development team, and has played a significant role in winning new accounts including Marriott Hotels and Resorts, The Scotts Miracle Gro Co. and LegalZoom. Co-created MEC’s North American pitch process with an emphasis on increased communication, innovation and insight development to raise the agency’s winning percentage.Developed pitch strategies, RFP responses, client outreach plans and pitch theater, while ensuring all agency disciplines (insights, planning, digital, finance, etc.) deliver on strategy

London, London, Gb

Manage day-to-day relationships with clients, agencies, and internal agency teams to develop and execute strategic media platforms.

London, England, Gb

Ie Brown Executive Mba, Humanities/Humanistic Studies, Business Administration And Management

Ie Brown Executive Mba, Business Administration And Management, Humanities/Humanistic Studies

B.S., Marketing

Education record