Co-founded a creative agency to collaborate with some of the world’s best brands and solve their toughest creative challenges. At Tandem, we’re a boutique agency delivering big agency impact—blending bold ideas with seamless execution to help brands stand out when it matters most.

Fresh Squeez'd is my freelance consultancy offering brand, marketing, and communications consulting. With 17+ years of experience, I help companies squeeze every drop of potential from their brand's story. My recipe? Equal parts strategy and creativity, with a dash of audacity. Whether you're a startup finding your voice or a corporate giant seeking a fresh twist, I'm here to make your brand impossible to ignore.

Led and inspired the HR Communications team and a collective of contract freelancers, providing training, coaching, and ongoing guidance on industry best practices.Served as a trusted advisor to senior leadership and key stakeholders, offering marketing and communications subject matter expertise on crucial initiatives, from culture-building to DE&I to employer branding.Oversaw global brand campaigns, people/culture photoshoots, and anthem/hero films, blending storytelling with visual artistry to create impactful narratives.Designed and executed annual comms plans, ensuring objectives and performance align with company priorities and values.Strategized initiatives, including media relations and crisis communication, to positively reinforce the company's reputation.Developed value propositions, content strategy, and branding for global campaigns across social, web, paid, OOH, editorial, and recruitment marketing at retail stores in critical markets.Onboarded global agency partners, managed budgets, and created efficient self-service tools.Supported Benefits CoE with employee events and activations.Key projects & accomplishments include:- Winner – LS&Co. Impact Award & Koshland Award.- Spearheaded multiple award-winning marketing campaigns, significantly enhancing talent attraction.- Ideated and developed the organization's culture brand, creating compelling content that focuses on employees, humanizing the company.- Launched the company’s first-ever DE&I Impact Report, accompanied by a surround-sound strategy and a highly engaging live event.- Orchestrated a successful hybrid awards event, seamlessly blending in-person and digital experiences and expanding reach more globally, both in participation and representation, garnering significant praise from employees.

Designed and directed recruitment marketing campaigns for critical hiring initiatives in key global markets.Assessed and enhanced each key moment throughout the employee lifecycle to ensure we've delivering the most optimal experiences for employees' from when they first start considering working for the company to when they onboard as a new hire to when they retire. Key projects & accomplishments include:- Implemented global CRM and content creation technology, enhancing the Recruitment team’s productivity, significantly boosting overall brand awareness, and reducing TTF for critical roles across cybersecurity and IT.- Strengthened brand value proposition through robust analysis and stakeholder feedback, winning executive buy-in and securing funding for brand activation.- Deployed a scalable, global onboarding program, increasing efficiency and enhancing the new hire experience.- Designed and implemented new hire onboarding program that was completely virtual to address the needs of the business as well as globalize what was always a US-centric program.

Spearheaded the creation of a new team to support the company’s growth initiatives.Managed and mentored a Content Strategist and Digital Content Creator.Key projects & accomplishments include:- Led the company's first recruitment marketing campaign across 4 key global markets, increasing brand awareness and improving TTF.- Created social media accounts showcasing culture to attract key industry talent, such as "Life at Rockwell Automation".- For a premier customer event, designed an experiential booth and developed storytelling videos highlighting DEI, such as "Bold Conversations on Diversity, Equity & Inclusion: A Rockwell Automation Thought-Leadership Video Series".

Recruited to Internal Communications to leverage marketing technology and build a new team focused on strengthening the effectiveness of employee communications.Key projects & accomplishments include:- Deployed a new, global digital workplace focused on engagement, Epoch, driving company-wide productivity.- Spearheaded the implementation of a new content marketing platform (Percolate), strengthening the planning of campaign and editorial strategies.- Launched the company’s first vodcast and internal marketing campaign, providing educational, informative insights on company strategy to employees.

Responsible for the company’s social media strategy and global footprint. Worked collaboratively with 25+ community managers globally, multiple integrated marketing functional teams, and a variety of businesses across the enterprise to deliver on business objectives, engage audiences and measure the impact of the program.• Worked collaboratively and cross-functionally with peers, other Integrated Marketing functional teams, regional Marketing teams and various functions across the enterprise (i.e., Human Resources, Talent Acquisition, Sales) to execute and deliver on company goals and objectives• Communicated regularly with regional teams on how to best handle implementation of various campaigns and programs• Expanded company’s social media footprint globally; increasing the number of community managers and social channels in each region• Deployed an enterprise social media management system (SMMS) to improve processes and workflows for regional community managers, provide a centralized location for content that can easily be leveraged, translated and repurposed, and drive consistency of brand and voice across all company social channels• Established an effective and scalable “hub and spoke” organizational model to best support the global social media program• Consistently demonstrated ability to listen and mentor effectively; managed interns on a daily basis

Provided functional support to the Marketing team across advertising, public relations, social media, customer editorial, and event communications.• Led the company’s first official company-level social media campaign to promote and recognize the 110th anniversary of the company’s flagship brand, Allen-Bradley, to improve customer relationships, increase brand awareness with prospects and grow followers across social channesl• Fulfilled a 4-month STIR assignment in the UK with the EMEA Marketing Team in Milton Keynes where I gained a more global perspective and broader understanding of how customer’s view the company in other markets around the world, supported a variety of industry and initiative campaigns, and launched the company’s first external blog• Delivered a communication strategy and plan to help the VP of Global Commercial Marketing establish leadership credibility in new role and achieve communication success

Provided internal communications planning, execution and overall support for the Internal Communications team and key areas of the business.• Provided global, enterprise-wide communication support across businesses and functions to drive strategic alignment, communicate priority messages and key initiatives • Built and deployed a variety of leadership messages for business objectives and performance• Lead various communications projects and partnered with internal stakeholders to improve employee’s experiences and increase engagement • Created and integrated key priority message framework for senior leadership team, implemented across employee communications globally • Developed content for functional and corporate initiatives, including organizational announcements, articles and other communication materials• Utilized modern marketing techniques to deliver successful internal campaigns that engaged employee audiences, driving increased response rates for various campaigns (i.e., United Way, UPAF, Engineers Week) amongst other projects

• Provided support for major, media forums at Automation Fair®, an annual company event for customers• Developed content for functional and corporate initiatives, including organizational announcements, articles and other communication materials• Supported various communication managers; responsible for a variety of assignments supporting business goals and initiatives