- Provide strategic direction for the design and integration of marketing and sales plans.- Lead business units and business development teams in identifying and defining initiatives that drive long-term growth.- Implement recommendations to push forward strategic initiatives around pricing, promotion, and Innovation.- Communicate plans and execution strategies across all levels of the organization- Actively seek new business strategies related to sales opportunities and growth. - Serve as project manager on certain key initiatives. This includes setting targets for milestones, meeting deadlines, making effective decisions, and delegating to appropriate team members. - Develop processes and recommend practices in support of operational excellence within the Omnichannel Strategy & Planning team and across the Scotts organization.

• Lead an Ecommerce shopper marketing team focusing on executing strategic annual sales and marketing plans for key customers i.e. Amazon, eBay, Wayfair • Serve as a thought leader in strategic retailer plan development across our Scotts Miracle-Gro Brands & Hawthorne Brands in calibration with our business development/sales team. • Lead the development, execution, and optimization of Search, Display, and Amazon Marketing Media strategies and opportunities, driving +$70MM in revenue with +$7 ROAS. • Oversee our SEO strategy identifying opportunities on key skus driving an 80% lift YOY on optimize listings. • Lead our Ratings and Reviews program by cross-collaborating with brand team members creating social proof on strategically focused items.

• Led a collaborative and cohesive marketing team for the Industrial, Hardware, and Paint Channels. Provide key communication elements to the sales team and distribution partners as it relates to programs and promotions, new products, literature, and merchandising.• Own strategic account planning and execution of channel marketing programs from development to execution at retail in collaboration with sales, category management, and brand marketing teams. Ensure that programs are innovative and differentiated from competitors in the marketplace to demand and product adoption for the Rust-Oleum brands.• Determine and manage efforts to evaluate the effectiveness and profitability of programs. Distill broad concepts and business strategies into structured program marketing plans.• Provide thought leadership for promotional planning in collaboration with the Go-to-Market strategy and outlined product strategy. Ensure programs grow market segment share, increase dollar/volume share, and make gains in brand awareness/consideration while maintaining parity across all channels of distribution.

• Led an 8-member, digital and customer support team focusing on eCommerce, eMarketing and inbound customer support initiatives, technology investments and product/project management. • Oversaw digital transformation and set vision for SEO, SEM, Social Media and Email Strategies. Strategy drove +13% in annual website visitors and achieved a +13% increase in email open rate and click thru. Returned a positive ROI via paid media and social. • Led and managed the creation of ecommerce (B2C) website, which grew average consumer buying conversion from .002% to 1%.• Streamlined call back/waiting times from 24 hours to 1 hour by implementing Zendesk service tool, staggering support hours and adding after hours call center. • Oversaw the successful onboarding of newly acquired, TriNova, a $6M dollar brand. Motivated and organized the 5 main division with management responsibilities. • Member of the Executive Coordinating Leadership Team, a small working group who determined strategic direction for the company.

• Created first comprehensive channel marketing division for the organization, including developing 4-person team and implementing best practices for distribution across retail, Omni and eCommerce channels.• Developed and executed channel marketing plans, boosting revenue plans by 7% YoY while growing market share (NPD) by 3% and maintaining profit margin and a $1.5M budget.• Generated $3.5M revenue in new distribution for appearance line across Amazon and Advance Auto. • Developed, managed and executed integrated programs and campaigns from conception to creative development, using customer insights, marketing touch points to maximize ROI and align with strategy. • Presented to internal and external constituents as well as provided training and preparation to senior leadership for key client meetings. • Awarded the 2014 Leadership Award for creation and successful expansion of channel marketing division.

• Produced revenue in excess of $35M, exceeding quarterly goals by 20%, which led to 100% YoY increase with new product distribution inside The Home Depot. • Provided strategic direction to sales project management teams and 156 outside sales representatives. • Managed cross-functional teams in development of product road maps, product mix, life cycle management, POG’s, KPI’s and analysis.• Developed and presented long-term and short-term product and promotion solutions to inside C-level stakeholders, Channel, Brand and Product Marketing teams to build transparency.• Cultivated long term partnerships via joint business planning meetings with Merchants, Regional Merchants, Regional Vice-presidents and District Managers for the Home Depot.

• Managed cross-functional teams to build business brand preferences through price management, value, product tie-ins and cooperative advertising strategies.• Built a $50M revenue stream from $32M while managing a budget through the development and use of sales materials, merchandising systems, collateral materials and product support tools, leading to an +50% growth in less than 3 years.• Developed and sustained brand marketing communication to national sales representatives on product information, programs, events and all other brand initiatives.• Created and executed field events, trade shows and development of the annual business plan.• Named 2010 Channel Marketing Manager of the Year.

• Developed and executed presentations for national accounts.• Coordinated all sales meetings and product lines reviews.• Collaborated with national account executives on all national account presentations.• Provided weekly sales tracking for all key categories.

Developed and executed sales and promotional programs in conjunction with channel, brand, and product teams.Supported business operations for national account executives including budget management and vendor relationships.Coordinated sales meetings, events, and key client presentations.

Created demand and brand awareness via in-store promotional activities.Trained store personnel and end-users.Established preferred brand relationship and developed strong user contact during promotions.Provided ongoing market data and competitive updates.

Established, managed and sold landscaping services to over 25 accounts.Built professional relationship with customers throughout 11 years.Maintained and repaired commercial lawn equipment to ensure all business commitments were met