Anthony Nicassio Email & Phone Number

-Lead cross-functional execution of Go-To-Market functions to ensure that sellers can sell new and emerging products as quickly and effectively as possible.-Collaborate with Subject-Matter Experts to develop needed content to execute programs.-Develop continuing education programs for all roles within Sales Development Organization-Collaborate with greater Sales Enablement team to assist with learning programs supporting events such as Sales Kickoff, QBRs, and other customer-facing programs-Coordinate and liaise with HR Recruiting, Sales Operations and Sales Management to ensure smooth seller onboarding-Construct e-learning courses that are instructionally sound for on-demand consumption-Review and update job aids to assist new and existing team members to be more productive-Assist with manager development within the organization-Promote effective coaching techniques aligned with the organization’s adopted strategy-Write and present sales enablement recommendations for consumption by sales and marketing leadership

Pittsburgh, Pennsylvania, United States

● Created and led the Inside Sales Department beginning in 2019 to consistently exceed annual growth goals and generate over $30MM in revenue● Established the GTM strategy for inside sales to sell enterprise SaaS and retail mortgage services including title insurance, closing products, appraisals and AI/machine learning software to SMB through enterprise plenders● Created the full sales cycle methodology including sales scripts, training, lead generation, contract negotiation, a CRM inside sales platform with sales engagement software, virtual software product demos, quality conversation guidelines, marketing materials and customer growth/retention strategies● Developed a profit center cost model to track profitability, increase revenue, grow the department, improve sales activity and provide executive level updates and forecasts of earnings ● Fostered an inclusive and supportive culture of growth and development improving employee job satisfaction and enabling multiple employees to earn President’s Club Awards and promotions● Drove quality process improvement through effective coaching, employee engagement and leading strategic cross-functional sales/operations sessions● Established a talent acquisition process including advertisements, screenings, interview strategies and referral generation to build a diverse team of successful sales executives● Used Instructional Design principals to create and deliver virtual, LMS and in-person training to sales staff/managers● Developed, integrated and maintained the sales tech stack of enablement software to improve productivity● Directly supervised Sales Operations staff to develop new sales enablement content and strategies ● Led the development of Power BI insight reporting to improve conversion of sales activities and customer retention● Volunteered to take on additional responsibilities working in operations and implemented change management strategies while leading the department in record performance

Greater Pittsburgh Area

Increased performance of a higher education health sciences sales team previously under plan to over 100% of goal and developed specific methods for continuous improvementSupervised and supported 8 directors and 120 representatives in an inside sales environment (admissions)Took ownership of the talent acquisition process for staff and management from sourcing through on-boarding resulting in improved new hire performance and employee retention.Increased performance year over year with fewer leads, managers and staffStandardized coaching methods for management and oversaw quality assuranceDramatically improved the culture and job satisfaction of the organizationDeveloped and conducted leadership training for staff to promote career growth

Greater Pittsburgh Area

Increased performance of all teams to over 100% of goal and developed specific methods for continuous improvementSupervised and supported 4 managers and 60 representatives in an inside sales environment (admissions)Created and supported the Senior Sales Representative role to promote career growthImproved the culture and job satisfactionStandardized coaching methods for management and oversaw quality assurancePartnered with talent acquisition to identify, interview, hire and on-board staff and management

Greater Pittsburgh Area

Consistently achieved #1 out of 8 teams in performance with a team that previously never met a goalSupervised and supported 14 representatives in an inside sales environment (admissions)Developed new strategies and training to enhance performanceHired, trained, managed, coached and led a sales teamWon the ‘Socrates Award’ and the ‘Coach of the Month’ award

Greater Pittsburgh Area

Average performance: 154% to goal Conducted sales calls to help students decide to enroll in college (admissions)Maintained relationships with students to ensure successful matriculationMentored new and veteran representatives

South Easton, Ma

Sold merchants credit card terminals and processing Responsible for purchasing inventory, inquiries, meeting with merchants and contract negotiation

Greater Pittsburgh Area

Surpassed 6 month forecasts of sales in 2 months Represented pharmaceutical products to physiciansIncreased market share substantially amongst specialists

Greater Pittsburgh Area

Sold life insurance and investment optionsBuilt a lead database through networking Met with prospective clients to provide financial security

Greater Pittsburgh Area

Earned and maintained #1 market share in the territory for 3 productsRepresented pharmaceutical products to Physicians and SpecialistsDeveloped Specialist thought leaders to influence primary care physicians

Bachelor Of Arts (B.A.), Psychology

Bachelor Of Arts - Ba, Communication

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program