DRIP COUTURE - A NEW AND POWERFUL MEANS TO ENGAGE WITH WINE CONSUMERS Drip Couture allows a brand owner to cost-effectively take a brand / promotional message from the point of sale right through to the moment of consumption.It can do this outside the strictures of the wine label or the limitations on point of sale support in-store / on-shelf through its functionality as a highly effective drip catcher – unlike a 'standard' neck collar, there is a real reason to leave the device on the bottle.Its format / design takes a neck collar device to a completely different level that can exceed the effectiveness of even mainstream media: because the brand / promotional message it is always seen in context – unlike mainstream media which is usually divorced from either the moment of purchase or consumption.Drip Couture provides the brand owner with a 'billboard' that can dominate the point of sale. This 'real estate' offers an opportunity for brand owners to up-sell / cross-sell, and even to work (and cost share) with other products / brands in other markets with appeal to the same consumers.Drip Couture's longevity provides the means for a brand owner to engage with the consumer relevantly and on a one-on-one basis post purchase / throughout the life of the bottle with a high OTS rate.Its power and effectiveness as a brand communication can even run beyond actual product usage through subsequent re-use (it's FDA-approved and 100% recyclable). Its longevity is in marked contrast to any other advertising medium and its cost effectiveness in targeting / lack of wastage is second to none.Drip Couture can – and ought therefore to – be seen in the context of corporate promotion and a new and powerful communications medium beyond the narrow confines of any cost per label / bottle: by it’s very nature it targets only wine consumers with no wastage factor – no other medium can do this more efficiently or effectively.

REW - A MILESTONEThe main antioxidants in wine are epicatechin, quercitin and more importantly the polyphenol Resveratrol. These are nature’s most potent antioxidants because they can reduce oxidation by up to 100% i.e. stop it altogether as shown by Dr. Frankel at Davis University in California. They occur mainly in the grape skin to protect it from external diseases such as fungus during a very moist vintage. The human body uses many complex biochemical pathways and reactions to function; but these reactions result in waste products such as free radicals (molecular compounds that contain an extra unpaired electron). These free radicals are the body’s terrorists and cause biological havoc which helps contribute to our degenerative ongoing diseases such as cancer, dementia, diabetes, vascular disease (heart attack and stroke), macular degeneration (commonest cause of blindness in people over 65) and arthritis. The fermentation process, in making wine, produces alcohol and liberates these antioxidants from the grape skin, which also block the effect of these free radicals. Thus there are many times more antioxidants in wine compared to grape juice; plus the alcohol, which also has health benefits if consumed in moderation, resulting in a reduction in the death rate for humans by up to 50% for those who consume wine in moderation daily. It is not surprising then to learn that Resveratrol is the first compound known “that has extended the lifespan of every organism given it” according to Professor David Sinclair, a Resveratrol researcher at the Harvard Medical School in Boston, Massachusetts. The best way to treat a disease is to not get it in the first place hence the move away from treating disease to preventing disease. The Holy Grail of the wine industry and oenotherapy now is to produce a Resveratrol enhanced or enriched, healthier wine as the best preventative medicine to slow down the ageing process and therefore extend human life expectancy.

Consultancy Services to the International Wine & Drinks Industry. My aim is simple: to assist you to sell more Wine & Speciality Drinks– to help increase market share – enable you to be more competitive – be more profitable – build your business strengths – and build your brand strengths and awareness.To act as a business facilitator and as a sounding board to ideas, and to introduce you to my network of Specialist Wine & Drinks Industry Consultants, with whom I work.And not only extend those ideas, but, in partnership with you, help implement them too...Every recommendation is focused on improving your bottom line performance…Current Clients:Pendarves REW Pty Ltd - Sydney - AustraliaSouthern Wines Pty Ltd - Marlborough - New ZealandWeingut S A Pruem - Mosel - GermanyVinzavod AD Assenovgrad - Plovdiv - BulgariaWork In Progress:Hartland Sales LLC - Texas - USALiving Ecology Inc - California - USARomance Wines LLC - Iowa - USAIntercontinental Brands (ICB) LtdCase History:Cranswick Premium Wines & Barramundi - AustraliaFrom a 'Standing Start' BARRAMUNDI Wines achieved Annual Sales in excess of 2 Million Cases in the UK, and reached the UK TOP 5 Retail Wine Brands - one of the most satisfying achievements in my career.Areas of expertise cover: Strategic Sales & Marketing PlanningNew Business Development Corporate Image DevelopmentNew Product DevelopmentBrand Strategy Market ResearchPress & Public RelationsBrand A & P

UK Agency House representingCranswick Premium Wines & Barramundi - AustraliaFrom a 'Standing Start' BARRAMUNDI Wines reached Annual Sales in excess of 2 Million Cases in the UK, and reached the TOP 5 Retail Wine Brands - one of the most satisfying achievements in my career.Simon Hackett Wines - AustraliaJordan Vineyards - South AfricaZevenwacht Wine Estate - South AfricaBon Courage - South AfricaGlen Carlou Winery - South AfricaVinimark Trading - South AfricaPonder Estate - New ZealandJohn Boutari Wines - Greece

UK Wine & Spirit Agency House representingWeingut Louis Guntrum - RheinhessenWeingut S A Pruem - MoselWeingut Robert Weil - RheingauWeingut Dr Burklin Wolf - PfalzPrinz zu Salm-Dalberg'sches Weingut - NaheFurstlich Castell'sches Domanenamt - FrankenBenoit Lafont - BeaujolaisMarcel Amance - BurgundyMorrison Bowmore Distillers LtdBowmore Single Islay Malt WhiskyAuchentoshan Single Lowland Malt WhiskyGlen Garioch Single Highland Malt WhiskyThe Westmhor Malt Whisky Co Ltd