Anthony S Y Chu Email & Phone Number

Shanghai City, China

Served as business/innovation consultant and project manager leading consulting projects wi. Reported to vice president of innovation consulting department.

Shanghai，Hong Kong

Trilingual Lego Serious Play offering training on the following topics：- Creativity Training- Team building and team/corporate vision setting（Individual identity and team identity exploration and identification）- Corporate Strategy Scenario Planning

Shanghai City, China

Served as brand/creative planner and communication planner. Reported to head of strategy and planning director in Shanghai officeKey client included Wrigley Gum(creative & digital planning), VITA Lemon Tea, VISA, CCB(Credit Card), Pfizer Treerly (annual integrated communication planning)

• Interbrand, Shanghai (interim strategy department lead) • Branding Recordings, Shanghai/Hong Kong Project involved :- Brand position and brand architecture for a leading Chinese energy equipment manufacturer- Global brand strategy & brand strength study for a global leading medical equipment brand- Brand strategy, brand architecture and experience strategy for an international school network- NPS & experience strategy for a leading local mobile phone brand - 3-year strategy plan for a sports brand (TA definition and touchpoint strategy)

Beijing City, China

Served as internal consultant on marketing and communication planning.• Offered various communication planning strategy included branding planning, integrated campaign planning, content planning• Aligned agencies partners on integrated planning and oversaw functional teams(website analytics, media planning) on project delivery• Key client included Nestlé infant nutrition products(digital planning), Taikang insurance (integrated communication planning), eXiao (eCommerce startup)(Logo design, marketing planning and content planning) • Supported new business development (automobile, airline, technology, travel)

Hong Kong

Served as integrated consultant to offline and online media planning team. Reported to general manager of Hong Kong office and head of strategy China office• Inhouse Training: Data analysis & visualization (Excel, Tableau), best cases sharing (Havas Network, Effie), proprietary media tool training(media budgeting planning, IMC planning) • New Business Development: Led/participated in insight/ideation/strategy formulation stage in business pitchConducted market/Industry/brand scan, quan/qual research, manipulated proprietary software for decision support (touch point effectiveness and budget allocation), led brainstorming & ideation sessions, formulated topline strategy with head of strategy and seniors Significant Pitches: Shangri La Hotel (Global), Carlsberg(Global), RB(Global), Subaru(Regional)• Business Management: Supported company revenue forecast, RECMA submission, analyzed human resources(timesheet) data, prepared award entries, participated in APAC marketing team • Account Management:▪ Advised and supported on key clients AXA, Travel Expert, Shangri-La, Emirates ▪ Prepared daily competitive report, designed competitive report template(mainly for regional accounts), initiated consumer-centric communication planning solution in major campaigns▪ Developed decision making models for media planning teams, advised data presentation

Hong Kong

• Assisted in all marketing communication practices, with a focus on online marketing.• Liaised with media agency for developing online media plan and keyword search execution. Evaluated cost effectiveness of different online media and execution.• Prepared online sales report and forecasted online sales for management review. Developed online strategy in align with annual marketing flow down.• Google Analytics for website tracking.• Analyzed use database report to generate insight for online campaign development.• Handled creative development of marketing material, including both online and offline• Participated in internal meeting with senior management and creative agency to formulating communication strategies

Hong Kong

• Performed media planning and buying duties for L'Oreal, The Body Shop, Kimberley Clark, Nestle. • Liaised with clients and delivered media plan and media suggestion on ATL activities• Performed online planning duties including planning display banner ad, maintaining keyword search campaign and preparing performance report• Performed TV buying duties including CPRP estimation, TV spot plan and TV postbuy report preparation

Hong Kong

TNS: Provided operational support on quantitative projects. Clients included FMCG, credit card, food & beverage and logistics.BDM Intelligence - Conducted in-depth interviews with senior executives on project basisPart time Research AssistantPart time Research AssistantConsumer Research CounsultancyConsumer Research Counsultancy2008 - 2009 · 1 yr2008 - 2009 · 1 yrHong KongHong KongConsumer Research Consultancy: Worked on qualitative research projects and mystery shopper program, clients included FMCG, hostility and mobile devices

Mba

Ma Sociology

Master In Marketing And Creativity, Marketing/Marketing Management, General

Bachelor Of Business Administration (Bba), Human Resources Management

Scholared Exchange Student, Exchange Student

Education record