Anthony Simonetti Email & Phone Number

San Diego, California, United States

Oversee the Digital Advertising Team in management of accounts that spent $29.6M in 2023 to ensure they meet their goals and targets; professional growth and development, and increasing revenue generated from our Digital Advertising product. Additionally, I provide strategic direction for our Digital Advertising product by spearheading development of processes, products, and services to enhance operational efficiency.I also manage and optimize paid digital media marketing campaigns across search, display, social and mobile networks to maximize ROI for clients by coordinating with clients, account managers and project managers to launch new portfolios and improve existing ones.- Developed and piloted DemandX, an AI informed budget optimizer (https://www.realpage.com/suites/demand-operations/)- Generated over $655k in revenue in 2023 managing 140+ Digital Advertising Campaigns- Standardized and documented 10 processes for enhancing productivity to assist in training an offshore support team- Launched portfolio of Search and Display Campaigns ahead of schedule

San Diego, California, United States

Oversee the Digital Advertising Team in management of accounts that spent $29.6M in 2023 to ensure they meet their goals and targets; professional growth and development, and increasing revenue generated from our Digital Advertising product. Additionally, I provide strategic direction for our Digital Advertising product by spearheading development of processes, products, and services to enhance operational efficiency.I also manage and optimize paid digital media marketing campaigns across search, display, social and mobile networks to maximize ROI for clients by coordinating with clients, account managers and project managers to launch new portfolios and improve existing ones.- Developed and piloted DemandX, an AI informed budget optimizer (https://www.realpage.com/suites/demand-operations/)- Generated over $655k in revenue in 2023 managing 140+ Digital Advertising Campaigns- Standardized and documented 10 processes for enhancing productivity to assist in training an offshore support team- Launched portfolio of Search and Display Campaigns ahead of scheduleOversee

San Diego Metropolitan Area

Oversaw the Digital Advertising Team in management of accounts that spent $3.4M in 2022 to ensure they meet their goals and targets; professional growth and development, and increasing revenue generated from our Search Marketer and GeoTargeter products. Additionally, I provided strategic direction for our Search Marketer and GeoTargeter products.I also managed and optimized paid digital media marketing campaigns across search, display, social and mobile networks to maximize ROI for clients by coordinating with clients, account managers and project managers to launch new portfolios and improve existing ones.- Generated over $303k in revenue in 2022 managing 140+ Search Ad Campaigns- Generated over $287 in revenue in 2022 managing 90+ Display Network Campaigns with 2.4 million+ impressions monthly- Standardized and documented 10 processes for enhancing productivity to assist in training an offshore support team- Launched portfolio of Search and Display Campaigns ahead of schedule

Greater San Diego Area

I managed and optimized paid digital media marketing campaigns across search, display, social and mobile networks to maximize ROI for clients by coordinating with clients, account managers and project managers to launch new portfolios and improve existing ones.- Generated over $260k in revenue in 2020 managing 70+ Search Ad Campaigns- Generated over $475k in revenue in 2020 managing 90+ Display Network Campaigns with 2.4 million+ impressions monthly- Standardized and documented 10 processes for enhancing productivity to assist in training an offshore support team- Launched portfolio of Search and Display Campaigns ahead of schedule

Greater San Diego Area

I consulted clients on developing a complete digital marketing strategy to improve lead generation and increase sales and revenue. Strategy discussed included improving clients' non-paid search ranking, efficiently generating leads through paid search, using social media for prospecting and developing referral networks, and email marketing.Major Accomplishments Include:- Led over 1200 meetings in Calendar Year 2017 with over 300 clients- Optimized keywords and bids for Google Search Accounts generating over 30 monthly- Wrote SEO content achieving first page placement for 30 keywords in 9 states to boost visibility- Launched a Facebook ad campaign that produced double digit leads at $20/conversion- Produced over $1100 in monthly average sales

San Juan Capistrano, Ca

I assisted Next Level's clients in using statistical analysis to improve their online and digital marketing strategies. Projects included developing a logistic regression model to predict target demographics most likely to buy products, determining search keywords that perform the best and re-writing website copy to maximize search placement.

Greater San Diego Area

I earned my Sports MBA at San Diego State University in the school's intensive, accelerated Master of Business Administration program focused entirely on the international sports business industry. Courses such as Integrated Marketing Communications, Business Analytics, Marketing Research, Financial Management, Financial and Managerial Accounting, Economics, Operations Management, Sports Law and Organizational Behavior.

Carlsbad, California

I was primarily responsible for creating and executing marketing efforts related to various events and social media campaigns. I generated new ideas and ensured that all marketing resources were accurate and up-to-date, crafted copy for both printed materials and electronic marketing initiatives and coordinated marketing collateral pieces as directed by the marketing team. I also conducted research in support of events such as San Diego Comic Con 2015 for marketing collateral and/or sales efforts and assisted in distributing event information to distributors, sales staff and stores. I updated and maintained social networking pages, which included a Twitter page with over 31,000 followers, and a Facebook page with over 56,000 likes.

Anaheim, Ca

I wrote proposals and grants to increase sales and revenue. I coordinated the creation of high-impact creative marketing communications elements to maintain branding. I was tasked with leading various promotional campaigns, from the brainstorming stage to implementation, ensuring campaigns provided value to clients and boosted sales. I wrote and updated collateral material such as flyers, emails and press releases to promote courses and services. I worked closely with partners to develop, manage and deliver events on time and under budget. I developed digital media content, such as website landing pages and social media strategies.Major Accomplishments Include:- Generated over $500,000 a year in sales from proposals and grants- Managed an email database of over 60,000 clients- Created and promoted a sales campaign that raised sales by 20%- Led complete website redesign in six months- Posted content for Facebook page with 600+ likes and Twitter page with 9000+ followers- Living the Values Award in October 2013 and May 2014

Anaheim, Ca

I worked in business-to-business sales, helping local businesses and organizations find training solutions to facilitate employee development. I achieved results for my clients by helping them increase productivity, efficiency and employee satisfaction within the workplace. I received training on Microsoft Dynamics CRM software.

Greater Los Angeles Area

I promoted the Galaxy during their 2011 MLS Cup Championship season at various community youth events, and supported the sales and marketing departments with gameday operations. I supervised SoccerFest elements, and administered the FanTrak Survey Program. I assisted the sales department with ticket promotions by handling outbound calls. I was trained on Microsoft Dynamics CRM and Ticketmaster Archtics software.

Orange County, California Area

I created and implemented the first social media marketing plan for the Chuck Jones Center. I maintained official Facebook and Twitter pages to promote events and classes at the Center. I wrote for the website's blog, and used ConstantContact to send out regular newsletters.

Greater Seattle Area

I worked on all social media for the athletic department, from updating Facebook and Twitter pages, to blogging and promoting the school through the internet. The school moved up to the Division I level in 2009, and aggressively pursued the internet market as a medium of promotion.

Sydney, Australia

I interned here the summer following my junior year. One of my main responsibilities was promoting and marketing upcoming events for BA, including an international wheelchair basketball tournament. I also created content for the Basketball Australia and National Basketball League websites. I was heavily involved in producing the 2009/10 media guide. I have a portfolio of my work.

Master Of Business Administration (M.B.A.), Sports Management

Activities and Societies: Volunteer - 2015 Farmers Insurance Open, 2015 Mountain West Conference Track and Field Championships, Perfect.

Ba, Communication Studies

Activities and Societies: Pi Kappa Alpha Fraternity, Radio Station Host, Intramurals (football and basketball)

Education record

Activities and Societies: Varsity Football Team, Speech & Debate Team, Mercer High Times Newspaper, Washington Cultural Exchange Trip.