Anthony Tsonis Email & Phone Number

Orlando, FL, US

Jacksonville, Florida, US

I lead the in-house digital marketing and media team that drives growth for Pet Paradise and NewDay Veterinary Care's more than 80 resorts and veterinary clinics across the US. My team is responsible for the organization's media buying and deployment, CRM marketing, campaign management, SEO, organic social content & strategy, website content and digital.

Orlando, Florida, US

At 321, I led a high-performing team of media strategists, campaign managers, social media strategists, and SEO Analysts who were responsible for driving KPI focused performance for clients across a wide variety of industry verticals - including healthcare, QSR, home services, and many others.In addition to media responsibilities, my team managed all.

Mclean, VA, US

• In this role I delivered marketing strategy, campaign management, campaign deployment and marketing governance to 30 destination markets throughout North America and the Caribbean.
• Spearheaded the development of a KPI driven $20,000,000 annual budget that supported 30 destination market programs throughout the Americas delivering over $150,000,000 in attributable revenue
• Briefed and managed the development of omnichannel marketing strategies and tactical plans for all 30 destination markets that delivered a $13 to $1 average ROI
• Managed team responsible for managing internal creative studio efforts
• Successfully marshalled cross-functional resources of this large matrixed organization to deploy destination marketing campaigns on-time, and on-budget
• Spearheaded team of cross-functional and external agency professionals who optimized campaigns to meet target KPIs

Mclean, VA, US

I lead the eCommerce Marketing efforts for over 60 Hilton Worldwide franchise properties in markets including Atlanta, Jacksonville, and the Florida Panhandle. In this role I connected property owners, management, companies and general managers with e-commerce strategy and consulting that drove revenue performance at Hilton full, suites, and focus service.

New York, NY, US

• Lead sales marketing for digital advertising products in order to integrate digital advertising offerings into multi-channel advertising campaigns
• Managed team responsible for setting up and deploying 300 advertiser campaigns
• Reported on and optimized digital advertising campaigns to exceed advertiser KPI targets
• Managed third party media fulfillment partners
• Performed due diligence on and on-boarded DSP (The Trade Desk) which increased and diversified the organizations digital inventory
• Managed creative development for advertisers with internal studio

Bradenton, FL, US

• Developed unique and compelling content through internal creative studio which grew organic audiences for social media platforms
• Managed media and creative agencies for national marketing campaigns including Holiday
• Developed internal marketing programs for corporate staff including best practices for social media
• Spearheaded redevelopment of ChampsSports.com with e-commerce cross-functional stakeholders

Wilmington, MA, US

• At this sports marketing agency I lead the development and deployment of branded-content digital campaigns for major brand-advertisers
• Wrote and executive produced branded content with internal creative studio for digital advertising campaigns.
• Managed third-party media agencies
• Reported on and optimized digital advertising campaigns
• Led RFP response team that secured millions in advertising revenue despite a competitive set that included ESPN, CBS, and Turner

US

Developed mobile campaigns for small and medium sized businesses, introducing many local businesses to mobile for the first time. Leveraged early stage social platforms like Twitter and Facebook to grow platform membership.Marketed and scaled text message alert platform to major colleges and universities including the University of Florida and the.

Bachelor Of Arts, Public Administration

Certificate, Strategic Hospitality Marketing

Master Of Science, Sport Management