Copy that moves you™I freelance for agencies and in-house marketing departments as Scribe, Learn how working with me can get your brands noticed and build engagement. Visit scribewrites.comThink:• Collaboration, ideation, and execution• Storytelling, strategy, and brand stewardship• Cross-platform / cross-vertical experience• CPG and B2B expertise (from big brand to startup)• Versatility (I like to say I put the “General” in generalist)Expect:• Value delivered• Agency/business continuity• A little bit of fun in the processFeel:• Confident• Understood• Excited about the work we doLet’s make something memorable and exciting that other people feel good about too.

Hired to mentor junior writers and elevate agency content, primarily for the largest account, American Express Merchant Services. A call from a longtime colleague asking me to lead a team of copywriters on a major digital initiative for PwC then launched my consulting career, and Scribe. (See above.)

- Collaborated with award-winning teams on national campaigns and new product launches for a host of CPG brands, the largest of which being Arm & Hammer- Consistently recognized for brining creative, innovative, and strategic ideas to the table- Helped increase client sales and deepen/extend the agency's relationship with them- Learned how to be an "intrapreneur" by proactively pitching ideas to agency partners intended to grow their book of business

- Wrote copy for keyword-driven microsites using SEO best practices.- Part of the team involved in launching the agency's upstart mobile division; wrote all marketing and pitch materials

- Strategically used freelancing to diversify my portfolio.- Booked on a long-term assignment for Educational Testing Service. The assignment: to overhaul a 10,000 page site and make it a more intuitive experience. The project won an ASTRA Silver Award.

Focus: User adoption of company-supplied tech, mostly in pharma and financial services- Worked on all elements of branding and identity development- Crafted all marketing communications, digital, offline, internal and external- Wrote proposals pitching new business

- Associate lead writer on the office's most high-profile account, the $3M rebrand of DirecTV- Cross-trained with the Chicago proposal writing team to pitch new business for the office- Worked my way up from site editor to copywriter within a matter of months