Anthony Mattera Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Lead the execution of new product launches and various brand initiatives with the creation of detailed plan of actionsImproved key performance indicators of the SEM channel by reducing Cost Per Acquisition by 65% and increasing CTR by 33% YoY, through detailed and strong execution of the digital customer lifecycle experienceDevelop and launch detailed SEM testing strategies and roadmaps, to inform the larger digital team of messaging insights and future brand opportunities through ongoing collaborationStrategically manage and flight campaign budgets to ensure strong coverage throughout the year to assess for seasonality and the ever-changing competitive landscapeCreate and present executive level reporting to various key stakeholders to detail insights and actionable next stepsHelp hire, mentor, and develop new team members through collaboration and onboarding processes of the organization

Philadelphia, Pa, Us

Own creation of budget waterfall conversion tracker to effectively manage multi-million dollar paid search campaigns and budgetsDeveloped strategic project management plan, tracking detailed aspects of large scale new product launches and top promotional periodsIncreased digital connects attribution by 5% through ongoing campaign optimizations and keyword trackingLaunched various A/B ad copy tests resulting in increased CTR performance as well as informed messaging strategiesLed testing and implementation of Google bid strategies resulting in CPA reduction of 40% account wideCollaborate with team members assisting with QA's to ensure account changes are accurate and meeting desired outcomes

Philadelphia, Pa, Us

Managed paid search accounts ranging from $8 to $10 Million, through daily keyword bid maintenance, ad copy and landing page optimizations, A/B testing and various demographic and geo-targeted specific contentGenerated and presented both monthly and quarterly reporting, focusing on key paid search insights as well as collaborating with SEO to create well rounded stories to meet desired goalsImplemented various position-based bid rules and automation strategies within DS3 to effectively optimize accounts to achieve client targeted KPI’sLeveraged new Google search betas such as visual sitelinks and in-market audiences for clients to create a first-mover advantage in the space and further reach their desired audiencesManaged a wide range of search initiatives such as E-Retail, GDN, Remarketing, Universal App Campaigns and Social platforms to further reach targeted audiencesLead and facilitated a team of 10 through the implementation of updated processes to refine both the on-boarding of prospective employees to the company through updated documentation and training's

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Assisted the professor in monitoring the performance and growth of 13 students throughout the term.Provided knowledge and support to students, helping them to succeed in class and in their future college endeavors.Lead and oversaw the running of the Mikes Bikes simulation for students, providing insight and assistance in the operation of the program.Supported the professor in creating a positive instructional environment that include both individual and group project assignments.Facilitated alongside the professor an accepting and open environment for experience and development in business and the real world.

Los Angeles, Ca, Us

Implemented various initiatives and projects around Global Apps Launch for Marketing department through the development of market research, reporting and social media. Headed the creation of executive level client reports used to benefit and improve client relationships.Conducted and presented in depth research for account managers, business developers and sector leaders outlining new clients and market data for Fortune 500 companies.Managed and mediated client calls with 10+ organizations in an effort to generate income through yearly Hay Group survey season.Led and conducted interviews with group of 40 qualified applicants for spring/summer Assistant Operations Analyst’s position.Coordinated daily support and maintenance with Sales Support Team through management of 1000+ client records and processing survey orders.

Philadelphia, Pa, Us

Created and maintained regular executive-level reports for communications department covering 15+ data points on social media, media relations and website statistics Improved and increased overall social media following by 2,000 followers in a six-month period through higher engagement, content creation and social media campaigns Reviewed and revised content for SHM's monthly magazine, The Hospitalist, which reaches more than 25,000 in healthcareCoordinated and supported media relations functions such as media inquiries, media lists, media outreach and researchSupported database integrity efforts by maintaining and updating information of 20,000 profilesManaged projects across several departments, liaising with supervisors and clients