Anthony Mattera Email and Phone Number
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A graduate of the Class of 2016 at Drexel University with a Bachelor of Science in Business Administration with a concentration in Marketing. My core focus is in Digital Marketing with my main interests being in Paid Search and Search Engine Optimization. The ever-changing landscape of digital marketing, social media marketing and media are a big passion of mine and what really drew my interests towards this field as a career path.My goals 5 to 10 years down the road are to pursue Graduate School with the hopes of working towards a senior level position within a top level digital agency.I am outgoing, funny, passionate and willing and able to adapt to any work environment and create my own success. Creativity and consistency are a major focus for me when taking on any task whether it is related to work or my personal life. I continue to proactively look for new ways to take on a situation or a problem to find the best solutions while still reaching the end goals for the client or business entity. In my free time, I enjoy playing basketball, running and playing video games with friends. I am also an avid record collector of both old and new music and consider myself a music enthusiast having attended over 100 concerts and still counting. My goal is to one day take a road trip in the summer and attend all the major festivals.If you want to contact me for anything please reach me via email at anthony.mattera326@gmail.com.
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Senior Manager, Paid SearchComcast Jun 2024 - PresentPhiladelphia, Pa, Us
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Manager, Paid Search - ResidentialComcast Jul 2022 - Jun 2024Philadelphia, Pa, Us
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Senior Analyst, Paid Search & Digital MediaComcast Feb 2020 - Jul 2022Philadelphia, Pa, UsLead the execution of new product launches and various brand initiatives with the creation of detailed plan of actionsImproved key performance indicators of the SEM channel by reducing Cost Per Acquisition by 65% and increasing CTR by 33% YoY, through detailed and strong execution of the digital customer lifecycle experienceDevelop and launch detailed SEM testing strategies and roadmaps, to inform the larger digital team of messaging insights and future brand opportunities through ongoing collaborationStrategically manage and flight campaign budgets to ensure strong coverage throughout the year to assess for seasonality and the ever-changing competitive landscapeCreate and present executive level reporting to various key stakeholders to detail insights and actionable next stepsHelp hire, mentor, and develop new team members through collaboration and onboarding processes of the organization
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Analyst, Paid Search & Digital MediaComcast May 2018 - Feb 2020Philadelphia, Pa, UsOwn creation of budget waterfall conversion tracker to effectively manage multi-million dollar paid search campaigns and budgetsDeveloped strategic project management plan, tracking detailed aspects of large scale new product launches and top promotional periodsIncreased digital connects attribution by 5% through ongoing campaign optimizations and keyword trackingLaunched various A/B ad copy tests resulting in increased CTR performance as well as informed messaging strategiesLed testing and implementation of Google bid strategies resulting in CPA reduction of 40% account wideCollaborate with team members assisting with QA's to ensure account changes are accurate and meeting desired outcomes
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Paid Search AssociatePublicis Health Media Jul 2016 - May 2018Philadelphia, Pa, UsManaged paid search accounts ranging from $8 to $10 Million, through daily keyword bid maintenance, ad copy and landing page optimizations, A/B testing and various demographic and geo-targeted specific contentGenerated and presented both monthly and quarterly reporting, focusing on key paid search insights as well as collaborating with SEO to create well rounded stories to meet desired goalsImplemented various position-based bid rules and automation strategies within DS3 to effectively optimize accounts to achieve client targeted KPI’sLeveraged new Google search betas such as visual sitelinks and in-market audiences for clients to create a first-mover advantage in the space and further reach their desired audiencesManaged a wide range of search initiatives such as E-Retail, GDN, Remarketing, Universal App Campaigns and Social platforms to further reach targeted audiencesLead and facilitated a team of 10 through the implementation of updated processes to refine both the on-boarding of prospective employees to the company through updated documentation and training's -
Paid Search AssociateRazorfish Health Sep 2014 - Jun 2016Philadelphia, Pa, Us -
Teaching AssistantDrexel University'S Lebow College Of Business Jun 2015 - Sep 2015Philadelphia, Pa, UsAssisted the professor in monitoring the performance and growth of 13 students throughout the term.Provided knowledge and support to students, helping them to succeed in class and in their future college endeavors.Lead and oversaw the running of the Mikes Bikes simulation for students, providing insight and assistance in the operation of the program.Supported the professor in creating a positive instructional environment that include both individual and group project assignments.Facilitated alongside the professor an accepting and open environment for experience and development in business and the real world. -
Assistant Operations AnalystKorn Ferry Sep 2013 - Mar 2014Los Angeles, Ca, UsImplemented various initiatives and projects around Global Apps Launch for Marketing department through the development of market research, reporting and social media. Headed the creation of executive level client reports used to benefit and improve client relationships.Conducted and presented in depth research for account managers, business developers and sector leaders outlining new clients and market data for Fortune 500 companies.Managed and mediated client calls with 10+ organizations in an effort to generate income through yearly Hay Group survey season.Led and conducted interviews with group of 40 qualified applicants for spring/summer Assistant Operations Analyst’s position.Coordinated daily support and maintenance with Sales Support Team through management of 1000+ client records and processing survey orders. -
Communications AssistantSociety Of Hospital Medicine Sep 2012 - Mar 2013Philadelphia, Pa, UsCreated and maintained regular executive-level reports for communications department covering 15+ data points on social media, media relations and website statistics Improved and increased overall social media following by 2,000 followers in a six-month period through higher engagement, content creation and social media campaigns Reviewed and revised content for SHM's monthly magazine, The Hospitalist, which reaches more than 25,000 in healthcareCoordinated and supported media relations functions such as media inquiries, media lists, media outreach and researchSupported database integrity efforts by maintaining and updating information of 20,000 profilesManaged projects across several departments, liaising with supervisors and clients
Anthony Mattera Skills
Anthony Mattera Education Details
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Drexel UniversityMarketing
Frequently Asked Questions about Anthony Mattera
What company does Anthony Mattera work for?
Anthony Mattera works for Comcast
What is Anthony Mattera's role at the current company?
Anthony Mattera's current role is Senior Manager, Paid Search at Comcast.
What is Anthony Mattera's email address?
Anthony Mattera's email address is ca****@****aol.com
What is Anthony Mattera's direct phone number?
Anthony Mattera's direct phone number is +190821*****
What schools did Anthony Mattera attend?
Anthony Mattera attended Drexel University.
What are some of Anthony Mattera's interests?
Anthony Mattera has interest in Christianity, Kids, Cooking, Exercise, Investing, Electronics, Home Improvement, Reading, Family Values, Gourmet Cooking.
What skills is Anthony Mattera known for?
Anthony Mattera has skills like Teamwork, Market Research, Microsoft Excel, Social Media, Social Media Marketing, Marketing, Powerpoint, Social Networking, Data Analysis, Marketing Communications, Google Adwords, Microsoft Word.
Who are Anthony Mattera's colleagues?
Anthony Mattera's colleagues are Amit Khanna, Albert Waldron, Adrian Nuno, Derek Francis, Takia Kenney, Adolfo Ruas, Navard Garcon.
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