Antoine Basbous Email & Phone Number

Blainville, Qc, Ca

Greater Montreal Metropolitan Area

• Oversee the development and execution of the regional sales program for 300+ Sales Consultants, Managers and Directors across 52 dealerships in Quebec and the Atlantic provinces for Nissan Canada• Facilitate in-person and virtual training sessions at 8 dealerships per week to individuals and groups of up to 12 • Coach and instruct employees on the full sales cycle, negotiations, upselling techniques, and product knowledge• Shape and present training curriculum according to the unique needs of the students, markets, and dealerships• Define and track key performance indicators (KPIs) and generate weekly reports for the senior leadership team Key Achievements:✔ Pioneered a new sales strategy during the pandemic that featured over 80% of dealers travelling to customer’s home to complete deals and resulted in a 22% sales growth while non-participating dealerships lost revenues✔ Played an integral role in helping 40% of unperforming sales consultants surpass their revenue quotas for the first time by instituting a new sales approach that focused on short-term and daily goals rather month-end targets ✔ Mentored several sales employees to great success including 2 individuals who had never sold a car before and rose dramatically to become the top 2 Nissan Canada performers in Canada among 900+ Sales Consultants ✔ Strengthened customer satisfaction and sales referrals by introducing new educational packages that were customized for each car owner to explain the product features and safety functionalities in simple terms

Greater Montreal Metropolitan Area

• Managed 9 direct and 60 indirect reports in the day-to-day operations of 9 Bell Canada stores across the GMA • Guided key stakeholders in the forecasting, development, and administration of the $25 million regional budget • Accountable for the team hiring, training, talent development, and performance evaluation and management• Outlined and implemented strategic plans in alignment with corporate objectives and financial expectations • Evaluated business metrics and team performance to uncover deficiencies and brainstorm process improvements• Worked closely with the retail sales staff to optimize post-sales support, brand loyalty, and customer retentionKey Achievement:✔ Elevated annual sales from $25 million to over $33 million without impacting profit margins by upgrading sales training programs and revamping inventory strategies to reflect client trends and guarantee product availability

• Directed a team of 8 General Managers and 180 employees at 8 JAC Motors branches in 6 Middle East countries • Fronted all aspects of the daily operations including sales, marketing, business development, and financial control• Reported directly to the Owner and offered subject matter expertise to inform strategic plans and overall direction • Served on the Board of Directors and participated in monthly meetings to review progress and address concerns • Devised and delivered training programs to educate teams on brand standards, policies, and best practices Key Achievements:✔ Grew annual sales from $180 million to over $240 million while boosting dealer profits by up to 17% by overhauling the talent acquisition strategy to maximize sales productivity and boost employee retention from 55% to 80%✔ Orchestrated the sourcing, installation, and integration of the new enterprise resources planning (ERP) platform to replace multiple outdated systems, centralize the regional operations, and significantly improve team efficiency✔ Spearheaded the opening of 2 new locations that accounted for 32% of overall regional revenues by purchasing the land, coordinating store construction, structuring entire store teams, and formulating go-to-market strategies

• Led a team of 125 sales staff across 6 branches in the strategic design and roll-out of the regional sales strategy• Controlled annual budgets, allocated regional resources, and established performance goals for each dealership• Cultivated relationships with customers, sales staff, and management to gather feedback and evolve service levelsKey Achievement:✔ Heightened yearly sales by 20% and net profits by 8% for the region and doubled revenues for new branches by restructuring the sales teams, updating training programs, and enriching performance tracking and management

• Tasked with overseeing the 19-member regional management team across 3 countries and 17 dealerships• Conceived and deployed business development strategies to raise brand awareness and drive continuous sales • Structured promotional programs for each division and delegated fleet, distribution, incentives, and after-sales operationsKey Achievement:✔ Achieved 8% year-over-year sales growth to realize over $ 760 millions in annual sales for 2009 by modernizing the regional operations and establishing a customer-focused approach to sell up to 12,000 vehicles per fiscal year

Bachelor Of Business Administration - Bba

Associate'S Degree In Auto-Mechanical Engineering Technology

Professional Certificate In Executive Leadership

Diploma In Operations Management

Diploma In Human Resources