Antoinette Dinha Email & Phone Number

Australia

Melbourne, Victoria, Australia

• Managed end to end Artwork Projects and Process Governance across Value Engineering (VE), Change Control, Affiliate/Export, Masterbrand and NPD projects for the ANJ (AUS, NZ, Japan & Korea) Business Unit.Key.
• Led, executed and implemented multiple packaging and online artwork projects (50+ annually) in Australia, New Zealand and Northeast Asia.
• Created a process governance for artwork projects and scoped the required variables including list of tasks, project team, kick-off templates and meeting structures to maintain project cadence.
• Built detailed project plans and timelines, assigned and followed up on actions with relevant stakeholders to ensure key milestones and critical paths met.
• Managed project risks and implemented resolution management.
• Managed and coordinated scope and related budgets of multiple projects.

Melbourne, Australia

• Managed all required administrative projects supporting cancer patients. Casual role while travelling.Achievements
• Seconded to Training Coordinator position July to October 2019 implementing the training program for a new patient system rollout across Peter Mac, The Women’s, Royal Melbourne Hospital and The Royal Children’s.
• End to end management of administrative projects to all departments and staff, including nurses and doctors.
• Built and maintained strong relationships with key stakeholders.

Melbourne, Australia

• Managed the marketing communication projects for Impulse, Grocery, eServices and Fuel categories.Achievements
• Achieved 2017 customer targets, with feedback from customers showing strong improvement on key metrics, including sentiment on "Value for Money" reaching 86% (on target) and sentiment on "Known for New and Exclusive".
• Effective execution of Fuel App project campaign with the use of customer analytics to guide campaign direction and strong attention to detail. Increased Digital Transactions by 1.3% in 2017 as a result of a campaign.
• Set new activation brand guidelines and internal processes improving promotion effectiveness and reducing errors.Key Responsibilities
• Developed and executed monthly consumer focused, on-brand and profitable projects for categories within budget.
• Identified and developed marketing projects to drive customer transactions for products and services in collaboration with Insights Team, Category Managers and Suppliers (including as Coca-Cola, Nestle, Peters Ice.

Melbourne, Australia

• Executed integrated marketing projects for Kids Apparel and Kids General Merchandise. Maternity cover role.Achievements
• Project managed 15 marketing campaigns including five Christmas Catalogues, contributing to the best Christmas in Kmart history, obtaining year-on-year sales +7.6%.
• Implemented key strategic marketing objectives within managed campaigns, including April, June and September School Holidays by maintaining collaboration between the Merchandising/Buying and Marketing team.Key.
• Project managed the successful delivery of integrated marketing campaigns (including Catalogue, TV & Cinema, POS, Digital and Press) for the Kids (primary) and Home & Apparel (secondary) merchandising departments and.
• Collaborated with Insights and Analytics to report on the results of campaigns to relevant teams, noting areas that required improvement for future projects.
• Engaged and influenced numerous internal and external stakeholders. Worked cross-functionally with Merchandising/Buying teams, eCommerce, wider Marketing team, Operations, Legal and Compliance, Visual Merchandise.

Melbourne Area, Australia

London, United Kingdom

• Implemented and executed strategies for new cinema launches and relaunched business propositions. Short term contract role.Achievements
• Launched Bargain Tuesday’s proposition project into 22 cinemas and re-launched into 59 cinemas nationwide in one month (soft launch) and two months (full launch). Maintained an average market share growth +0.23% within.
• Developed opportunities of growth project plans and awareness for new and upcoming Cinema launches.
• Refreshed and relaunched propositions ‘Bargain Tuesdays’ and ‘Take 2 Offer’ with opportunities to maximise on these areas across all cinemas nationwide, online and offline.
• Redeveloped on-screen cinema videos promoting propositions - Unlimited, MyCineworld and Bargain Tuesdays.

Westfield Stratford City - London, UK

• Project managed campaigns, social strategy and loyalty program for London’s largest casino.Achievements
• Increased the Chinese market footfall by +25% by implementing a successful Chinese New Year project campaign in February 2013.
• Grew the Social Media presence by +20% for Facebook and +10% for Twitter. Introduced YouTube and Instagram to the Social Media mix.
• Re-launched the loyalty program internally by creating staff training and externally to new and existing members. Sign-ups to the program grew 2.5% weekly throughout the 4-week project campaign period.Key Responsibilities
• Developed, formulated and maintained the online media strategy (including Social Media platforms – Facebook, Twitter, Instagram and YouTube) to deliver against business objectives. Project managed the launch of the.
• Executed targeted marketing campaign projects through Direct Mail, Promotions, Events, Electronic Media and Tactical Offers using extracted and analysed customer data from the company software – Intelligent Gaming.

Melbourne, Australia

• Achievements
• Implemented numerous Table Games-specific campaigns targeted to the premium, higher end members, including ‘Lucky 8’s’ which saw a +10% increase in attendance and profits in gaming across 8 weeks.
• Launched new gaming areas resulting in an increase in attendance and profits made across the complex.
• Improved data efficiency by running an ‘update member details’ campaign which saw an increase of +10% in email capture.Key Responsibilities
• Managed the Table Games marketing to premium loyalty customers with a budget of $3m+, for Crown Casino Melbourne by working closely with the Business Unit, Integrated Marketing team and external stakeholders and.
• Developed joint marketing initiatives with key Business Units, focusing on the Table Games segments. Coordinated targeted marketing programs including Direct Mail, Promotions, Events, Electronic Media and Tactical Offers.

Melbourne, Australia

• Created marketing campaigns, analyzed and reported results for both the consumer and trade markets.
• Database maintenance in email marketing software (CheetahMail).
• Involved in development and implementation of CMS, SEO and other e-marketing strategies for all brands under Cox & Kings Australia.
• Delegated work to studio department and junior marketing assistants.
• Created briefs, liaised with Product Managers, Graphic Designers and key stakeholders, approved artwork and submitted final print advertisements.
• Ensured partnership agreements with major travel retailers (Flight Centre, Jetset Travel Group, Harvey World Travel, plus more) throughout Advertising, Marketing and PR campaigns.

Melbourne, Australia

• Implementing Marketing activities and campaigns.
• Cross selling, up-selling and retaining customers within the Energy market.
• Customer service.
• Sales and marketing outbound calls.
• Quick and accurate data entry.
• Effective communication skills.

Melbourne, Australia

• Marketing:
• Liaise with external agencies on projects relating to advertising.
• Coordinate point of sale requirements, catalogue development and advertising.
• Monitor and ensure consistency of brand across all promotional material.
• Assist sales managers to develop personalised presentations to meet customers needs.
• Assist and liaise with sales department to prepare samples for trade launches and major customer product briefings.

Melbourne, Australia

• Lodge claims for Lost/Stolen and Damaged mobile phones.
• Knowledge in dealing with customer enquiries and complaints.
• Quick and accurate data entry.
• Maintain fast and efficient service to all customers.
• Work effectively within a team whilst maintaining a strong relationship with team leaders and colleagues.

Bachelor Of Business, Major Marketing And Minor E-Marketing And Human Resource Management

e-Business, e-Marketing, Marketing Planning, Organisation & Management, CRM, e-Strategy, HRM in Contemporary Organisations, Organisational.

Advanced Diploma Of Business, Marketing

Accounting, Management Skills, Marketing Concepts, Sales and Consumer, Business Analysis, Law, Marketing Communications, Pricing.

Advanced Negotiation Skills Course

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services