Reporting to the Sport & Lifestyle Cluster Brand Director, I am in charge of managing the ADIDAS Eyewear Brand. Managing the 360 Marketing Strategy through the implementation of Brand, Product and Communication actions worldwide.Main Responsibilities:- Lead the Marketing Strategy and Planning through the implementation of ATL and BTL activations to reach the business KPIs- Projects Profit and Loss (P&L) responsible- Marketing and Communication budget definition and allocation- Product price and market positioning- Product development and design briefings based on market analysis, target cost and target margins- Orchestration of Trade Marketing, Communication and Digital teams to implement the best strategies to boost the sales- POP and POS materials definition and briefings- Definition of brand and product guidelines and presentation to support the salesforce- Internal brand and product training- Oversee the Brand & Product consumer-facing assets creation and briefing

Reporting to the Cluster Senior Brand Manager, I was in charge of managing the marketing strategy and execution of the Sports Car cluster and the Maserati Fuoriserie Program. Managed the launch and sustain plan of the MC20 Cielo which strongly contributed to the company's growth in 2022. Main responsibilities:• Brand Strategy definition and execution through the implementation of ATL and BTL marketing actions in line with business goals, KPIs and consumer target.• Orchestrate the marketing and communication teams to identify and implement the best operations and corrective actions to drive and grow sales and Brand Equity.• Cooperate with the Market Research and the Product functions to identify consumer behaviours and to keep track of the Brand performances and results.• Participation in the budget definition per each marketing department to meet the yearly plan.• Oversee global brand and product consumer-facing assets’ creation participating in the briefing and pitch of the strategic/creative agencies.

Reporting to the Global Integrated Media Operations Manager at the HQ office of Maserati coordinating 2 full-time external consultant from Starcom global media agency (Publicis Group) and 2 full-time Accenture consultant that oversee the media content creation. Support 16 markets and liaise with marketing managers across regions: focus on priority markets of China, USA, Korea, Japan, Italy, Germany and the UK, which represent over 85% of global marketing spending and 80% of global retail sales.Key responsibilities included:• Definition of paid digital media strategies in line with business objectives.• Definition of campaigns’ KPIs and consumer facing-assets.• Campaign's target definition in line with product strategy and business objectives• Oversee the Digital Media Innovation Lab managing both media and brand creative agencies.• Monitor the effectiveness and efficiency of digital media campaigns and prepare performance analysis.• Oversee regions and markets’ paid media strategies.• Manage and monitor of the media budget allocated in global marketing campaigns• Manage high-level media spending analysis over the global Maserati media investments.• Conduct key business data analysis in collaboration with internal functions (CRM, Local Markets, Sales Operations, Analytics, and Brand Communications).

Reporting to the Business Director, worked at BCW, global integrated communication agency focusing on earned media with a strong creative and data driven approach. Worked for the top clients such as Heineken, Tik Tok and Pfizer. Ran online and offline media campaigns with a focus on Influencers Activation and Print. Key responsibilities included:• Managed Media Relations and Influencer Marketing campaigns• Supported in product launch events’ organization and communication campaigns on traditional media• Supported in the organization and management of events and press conferences• Online conversation analysis and Social Media KPIs analysis• Monitored the effectiveness and success of online and offline campaigns with detailed daily, weekly and monthly reports