• Build marketing programs to drive top of funnel traffic through blogs, PPC ads, Social media ads and organic posts and building referrals• Manage WordPress websites to perform content updates and improvements• Work in HubSpot to create drip campaigns and lead scoring of prospects• Create customer review management strategy and execute to drive improved review scores• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention• Manage agency support staff to assist with the strategy and execution of marketing tactics• Lead the execution of marketing programs from start to finish, leveraging the correct internal processes.•Regularly reporting on marketing KPIs.

-Marketing Lead: Managed SEO specialist, graphic designer and web developer-Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies-Execute and manage digital and social marketing programs using digital marketing best practices and digital channel tools-Partner cross-organizationally to champion the Translation & Localization processes globally driving for high quality translations and efficient review processes for the countries-Become collaborative business partner with all cross-functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing-Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing communities based upon strong web/UX insights & best practices-Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership-Web Designer, Graphic Designer, Marketing Lead-Used Adobe Suite to design marketing campaigns, newsletters, SEO, Social Media, etc.(Photoshop, Illustrator, Dreamweaver, InDesign, Premier)-Video editing, slider animation, WordPress.-UI Designer-Designed for trade shows, traveling equipment and PowerPoint Presentations-Domain and Hosting Management-Managed and built 6 company websites and marketing material

• Responsible for written content, digital media, innovative products, and other types of art.• Worked with fellow consultants, technical experts, and management – to complete the final products. • Build marketing programs to drive top of funnel traffic through blogs, PPC ads, Social media ads and organic posts and building referrals• Manage WordPress websites to perform content updates and improvements• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.

Responsible for providing overall leadership for and management of the contracted clients strategic marketing plans and programs. Formulates and executes marketing plans and budgets consistent with and supportive of the contracted clients annual business plans. Develops and oversees promotions including advertising, public relations, and promotional campaigns. Ensures that professional business relations exist with customers and that their needs are met. Directs, trains, and appraises marketing personnel. Responsible for the design, conceptualization, construction and maintenance of content for website promotion, social marketing and other online communications. Stay up-to-date on web and social media trends. Design and develop web content. Create professional designs based on strategic marketing concepts. Implement metrics to analyze online presence against department and company goals.• Coordinate and/or manage the web and online initiatives through web design, development and content.• Analyze websites in detail to identify on-page and off-page issues faced by Company and competitors.• Perform content maintenance and updates.• Manager Social Media platforms• Manage Customer Service on Social Media• Test and track landing page optimization and other conversion strategies.• Contribute to the process of information design, to ensure that content is appropriately structured to meet the goals for the site and the needs of users.• Implement analytics and web metric programs to analyze website performance against goals towards improving the website• Working with marketing leadership and interactive agency to implement web metrics programs to analyze website performance against goals towards improving the website.• Work closely with HR Team on Graphic Design and Project Management• Contribute to the overall user-orientated interface regarding graphics and overall online communications.• Implement Email Campaigns and Website Promotions