• Provide strategic Joint Venture marketing plans to Jax Group Strategic Marketing Natural Health, Self Help, Fitness and Wealth Management niche clients• Develop long term mutually beneficial business partnerships • Responsible for building all clients subscriber lists by increasing online market saturation using strategic list building lead generation promotions, recruiting top affiliates and Joint Venture Partners and enhancing reach in social media platforms.• Recruit long term Joint Venture partners for Jax Group Strategic Marketing clients by networking and organic researching.• Negotiate all cross promotions including review of all creative and compliance claims and marketing hooks.• Manage results of Joint Venture campaigns and create marketing plans to grow clients revenue • Plan and implement all new product launches for Jax Group Strategic Marketing Group clients from conception & testing phases to product launches and affiliate contests• Build online e newsletters and deploy them to Jax Group Strategic Marketing clients' subscriber lists.• Write copy and content for outgoing Joint Venture and affiliate promotions• Daily affiliate management includes ongoing development and deployment of: fresh marketing creative, affiliate communications such as e newsletters offers, affiliate payments and handle dispute resolution.• Achieve success using honesty, integrity and communication within each Joint Venture partner and Jax Group Strategic Marketing client.• Travel to affiliate conferences and networking events every year to maintain healthy business relationships and find long term high producing affiliates.

• Manage JV and affiliate marketing department and staff members• Manage and nurture high value JV partner relationships • Manage monthly JV inbound and outbound promotional calendars• Manage affiliate programs on multiple sales platforms (UltraCart, Software Projects, ShareASale, Clickbank)• Negotiate all cross promotions including review of all creative and compliance claims and marketing hooks.• Plan and manage new product launches. • Work with copywriters and developers to implement content for product emails and sales landing pages.• Write motivational copy to attract JV partners and affiliates to participate in company promotions.• Regular sales revenue and profit reporting.• Daily affiliate management includes ongoing development and deployment of: fresh marketing creative, affiliate communications such as e newsletters offers, affiliate payments and handle dispute resolution.• Achieve success using honesty, integrity and communication within each Joint Venture partner.• Travel to affiliate conferences and networking events every year to maintain healthy business relationships and find long term high producing partners and affiliates.

Director in charge of all new product development and new product marketing for the Dr. Sears, Pure Radiance, and Wellness Research brands. Tasked with developing compelling new products that were not only effective for the consumer, but increased the financial strength of the company. Each product was developed in synergy with a marketing plan that validated the potential of bringing the product to market. Products launched include Primal Surge, RES4, Bali Slim, Simply Beautiful, Assure HC Tonic, Shield, and multiple information products.• Managed the new product development process from the concept phase to the post-launch analysis phase.• Planned & directed marketing strategies for successful and timely product launches.• Primary liaison with vendors for product development from artwork to product formulation.• Negotiated pricing with vendors.• Ensured the accuracy of product and packaging samples and obtained approvals as required.• Pioneered the internal promotional calendar to further expose the company brand to new readers (list growth) while increasing sales revenue and meeting sales goals.

• Director placed in charge of all advertising and marketing efforts for Field Marketing Organization. • Tasked with providing design and marketing direction for all affiliate companies.• Oversaw creative development of company branding, including company website, collateral and marketing materials. • Managed creative for all advertising (e-mail campaigns, print ads and direct mail).• Refined the company’s branding and elevated the company’s exposure to a level at which the company for the first time could compete with the larger FMO agencies. • Efforts resulted in the acquisition of over 1,500 new agents under the company’s representation.

• Director brought on to redefine all marketing efforts, as well as oversee necessary company ID update• Redesigned and redeveloped corporate web site and affiliate e-commerce web sites.• Managed marketing plans and e-marketing campaigns, including Google AdWords, weekly e-newsletter, and weekly scheduled e-advertisements. • Accomplishments include expanding company’s opt-in list from 3,500 to over 25,000, while controlling lead cost.

• Responsibilities included developing all print work and electronic advertising campaigns. • Managed design and development for multiple e-commerce sites, non-profit site, as well as rebuild of older affiliate sites. Transitioned static-page based sites to a data-driven format.

• Contracted full time to perform overhaul of existing intranet design and functionality.• Accomplishments included resolving production issues and assuring quality standards for original collateral materials, as well as streamlining existing data and preparing back end for addition of a content management system to integrate data from subsidiary businesses (including Expedia.com, Ticketmaster.com, Hotels.com, HSN.com, Citysearch.com, LendingTree.com, Match.com, Interval International, PRC.com, Reserve America, Shop Channel, TVSN, TripAdvisor.com, Evite.com, Udate.com, and Entertainment.com).• Oversaw redesign and production of all IAC internal marketing materials.

• Developed print advertising and marketing materials for Sound Advice and its affiliate companies (Tweeter Hi Fi, Showcase Electronics, Bang and Olufsen stores, and Highland Electronics), including overseeing execution/production and assuring standards for print materials. • Original print design developed from concept to production.

• Produced in-house and client advertisements, promotional pieces, collateral and legal publications. Production responsibilities included on-site press proofing, color keys and blue lines. • Served as Interim Broward Edition Editor in May 1999 during staff transition.