• Leads a team responsible for the funnel performance measurement of all direct-to-client marketing campaigns, including event-driven/trigger campaigns, to drive profitable Marketing strategies.• Monitors and communicates the effectiveness of all lead programs across CIBC’s Markets, LOBs, and Distribution Channels. Translates learnings emerging from data analyses and deep-dives to tie back to actionable business insights.• Develops reports and self-serve dashboards to deliver real-time insights on campaign performances to stakeholders across the bank.• Represents Marketing as the SME in cross-functional, bank-wide initiatives to deliver on short and long-term goals. Manages project scope and assesses the impact of different alternatives to make recommendations.

• Managed a team of professionals in the identification, analysis and reporting of initiatives impacting the Small Business and Commercial Banking Independent Business product portfolios, comprised of overdrafts, lines of credit and instalment loans up to $5MM. • Represented CIBC in the consortium of financial institutions working in partnership with key credit bureaus to launch a National Small Business Credit Bureau in Canada.• Responsible for the prioritization and delivery of varied analytical requests and reports to multiple internal stakeholders, including the Regional Credit Departments, Business Support Services, Special Loans, Finance and other groups in Canada and in the Caribbean.• Maintained relationship with regulatory authorities, while assisting multiple businesses in identifying, interpreting and assessing the impact of regulatory changes for CIBC. Managed process improvement initiatives in accordance with CIBC’s anti-money laundering and anti-terrorist financing program.

• Managed initiatives relative to retail credit risk management, including the review of risk models and policies, development of strategic business cases and liaising with the appropriate groups in Canada and in other countries to implement.• Supported the implementation of TRIAD in Mexico, Peru, Chile, and the Caribbean. TRIAD is the industry leading credit account and customer management solution aimed at maximizing revenues and minimizing losses across multiple lines of business by predicting risk and determining targeted treatments.

• Provided expert consulting services in support of corporate-wide projects, new product launches and other ad-hoc initiatives to ensure relevant questions, alternatives, and risks were considered.• Responsible for the business casing of new Consumer and Small Business credit card acquisition initiatives, including analysing behavioural trends, preparing detailed financial forecasts and identifying and presenting strategic opportunities to senior leadership.

• With a history going back 95 years, Itau is the largest financial holding in Latin America. With 96K employees and over 3,500 branches operating in 16 countries, it is among the 70 largest banks in the world by market capitalization.• Exercised a leadership role on a multi-million dollar project aimed at retrofitting the bank's branch network and implementing a new operational model for the Retail Banking division.• Led a team of professionals in the streamlining of internal processes supporting key retail banking products and services in order to mitigate risk exposure and increase operational efficiency.

• Currently renamed as Accenture.• Served as a team member/team leader in projects for world-class clients in different industries, including: Financial Services, Insurance, Telecom, Health Care, Manufacture, Food & Beverage, Pharmaceutical, Infrastructure, Oil & Gas, Mining and Public Sector.