Anthony Walker Email & Phone Number

London, United Kingdom

Responsible for a proactive communications strategy that champions the positive impact natural source waters and producers make to public health and the environment. Public affairs lead. Make NSWA the authority for stakeholders and media on natural source waters. • Managed the organisation name change from Natural Hydration Council to Natural Source Waters Association and transition into a trade association.• Created the engaging category promotional social media consumer campaign… Show more Responsible for a proactive communications strategy that champions the positive impact natural source waters and producers make to public health and the environment. Public affairs lead. Make NSWA the authority for stakeholders and media on natural source waters. • Managed the organisation name change from Natural Hydration Council to Natural Source Waters Association and transition into a trade association.• Created the engaging category promotional social media consumer campaign, Uncapped Natural Taste, linking bottled waters to their natural source.• Oversaw NSWA sponsorship of Hubbub’s #InTheLoop in multiple locations.• Devise and manage annual strategy and schedule of communications projects championing the positive impact of made by natural source waters and producers. • Lead public affairs and engagement with policy makers on multiple legislation development affecting the natural source waters category and champion the category.• Lead on regulatory matters and drafted responses to numerous health and environment governmental consultations on health, packaging and the environment.• Manage internal team, multiple agencies and relationships with other trade bodies.• Manage communications for member managing directors, communications and technical teams ensuring all in the category wide knowledge of and cohesion on key topics.• Act as proactive and reactive press office devising key messaging documents, issuing statements, obtaining corrections and busting myths regarding the category. Show less

London, United Kingdom

Professional lead on communications and engagement, social media and digital activities, media liaison and subject matter expert at the British Transport Police Authority. Responsible for maintaining the Authority’s brand and profile, key communications with member organisations and advising on external communications. • Created the Annual Report and Planning documents• Conducted a public consultation on transport policing

Royal Courts Of Justice, Strand, London

Promoting knowledge of and confidence in the Council and its sentencing guidelines among key stakeholders and communities: the media, politicians, professionals, the police and the general public. Developed and delivered a targeted stakeholder engagement strategy and tools including infographics, videos, a database and video conferencing facilities. • Launched sentencing guideline consultations and definitive guidelines including Dangerous Dogs and Robbery ensuring maximum awareness and… Show more Promoting knowledge of and confidence in the Council and its sentencing guidelines among key stakeholders and communities: the media, politicians, professionals, the police and the general public. Developed and delivered a targeted stakeholder engagement strategy and tools including infographics, videos, a database and video conferencing facilities. • Launched sentencing guideline consultations and definitive guidelines including Dangerous Dogs and Robbery ensuring maximum awareness and media coverage.• Planned and delivered a multimedia event engaging with politicians at Portcullis House.• Ensured relations with politicians strengthened through May 2015 election, briefing Council members and profiling key ministers and MPs.• Created, published and promoted sentencing information videos and infographics.• Compiled, edited and published Annual Report.• Wrote Council members’ speeches and presentations to professionals and the public. • Produced sentencing information leaflets for use by police when dealing with bereaved families, establishing a working relationship and accessing internal information streams.• Worked with Ministry of Justice Technology to develop an integrated stakeholder database and video conferencing tool.• Built excellent relationships with Council members, briefing them and providing them with strategic communications advice to improve their profile and reputation. Show less

Authored a self-help guide to weight loss and lifestyle change based on personal experience, ‘The Emotional Elephant’, and carried out historical research in preparation for a PhD. Undertook various corporate communications projects for trade associations to raise their profile with key stakeholders externally and with member organisations to promote awareness, activity and involvement. Spent time in Argentina improving Spanish, a surf tour of western Europe and a ski season in Austria.

Responsible for planning and managing external and internal communications strategies, corporate responsibility projects and promoting thought leadership and stakeholder engagement via corporate messaging that encompassed business and brand image, corporate responsibility and sustainability, annual results, and restructures. • Devised and implemented integrated multimedia communication plans for strategy changes, results, restructures, product launches, health and environmental issues.•… Show more Responsible for planning and managing external and internal communications strategies, corporate responsibility projects and promoting thought leadership and stakeholder engagement via corporate messaging that encompassed business and brand image, corporate responsibility and sustainability, annual results, and restructures. • Devised and implemented integrated multimedia communication plans for strategy changes, results, restructures, product launches, health and environmental issues.• Produced an alcohol unit awareness campaign with ASDA, distributing 65,000 spirit measures and responsible drinking materials free with each bottle of spirits.• Coordinated the initiative for Guinness to become the 1st UK beer to put alcohol unit content onto branded pint glasses UK wide, used as an exemplar for other beer brands.• Created and distributed 1,500 staff training DVDs to the on and off trade, assisted and endorsed by Tesco ‘One Stop’ and Marstons Pub Chain reaching 15,000 staff.• Developed a drinks calculator app used on all platforms to help track alcohol consumption.• Managed launch of the UK’s first responsible drinking TV advert at the House of Commons and ensured roll out in optimal channels and time slots. • Managed the internal communications of Diageo GB, including the authoring, editing and publication of a weekly e-newsletter, intranet and senior management’s announcements.• Created content for Diageo GB’s first ever entry to Great Places to Work.• Provided key customers with the tools to integrate responsibility as part of their work.• Ran community and charity partnerships including Positive Futures, road safety campaigns, safe city centre initiatives and best practice awards.• Coordinated Diageo GB’s Community Day initiatives with Business in the Community, in which national teams undertake community initiatives renovating public spaces. Show less

• Responsible for building relationships with top end on-trade customers and suppliers• Negotiated high sales contribution agreements and drove further sales contribution through distribution and rate of sale initiatives• Appointed as the Marketing Code and Corporate Social Responsibility Champion for the south of England sales teams• Formulated, developed and executed sales strategies to facilitate growth• Opened up opportunities for new products and initiatives, securing… Show more • Responsible for building relationships with top end on-trade customers and suppliers• Negotiated high sales contribution agreements and drove further sales contribution through distribution and rate of sale initiatives• Appointed as the Marketing Code and Corporate Social Responsibility Champion for the south of England sales teams• Formulated, developed and executed sales strategies to facilitate growth• Opened up opportunities for new products and initiatives, securing significant ‘early wins’• Led strategic review of the market to identify new sales channel opportunities Show less

Paralegal work assisting individuals with claims and at the Financial Ombudsman Service. Increased client base, drew up claims, developed templates for use in standard claims and liaised with Life Assurance companies and the Financial Ombudsman Service.Achievements: created stock templates to streamline the claim process, won key high worth claims, achieved a 96% claim success rate.

Ma (Hons), History

Post Graduate Diploma, Professional Legal Studies (Bvc)

Post Graduate Diploma, Law