Antti Lassila Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

The leading digital sales consultancy in the Nordics. We help companies get more revenue and more customers in the digital era. Commercial goals and making a measurable business impact are our guiding principles.On a general level, I have been helping companies to grow by:• Facilitating and supporting the discussion to clarify goals and metrics in the context of digital sales and marketing• Drafting plans and objectives on how to reach these goals• Hands-on implementation and coordination of the planned actionsMore precisely, I usually work on the following topics:• Lead and sales processes• Sales development• Sales and marketing automation• Tool implementations and integrationsI'm tech agnostic but here are some of the tools I've been working with:• Salesforce Sales Cloud, Service Cloud• HubSpot Sales Hub, Marketing Hub, Operations Hub, Service Hub• Pipedrive• ActiveCampaign• Liana Automation

My main job was to enable international growth and manage the sales&marketing system. My other activities included:• Selling high-tech automation systems• Developing our sales & marketing capabilities. From lead generation to opportunity management and closing sales• Planning how to reach sales & growth related targets• Coordinating the sales activitiesDuring the first year as Sales Development Manager, we accomplished to:• Double the amount of ongoing or prepared deliveries• 298% increase in the number of offers sent• 525% increase in monthly inbound leads• 409% increase in monthly traffic on our websiteThese results were achieved by:• Systemizing and continuously optimizing the sales process• Creating guidelines and processes for the marketing & lead generation• Launching SEO and lead generation focused content marketing program• Optimizing sales and marketing conversion rates with A/B testing and industry best practices• Planning and launching a product trial conceptTo track, support, and accelerate this growth, I also implemented and maintained:• Google Analytics, Google Tag Manager, and Google Search console• Sales and marketing reporting & automation with Zapier and Google Data Studio• Set of sales and marketing tools and documented the best practices (CRM, prospecting tools, decks, technical marketing material, templates, etc.)

Espoo

I was substituting project managers during the summer holidays. The responsibility was to ensure working supply chains and delivery capability for new 5G hardware products. Position taught me project management skills, taking responsibility, communication & negotiation skills. It also demonstrated to me what it is to work in a completely international environment.In addition to my main duties, I also participated our organization’s analytics team. I planned and executed minor projects to improve daily work through data and analytics.

My job was to ensure smooth flow of the material in two cold rolling plants. The position included the following duties:- Planning together with different stakeholders how to reach both short and long-term delivery targets.- Representing supply-chain organisation in daily production management meetings.- Giving technical support in managerial decision making.I also achieved to implement a couple improvements to daily work processes during the summer.

Bachelor'S And Master'S Degree, Industrial Engineering And Management

Major in Production Management Minor in Information Technology Master's thesis "Towards better organizational analytics capability.

Exchange Studies, Industrial Engineering And Management

Business analytics and statistics