Anu Gupta Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

- Spearheading multiple S&O initiatives to evaluate growth opportunities for Google’s Ad business globally, driving a $XXB revenue opportunity. Currently in charge of:- Leading business continuity initiatives like business planning, OKR cycle and project intake, ensuring alignment across product areas and with company-level strategic priorities across the entire organization. - Leading strategic retail and measurement initiatives, managing stakeholders across 9 different teams (Engg, PM, Ops, Support, Marketing, Finance, UXR, Legal, etc) to drive product, partnership and go-to-market led decisions and changes.- Overseeing business critical research projects on various Ad products/features including identifying customer patterns, to highlight product gaps and reform go-to-market strategies, in order to increase product adoption and trust among users.

Gurugram, Haryana, India

- Drove sustained revenue growth for India's largest Google advertisers across 5 key verticals, consistently exceeding organizational OKRs (product adoption, revenue targets, business planning).- Spearheaded one-google partnerships across 9 Product Areas (like GPay, Cloud, Android, GMB, Ads, etc) in US, SEA and India, resulting in $XM /Q incremental revenue for Google. - Developed market specific go-to-market narratives for gaming export, focusing on cash games. This led to the successful launch of 4+ mobile apps and generated an additional $XXM in annual ad revenue.

Gurugram, Haryana, India

- Led strategic marketing planning for top-tier Google advertisers in India (across Foodtech, Gaming & Classifieds), consistently achieving product adoption and customer business goals.- Spearheaded industry-first product narratives, generating $XXM /Q incremental ad revenue.- Co-led business transformation initiatives with marketing to develop scalable profitability solutions for advertisers, resulting in a 10pp increase in ROI-based strategy coverage within 2 months.

Gurgaon, Haryana, India

- Responsible for maintain customer experience standards and support workflow for high value customers for Google Ads. - Worked on churn analysis and improvement by improving TAT (turn-around times), quality scores and cross-sell CSAT (customer satisfaction scores). - Analyzed product flow for core Google ad products, providing actionable UI/UX recommendations- Managed incubation for new channel partners and designed a simplified onboarding process for Google business profile, to onboard over 300+ travel agent

New Delhi Area, India

* Managed a team of 10-15 associates/analysts, and maintaining proper information flow between and within teams* Monitoring and auditing the quality of chats, responsible for the overall direction and performance of the team.* Organising the structure, Load Balancing, and Controlling response times to customers. Solving complex customer service issues and proactively doing branding through providing great experience.* Keeping a track of the processing and the fulfilment of the Leads, and Developing future plans as per the current trends and requests.* Developing and achieving performance goals and objectives in order to achieve customer promise expectations.* Goal setting with the team and ensuring effective and measurable reviews and feedback mechanisms (MRM, Operations-review, dashboards)* Manage the career growth and development of team members and lay a critical role in building management depth by providing guidance and mentoring to all levels of leadership within their organizational units, as well as serving as a role model.* Team building - Analysing the manpower and the skills required for the team in future and executing the hiring process with the HR accordingly.

Bachelor’S Degree, Mathematics

* VICE PRESIDENT, (Maths Society) 2012-13: Responsibilities- management of the society for the academic year, organising the annual.

High School, Science

* SCHOOL CAPTAIN, 2010-11: Responsibilities- maintenance of the discipline of the school, Leading the School in organising different.