Anuar Badillo Email & Phone Number

México

Analytics manager for the Amazon (Retail/Music/Echo) account.Provided quantitative/qualitative input for the planning process of media campaigns, working in conjoint with the strategy, finance and operations teams.Developed data-driven, high-value target audiences and personas for online/oflline media campaigns, meticulously tailored to meet client’s interests and needs.Constructed deep-dive qual/quant analyses in a regular basis for addressing specific client’s business questions, sourcing from multiple types of data and information outlets (e.g., Kantar, TGI, Euromonitor, Marketline, Nielsen, YouGov, IPSOS, etc.).Designed, pitched, sold and implemented analytics projects applied to media campaigns based on the assessment of the client’s business needs & opportunities. Managed the briefing, procurement and execution of analytics projects based on panel surveying with third-party vendors. Projects involved the processing and cross tabulation of raw data for analysis, providing insights on brand health indicators, also focusing on answering key client’s business questions with actionable recommendations.Acted shortly as project manager for the regional business intelligence & digital transformation efforts. Carried out a comprehensive assessment on the data handling and reporting processes, crafting an in-detail status executive report. Also mediated between the local teams and the regional hub’s specialized team and conducted a regular status update with client’s and agency’s relevant stakeholders.

Analytics manager for the Amazon Mexico account (Retail, Prime Video). Managed the data handling, analytics and reporting processes, close working with the strategic planning, execution and client service teams. Provided quantitative and qualitative analysis as an input into strategic planning and optimization of media campaigns through data-driven insights. Involved actively in the planning and implementation of analytics projects with emphasis in KPI and ROI modeling, specifically tailored to meet client’s requirements.Drove the Business Intelligence and Data Management efforts; designed and implemented the groundwork for the automation of the campaign reporting process that contributed to time reduction in weekly deliverables; compiled and reprocessed historical data for the creation of standardized master database, improving data accessibility and reliability. Also contributed to the construction of Ad Hoc reporting Scorecards and Dashboards.

Ciudad De México Y Alrededores, México

Champion of market intelligence; managed the data sourcing & handling, market performance analysis & reporting processes.Provided an in-detail report with the analysis of the alcoholic beverage industry dynamics in Mexico in a monthly basis; reporting key quantitative metrics such as market share, value/volume growth, pricing, and relevant qualitative findings on market trends and global research studies. Conducted monthly and bimonthly executive results presentations in multidisciplinary forums, conveying relevant market/business information and insights with actionable outcomes.Crafted and presented multiple types of tailored executive-level deliverables for local and global stakeholders. Consistently assisted the high management in the decision support process with ad hoc analysis, research, forecasts, estimations and scenario testing (modeling).Actively involved in annual and long term strategic planning along commercial, marketing and finance teams, providing qual/quant input and ‘integral’ feedback.Managed the business relationship with data and research partners (Nielsen, ISCAM, Kantar), including budgeting, resource management and executive presentations.

Assisted in financial audit procedures under MEXGAAP and IFRS regulatory frames, in compliance with ISA and PCAOB standards. Participated in relevant engagements with clients such as Monsanto, Sempra Energy, ICA group, BBVA, ADO Group.Crafted financial statement reports, including balance sheets, P&L, cash flow and changes in Shareholder equity, as well as tax reports for fiscal authority compliance.Carried out in-site inventory audit procedures in local and foreign locations.