Anu Bajaj Email & Phone Number

Delhi, India

IT Partnerships Architect | System Integration Expert | Automation Specialist

Description: Vonage is a publicly-held commercial voice over IP (VoIP) network and SIP company that provides telephone service via a broadband connection. URL: www.vonage.com Selected Achievements:- Successfully provided in-depth analysis and insights into key e-metrics to Senior Leadership Team, with recommendations for improving online experience and growing online sales performance. These included evaluation of traffic reports, conversion reports, Campaign reports, navigation patterns, fall-out reports, path analysis, click-map reports etc- Monitored and analyzed effectiveness of new features, web site changes and marketing campaigns across sales channels i.e. SEO, SEM, Display, Email, TV, Affilate etc- Met with marketing, operations management and finance staff at all levels to understand goals and data sources and help establish benchmarks and metrics.- Developed, executed, and analyzed testing routines for key website experiences across multiple report suites.- Organized in-house Adobe Omniture Training conducted by Omniture's professional trainers- Created dashboards to facilitate mining of data from multiple sources, and conducting analysis to produce significant and useful insights into online performance- Ensured website tracking is accurate by working with implementation specialists in support of key business objectives.Tools used: Adobe Omniture Site Catalyst, Omniture Hitbox, Omniture Reportbuilder, Omniture Clickmaps

Description:CPA2Biz is a subsidiary of the American Institute of CPAs (AICPA). The company is exclusively responsible for multi-channel marketing of AICPA products and services i.e. CPE Self-Study Courses, Professional Publications, Webcasts, Conferences and an Adwords Reseller ProgramURL: http://www.cpa2biz.comSelected Achievements:Pay Per Click Campaigns: - Successfully devised, developed, implemented and analyzed Google Adwords Campaigns to drive traffic to CPA2Biz.com client’s accounts & CPA2Biz accounts- Created, set up, monitored and optimized PPC strategies for 16+ distinct Adwords accounts to maximize ROI/Conversions- Set standards for implementation, tracking & reporting across Campaigns and conducting ongoing analysis of PPC marketing campaigns- Organized and ran A/B split tests to track and improve campaign performances - Conducted competitive research and implemented strategies to gain and maintain a competitive edge through PPC- Created ad texts & keywords for paid search campaigns- Monitored daily budgets and keyword bids for ongoing campaignsSearch Engine Marketing/ Optimization:- Performed SEO/SEM work for various sections of CPA2Biz website and clients’ websites- Obtained top positions organically in search engines for Cpa2biz using best possible key terms relevant to business saving thousands of advertisement dollars to the company- Monitored, Analyzed Webmaster tool from various Search Engines- On-Page Optimizations: Analyzed and made changes to title, Meta tags, alt texts to optimize pages in the website- Off-Page Optimizations: SMM, Social Networking, Blogging, Competitor Analysis, Created Micro sites, made submissions to directoriesWeb Analytics:- Analyzed results from Site Analytics (Google Analytics, Core Metrics) to improve & increase Targeted Traffic to Site- Provided recommendations related to site usability, functions & conversion optimization that directly impact consumer purchase behavior

- Keyword Analysis: researching popular keyword sets based on site content analysis and competitors' analysis.- Pay-Per-Click: increased the quality & number of course enrollments by improving site search engine positioning via optimization, creating and managing successful PPC campaigns in Google- Code Optimization: optimizing primary keywords in title tag, description tag, image alt tag- Indexing: getting the site indexed through generation of an XML site map for submission to Google Webmaster tools- Link-Building: building links to the site through directory submissions, social bookmarking, article marketing, blog posting, and forum posting- Site Analysis tracking: tracking campaign performance by setting up Google Analytics & Google Dashboard to monitor traffic and eb Rankings - Reporting: creating periodic reports to inform management of performance and competitive insight for better decision makingTools used: Google Adwords, Google Analytics, Google Dashboard

- Successfully developed & implemented target market strategy using multi-channel marketing: Online Marketing, Trade Shows, Direct Marketing, etc. Created customers world-wide in Europe, Americas as well as Asia.- Launched and promoted company website www.bajaj-exports.com; managed online campaigns through SEO, PPC, Keyword Research, E-mail campaigns, Banner Ads and Affiliate Marketing & Analytics strategies. This included Google Adwords, Yahoo Search Marketing- Constantly monitored website visitor statistics, searching habits, landing pages, etc. Performed statistical analysis to understand the search engine traffic patterns to plan marketing activities & business metrics accordingly. Used SEO techniques to achieve high rankings in the Keyword Search results.- Responsible for SMM & WOMM - Participated in Trade Shows such as European/American Coatings Show, Heimtextil Frankfurt; created marketing material & advertised at trade fairs.Industry: Import/Export, Manufacturing

Description:The $500 million Indian Multinational, Arvind Mills Ltd is among the top 2 manufacturers of denims in the world. With its impressive technology and logistics presence, the company is a global leader in textiles.Selected Achievements:- Successfully managed all Sales of key European accounts of Arvind Denim International marketing division with a turnover of $25 Million. - Extensively used the company's customized SAP SCM module for routine activities such as orders & sampling inputting, to view inventory & cycle times, order status etc.- Continuously interacted with customers right from inquiry to final execution.- Coordinated all activities between customer & various AML departments such as Export Commercial, Product development and Logistics.- Reported directly to the Head of International Department in Denims.- Industry: Textiles/Apparel

Description:The world’s leading tennis tournament witness’s players from over 60 nations, who compete in front of a crowd of millions worldwide, through the press, radio, internet and television. The club housestennis courts and a museum.Selected Achievements:- Successfully developed a visitors souvenir guide for the Wimbledon Lawn Tennis Museum; 50,000 copies published & sold to-date. - Researched company demographics and made decisions regarding various aspects such as physical features, contents, costing & commercial viability.- Conducted Primary Research to find out the visitors’ preferences & expectations from the souvenir guide- Reported directly to the Commercial manager at Wimbledon Museum-Industry: Research/ Sports

Mba, Marketing

Bsba, International Business & Marketing

Activities and Societies: Deans List Student, Selected to Intern in London International Management courses at Boston University’s London.