Strategically driving and managing multiple client accounts including Tilda, Mattel (Hot Wheels Legends Tour UK 2024) and the Starbucks 2024 Summer Experiential activation programme.

Senior Account Director leading the AkzoNobel account focusing on creating the best omnichannel shopper experience for their shoppers and retail partners.

I work with Thrive as a marketing consultant on a freelance basis in multiple ways which includes providing strategic direction, advice, developing and managing the annual marketing plan, digital marketing planning, social planning and scheduling and creating bespoke campaigns.

The BT Sport account has been part of Cosine for over 10 years. The account runs in 2 parts - The BT Sales Team actively go into commercial venues such as pubs, bars, hotel and restaurants to sell in the sport subscription. Once the sale is complete 6-8 weeks later the BT Support Squad go into the same venues across the UK providing unique after sales care - supporting over 800 venues across the UK. I managed 2 Account Managers, recruitment and 22 field reps.

During my time at Hyphen I managed the national Vodafone account – the key focusing being B2C data capture of potential future fast fibre broadband customers via Registrations of Interest. We ran an average of 15-20 activations a week, 50 weeks of the year, over 7 regions with 80 crew. The activations were a combination of pop-ups at shopping centres, festivals, local and regional events, as well as door knocking.

My journey with Lime began in 2013 as an Account Director, overseeing Lime’s McDonald’s UK account, which focused on delivering 1,200 family focused experiential events annually and by 2019 we were delivering 3,800 events. Leading a team, we introduced and won 2 new event programmes and a 3 brand-new UK wide training programme for McDonald’s staff members. In 2016 due to significant growth within the agency I was promoted to the role of Client Partnerships Director (CPD). As CPD I overlooked the strategic development and planning of all client accounts spanning across the agency’s disciplines. My focus was to ensure the smooth running and development of all accounts including supporting my team in responding to briefs effectively, status updates, information dissemination, managing team performance, coordinating essential resources and budget management. Most importantly it was essential that I built solid trustworthy relationships with our clients, and that they received my strategic input and direction for future growth, development and planning. I have worked with and supported clients in senior roles including MD’s, CEO’s, Heads and Directors across multiple sectors including retail, insurance, pharmaceuticals, social care, manufacturing and education to harness their focus and identify growth opportunities. Based on my knowledge and strong relationships with c-suite executives I led several diverse branding projects for organisations such as Outcomes First Group (specialist housing and education), Cirencester Housing and Camurus (pharma). In addition, overall I managed a team of 18 (directly 2 Account Directors and 3 Senior Account Managers) and regularly assisted with driving new business forward for the agency as a whole.

During my time at Breast Cancer Care I was responsible for driving forward the new business team by creating partnerships through Charity of the Year, cause related marketing and long term strategic partnerships.Responsibilities included: Developing a strategy for the corporate team, setting and developing individual and team targets, prospecting new business clients, developing proposals and pitches, recruiting and developing line managing members of staff, managing and reporting income.

I managed experiential sponsorship and marketing programs for fortune 500 brands in Los Angeles and sustained growth of the program throughout a range of venues across California. Responsibilities included: Managed and overlooked sponsorship and event programs, recruited trained managed field agents on program and event activity, managed bookings payments and event schedules, negotiating fees and contracts with venues, client relationship management, managed events and teams of field agents on site, pre and post event reporting and inventory and collateral management.

During my time with Angel Music Group I managed Napkinnights.com (a national nightlife website) in 12 cities and launched Napkinnights.com in the Los Angeles market. Responsibilities included: Sourced negotiated and closed new client accounts, retained revenue and built strong client relationships nationwide, fully managed client accounts when closed, completed agency RPFs, managed and trained staff in 12 cities,responded to all incoming queries, client relationship management, managed and recruited photography staff, scheduled photographers weekly and monthly at nightlife venues, managing invoicing and payments, developed event sponsorship opportunities.

I managed the online nightlife website optimised sales growth for Clubplanet.com as well as Wantickets.com, Newyears.com and Nochelatina.com. Responsibilities included: Sourced, negotiated and closed new client accounts, managed existing accounts, increased and retained revenue, built strong client relationships, created customised solutions for clients combining all of Track’s properties, created and delivered client proposals, fully managed client accounts when closed, identified and secured cross sponsorship opportunities, regularly attended events, managed events on premise, recruited managed and trained staff.

Tap It Fame was a start up online talent platform, which had just won series A funding. My role focused predominantly on building and growing the Tap It brand across the USA, signing up new members on to the platform, forming new partnerships to scale the business and overall finding creative online and offline solutions to build the Tap It brand. During the time I worked with Tap It I secured a bi-weekly new talent show with KCRW Radio, organised and managed business development trips to London Calling, Midem and Popkomm, developed a series of talent events in multiple states, and secured a talent development partnership with Pandora.

Bambam Online was an entrepreneurial concept created by myself, which was an online recruitment portal for dancers, actors, musicians and models geared toward the British Asian demographic. The company assisted artists with attaining professional projects in the mainstream and Bollywood entertainment industry.Responsibilities included: Managed the entire process of developing an interactive website, developed the business plan, conducted strategic market research, secured funding, created and managed the entire marketing plan and budget, managed all online content, sourced employers and talent, conducted interviews with celebrities, created press releases, managed press relations, developed and managed events.