Anu Annemari Herranen, Ms

Anu Annemari Herranen, Ms Email and Phone Number

VP Global Strategic Alliances @ Jabra
California, United States
Anu Annemari Herranen, Ms's Location
San Diego County, California, United States, United States
Anu Annemari Herranen, Ms's Contact Details

Anu Annemari Herranen, Ms personal email

n/a

Anu Annemari Herranen, Ms phone numbers

About Anu Annemari Herranen, Ms

Experienced in influencing and communicating with C-level executives in Fortune 100 companies.Passionate about meeting customers' hidden needs through insights and thought leadership. Collaboration is my super power demonstrated by building relationships at all levels, from executives to operational teams.Proven track record in strategic thinking and problem solving, successfully leading strategic partnership teams and contributing to multibillion-dollar enterprises.

Anu Annemari Herranen, Ms's Current Company Details
Jabra

Jabra

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VP Global Strategic Alliances
California, United States
Website:
jabra.com
Employees:
1934
Anu Annemari Herranen, Ms Work Experience Details
  • Jabra
    Vp Global Strategic Alliances
    Jabra
    California, United States
    View
  • Hp
    Global Senior Director, Strategic Alliances, Technology Partnerships
    Hp Jan 2021 - Present
    San Diego County, California, United States
    Influenced strategic direction and and landed strategies with impact contributing directly to the growth of the business.Established enduring C-level relationships that promote partners’ total solution capabilities at the highest levels of organizations.
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  • Hp
    Global Director Of Npi And Gtm
    Hp May 2018 - Jan 2021
    Leading mobile (ZBooks) and desktop workstation as well as commercial VR product launches and sales enablement globally
    View
  • Nice North America
    Director Of Product Marketing
    Nice North America Apr 2015 - May 2018
    Greater San Diego Area
    Leading product marketing (including PR, social, eCommerce, web, event, digital marketing and tech writing) and branding across all Nortek Security & Control's (Leading smart home and security IoT manufacturer with over 4M systems and 25M sensors installed in North America) 15 product brands from smart home control, to AV systems&speakers and wireless health tech. Managing a marketing team as well as negotiating and directing agencies. Featured in "women in security" 12/2017 by a leading tech publication in US.
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  • Microsoft
    Global Head Of Product Marketing In Connected Devices
    Microsoft Apr 2013 - Mar 2015
    Greater San Diego Area
    • Led Nokia Lumia Connected Devices portfolio marketability globally, member of Unit Leadership Team, and product marketing team leader.• Business Development: Built liaisons between departments with insights that resulted marketing to be the voice of the market, customer, trends and behaviors and to steer product development. Respected by a wide range of functional groups from engineers to leadership group members.• Accountability for Results: Attained sales targets for the launch of Nokia’s first LTE only tablet. Leveraged key insights to identify most profitable segments and established ROI to create cost effective marketing and online sales training driven by mobile productivity message. This resulted in successful sales and margins.• External Partnerships: Achieved top satisfaction scores in Nokia with Nokia’s first LTE-only connected Windows tablet and used the satisfaction drivers successfully in marketing with distribution partners.
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  • Nokia
    Smartphone Product Strategy - Global Senior Manager
    Nokia Aug 2011 - May 2013
    Greater San Diego Area
    - Insights for Business: Created Nokia’s smart device strategy to guide smartphone portfolio and service development by integrating customer, customer and market insights with company assets and technology enablers. - Social media: Established online focus group for research and development in key locations globally. Used social media as a nimble and easy way to get instant feedback in design process and to expose gaps in a product or service.• Customer: Integrated distribution and carrier customer requirements into product strategy, created value propositions for each price tier with all time high sales success of smartphones for US carriers. • Influencing Skills: Demonstrated to leadership how Nokia Lumia smartphones could be constituted in lower price points successfully by developing accurate analysis of market trends that converted to customer segmentation.
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  • Nokia
    Global Head Of Sustainability Services Product Management
    Nokia 2010 - 2011
    Helsinki
    Developed environmental sustainability awareness via games and utility apps, resulting positive internal, client and partner engagement in Nokia’s environmental topics.
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  • Nokia
    Global Senior Marketing Manager
    Nokia May 2010 - Dec 2010
    • Achieved savings of $20M via aligned CRM by recommending and implementing behavior driven CRM outbound campaign logic that combined both services and hardware into one holistic story to customers.• Launched Nokia’s first behavioral CRM analytics process for e-mail and SMS campaigns, which improved click through rate by 50%.
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Anu Annemari Herranen, Ms Skills

Product Marketing Strategy Product Management Marketing Strategy Go To Market Strategy Marketing Management Digital Marketing Marketing Mobile Devices Crm Business Strategy Business Development Online Marketing Competitive Analysis Marketing Communications Strategic Partnerships Social Media Brand Management E Commerce Content Strategy Customer Relationship Management

Anu Annemari Herranen, Ms Education Details

Frequently Asked Questions about Anu Annemari Herranen, Ms

What company does Anu Annemari Herranen, Ms work for?

Anu Annemari Herranen, Ms works for Jabra

What is Anu Annemari Herranen, Ms's role at the current company?

Anu Annemari Herranen, Ms's current role is VP Global Strategic Alliances.

What is Anu Annemari Herranen, Ms's email address?

Anu Annemari Herranen, Ms's email address is ah****@****rol.com

What is Anu Annemari Herranen, Ms's direct phone number?

Anu Annemari Herranen, Ms's direct phone number is +142559*****

What schools did Anu Annemari Herranen, Ms attend?

Anu Annemari Herranen, Ms attended Harvard Business School, Aalto University, Nyenrode University.

What are some of Anu Annemari Herranen, Ms's interests?

Anu Annemari Herranen, Ms has interest in Science And Technology, Social Services, Children, Economic Empowerment.

What skills is Anu Annemari Herranen, Ms known for?

Anu Annemari Herranen, Ms has skills like Product Marketing, Strategy, Product Management, Marketing Strategy, Go To Market Strategy, Marketing Management, Digital Marketing, Marketing, Mobile Devices, Crm, Business Strategy, Business Development.

Who are Anu Annemari Herranen, Ms's colleagues?

Anu Annemari Herranen, Ms's colleagues are Philippe Dreiling, Thomas Maanum, Vidhya Arya, Christine Gagnon, Rana R, Vaios Kostakis, Ahsanu Nadiyya.

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