Anu Annemari Herranen, Ms Email & Phone Number

California, United States

San Diego County, California, United States

Influenced strategic direction and and landed strategies with impact contributing directly to the growth of the business.Established enduring C-level relationships that promote partners’ total solution capabilities at the highest levels of organizations.

Leading mobile (ZBooks) and desktop workstation as well as commercial VR product launches and sales enablement globally

Greater San Diego Area

Leading product marketing (including PR, social, eCommerce, web, event, digital marketing and tech writing) and branding across all Nortek Security & Control's (Leading smart home and security IoT manufacturer with over 4M systems and 25M sensors installed in North America) 15 product brands from smart home control, to AV systems&speakers and wireless health tech. Managing a marketing team as well as negotiating and directing agencies. Featured in "women in security" 12/2017 by a leading tech publication in US.

Greater San Diego Area

• Led Nokia Lumia Connected Devices portfolio marketability globally, member of Unit Leadership Team, and product marketing team leader.• Business Development: Built liaisons between departments with insights that resulted marketing to be the voice of the market, customer, trends and behaviors and to steer product development. Respected by a wide range of functional groups from engineers to leadership group members.• Accountability for Results: Attained sales targets for the launch of Nokia’s first LTE only tablet. Leveraged key insights to identify most profitable segments and established ROI to create cost effective marketing and online sales training driven by mobile productivity message. This resulted in successful sales and margins.• External Partnerships: Achieved top satisfaction scores in Nokia with Nokia’s first LTE-only connected Windows tablet and used the satisfaction drivers successfully in marketing with distribution partners.

Greater San Diego Area

- Insights for Business: Created Nokia’s smart device strategy to guide smartphone portfolio and service development by integrating customer, customer and market insights with company assets and technology enablers. - Social media: Established online focus group for research and development in key locations globally. Used social media as a nimble and easy way to get instant feedback in design process and to expose gaps in a product or service.• Customer: Integrated distribution and carrier customer requirements into product strategy, created value propositions for each price tier with all time high sales success of smartphones for US carriers. • Influencing Skills: Demonstrated to leadership how Nokia Lumia smartphones could be constituted in lower price points successfully by developing accurate analysis of market trends that converted to customer segmentation.

Helsinki

Developed environmental sustainability awareness via games and utility apps, resulting positive internal, client and partner engagement in Nokia’s environmental topics.

• Achieved savings of $20M via aligned CRM by recommending and implementing behavior driven CRM outbound campaign logic that combined both services and hardware into one holistic story to customers.• Launched Nokia’s first behavioral CRM analytics process for e-mail and SMS campaigns, which improved click through rate by 50%.

Post Graduation Studies

Masters Degree

Bachelor'S Degree