Strategic Jewelry Brand Architect with a proven track record in establishing successful jewelry brands from inception. Proficient in forging partnerships with diverse online channels, driving sales, and crafting robust business strategies and brand guidelines. Adept at designing Standard Operating Procedures (SOP) and overseeing backend operations for seamless online shopping portal functionality, addressing legalities, product identification, inventory planning, in-transit insurance, and logistic partnerships.Key Accomplishments:Business Strategy and Branding:Spearheaded the development of comprehensive business strategies and brand guidelines for jewelry brands, ensuring a strong market presence.Operational Excellence:Designed and implemented SOPs for online shopping portals, addressing legal issues, product identification, inventory planning, and logistic partnerships.Successfully closed agreements and terms for trade with various online portals.Technology Partnership:Analyzed and finalized technology partners based on project requirements, negotiating terms, and ensuring timely project completion.Overseeing website design aligned with brand guidelines, from home to logout pages.Marketing and Visibility:Developed and executed offers and promotions for end customers, enhancing sales through platforms such as Flipkart, Amazon, Snapdeal, Limeroad, Voonik, etc.Managed brand visibility across online shopping portals and social media, implementing effective marketing strategies.Brand Promotion and Liquidation:Organized brand promotion activities at the national and international levels to enhance brand awareness.Strategically planned the liquidation of end-of-life or slow-moving inventory.Collaboration and Networking:Maintained strong connections with jewelry designers for timely inclusion of new arrivals in product offerings.Strategically positioned exclusive products on the brand website versus marketplaces, optimizing visibility.

Roles and Responsibilities:Sales Leadership:Led the sales initiatives for the Perfume and Cosmetics category.Formulated and executed strategies to meet and exceed predefined sales targets.Operational Excellence:Oversaw the operations of Duty-free stores at the International Airport, including store maintenance, handling client escalations, and managing P&L.Maintained complete control over incoming stock, ensuring proper display according to international standards.Provided valuable feedback to vendors on overall sales performance and product requirements.Team Management:Administered schemes on various products to drive sales.Managed a diverse team of approximately 115, including floor staff and merchandisers.Conducted performance appraisals for staff members, fostering a culture of continuous improvement.Analyzed the productivity of existing staff and coordinated with the HR team to arrange necessary training sessions.Strategic Planning:Developed and implemented strategic plans to achieve defined sales targets.Played a key role in the overall management of the duty-free stores, ensuring alignment with international standards.Collaboration and Communication: Collaborated with cross-functional teams to address staff training requirements and enhance overall team performance.Effectively communicated with vendors, providing insights into sales performance and ensuring alignment with product requirements.

Sales-Was responsible for handling all the dealer category for North India such as Super Key Accounts, Key Accounts and Wholesale Dealers .Maintaining and Enhancing market share within the region. Directly responsible for planning, budgeting and execution of major product launches for key accountsEnsuring that all sales targets set by the company are met.Retail Expansion Marketing-To organize events for the launch of new movie/album release.Brand association for SME titles Media interaction and Media servicing. Getting the new launches covered by mediaManaging displays in direct retail stores and others outlets. Ensuring brand visibility inside the store To make the staff aware of all Key New Release products.

Worked with Times Retail in Planet-M “The Music Store Of the Universe”, a Times of India division Managing the store operations which involved Maintenance of the Store, AMC’s, Licenses, customer escalations, Managing P&L.Managing Marketing activities like hosting events,promotional tie-upsTaking care of our Customer Loyalty Program.All Accounts (Cash, Bank & Counter) related Operations in Retail-Pro.Maintaining & fulfilling Customer’s I-Want & Feed Back forms.