#Coordinating with the Digital Marketing agency for all digital channel requirement.# Working closely with merchandisers & other stakeholder in order to plan marketing campaigns across the digital channels#Devising Digital Strategy & assigning task to the Marketing agency.#Planning $ devising the digital strategy with monthly budget of upto 50lac.#Responsible for generating the revenue out of the allocated monthly budget.#Setting up the Digital Campaign & Monitoring Performance on daily basis.#Analyzing & preparing Reports on the Data retrieved via across the different digital channels.#Data Mining, Analyzing & Forecasting.

#Managing all in house digital marketing activities#Reporting to CEO on all day to digital marketing task & data analytics#working with merchandisers & other stakeholder for devising digital marketing plan across the channel#Analyzing daily analytics & MIS data in order to strategise and optimize on all facebook & Google paid campaigns#Solely setting-up and managing all digital marketing campaign i.e Google ads, Facebook paid, Programmatic buying etc.#Managing the campaign with the monthly budget of upto 15lac#Responsible for generating the revenue out of the allocated budget

• Responsible for the creation and management of search marketing campaigns for Internet retailers, focusing on performance optimization of key metrics to improve campaign performance.• Use both online interfaces and proprietary software to measure campaign performance, including the discovery of patterns, issues, and opportunities within accounts.• Form strategic alliances with clients to integrate SEM into overall online marketing and retail strategy, providing insight and guidance in developing marketing programs designed to accomplish client revenue and performance goals.• Handling mid-sized to large business Google Adwords accounts.• Responsible for Providing Overall Google Adwords Support to the advertisers.• Keywords Research & Analysis• Campaign budget allocation based on the advertiser requirements

Responsible for project's ranking and traffic growth, creating the brand value by constantly monitoring a SEO/SEM team. working as an interface between client and the employee. understanding the clients requirement and forming & executing the seo plan in order to deliver the result within the time and budget. Handling the MCC account- keywords research and finalization.Ad formation.scheduling the daily budget & bidding for the campaign. split testing for an ad within the ad group in order to analyze which ad generates the maximum click through Rate.Campaign set-up keeping in mind the goal of the campaign.Manual and automatic bid managementSetting up daily budget in a way to get the maximum clicks possibleWriting and optimizing ad text to maintain the quality score of the keywords in order to get the ads placed higher in the position within low possible bid.Setting up the campaign in both search and Google display network as per the demand of the business.