Anuja Apte Email & Phone Number

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Hyderabad Area, India

Pune Area, India

- Stepped out of my comfort zone, walked away with a humbling experience - Got a taste of FMCG/retail industry in India- Planned and executed pan-India marketing strategy with master distributor- Managed digital presence of the brand, influencer marketing, marketing on eCommerce- Tested partnership opportunities with gyms and nutritionists

• Led a global integrated marketing campaign increasing adoption by 70% in first year
• Developed a new partnership and a reseller channel with a hardware distributor
• Initiated influencer relationships and drove joint digital promotional activities
• Launched a new business model for custom development services for partners

• Recipient of President’s scholarship
• Delivered a feasibility study for a green venture as a part of an academically sponsored team project
• Selected as a semi-finalist in a business plan competition at Ivey School of Business, Canada

Natick, MA

• Defined global strategy for SimEvents a new discrete event simulation product. Achieved over 70% revenue growth in three years leading to annual revenue of $1M
• Formulated a product development strategy driving long-term forecast of 7 million dollars
• Defined target industry/application segments based on competitive analysis
• Built a 15 member sales team that includes sales engineers, managers and consultants
• Doubled the number of leads in a year through search engine… Show more Defined global strategy for SimEvents a new discrete event simulation product. Achieved over 70% revenue growth in three years leading to annual.
• Doubled the number of leads in a year through search engine marketing and social media marketing

Natick, MA

• Proposed, developed and tested feature ideas for MathWorks simulation products
• Authored two patent applications and developed product features in C++ and MATLAB
• Led the code submission process improvement effort that reduced the developer effort to 2 hrs/week from 15 hours/week saving MathWorks 600 engineer-hours per year
• Mentored 3 part-time developers on MathWorks development processes
• Combination of in-depth engineering knowledge and strong customer focus led to the… Show more Proposed, developed and tested feature ideas for MathWorks simulation products
• Combination of in-depth engineering knowledge and strong customer focus led to the appointment as product marketing manager for SimEvents Show less

Natick, MA

• Provided technical support for over 20 products as a specialist and group leader in signal processing and communications applications.
• Led a 5 member knowledge sharing team focused on improving the quality of support responses to frequently asked questions. This team improved the content of over 500 tech. support solutions
• Conducted technical interviews of candidates and trained new hires on MathWorks products as well as on customer facing skills
• Turned around a sale at a… Show more Provided technical support for over 20 products as a specialist and group leader in signal processing and communications applications.
• Turned around a sale at a multi-million dollar account based on high quality technical support
• Developed features for the first version of SimEvents, a discrete-event simulator

Mba

Ms, Electrical Engineering

Bs, Electrical Engineering