Anuja Miner Email & Phone Number

United States

Arlington, Virginia, United States

Utilized business process improvement, in order for new members (20 per month) to have access to the full scope of benefits, upon payment. This created savings of approx. $100K, as previous members had immediate access to all benefits Developed new marketing collateral, to include more diverse and inclusive members, which better outlined the value proposition in the industry focusing on the retention of 1100+ membersInstituted new processes and procedures, in order for 200+ new members to have a positive member journey, from onboarding to ensure that their questions were answered in a timely manner (recognized as a one-stop shop)Developed new membership growth opportunities, and added new Council membership categories , such as Plant Management, Diversity, Equity & Inclusion, etc. which created new networking, collaboration, and partnership opportunitiesProvided mentorship and increased team morale with the sales team of 5 employees in total, by meeting with each on a weekly basis. Focus was on successes, navigating challenges and next steps, as well as creating opportunities to team build on a regular basis to develop rapportIdentified and improved operational efficiencies organizationally which enhanced internal communication. Setting up monthly meetings with leadership, stakeholders, and cross-functional teams were utilized to discuss challenges in the membership journey, in order to map out the process to make improvementsEnhanced and improved cross-departmental collaboration, which created a more refined member journey to increase member recruitment and retention, which enhanced the financial goals of the organization

Reston, Virginia, United States

Developed membership & marketing strategy using GAP Analysis to help the client increase their membership retention and renewal rates. With a $2M budget, our focus was to help utilize their expenditures with a growth mindset Created purposeful and intentional marketing campaign strategies (email, webinar series, promotional opportunities, etc.), highlighting the client’s value proposition to increase member engagementEnsured brand and messaging were consistent (organizational guidelines) throughout campaign deliverables, to ensure strategic success to meet the client’s objectivesMonitored campaign performance to ensure goals were achieved and recommended appropriate course corrections, ensuring deliverables were on target and within budget (i.e. open rates, etc.)

Alexandria, Virginia, United States

Updated and upgraded the membership application process to ensure appropriate membership categories were accurate, as well as the membership cycle was changed to 12 months (this increased membership by 20% across all levels). As a result, income was doubled, and the member experience was enhanced by 50-75%Identified and instituted new processes, procedures, and guidelines for the new membership application, to ensure accurate data, target communications and provide regular check in’s to assess opportunities for improvement Oversaw department budget which included developing an annual revenue forecast, which focused on growing the membership from the previous year, and for the year aheadManaged the conversion to a new Association Management Software (AMS/HighLogic), which included the purging of over 100k records, as well as training staff on the new system, for greater efficiencies over the next 2-5 yearsSupervised and mentored the Membership Coordinator and other association team members, by meeting them on a weekly basis. Confirmed resources and tools to set them up for success in the future, in order to utilize the tool independently, and provide professional development opportunities

Washington, District Of Columbia, United States

Managed the association’s $1M budget, in order to run the daily operations, developed new processes, and ensured compliance with by-laws. Established a new structure, and assimilated a new Chair on an annual basis, while working with the board to manage the restaurant requirements & legislation nuances in each stateEstablished a new website for the association, since one did not exist prior. The site provided information regarding the list of the board of directors, events, meeting details and schedule, list of speakers, and archived event contentDeveloped new processes and procedures for the board of directors, which included establishing the organization’s code of conduct, governance, and by-laws rulesDeveloped a communication plan in conjunction with the National Restaurant Association (NRA) to announce agreements between CSRA and NRA increasing awareness around a new product launchServed as staff liaison between the CSRA board of directors, membership, and the National Restaurant Association, as an advocate in member communication, events, sponsorship, speakers as well as sessionsDeveloped sponsorship collateral for conferences to increase brand awareness, with new and existing members which increased sponsorships by 20%, as well as assisted in the business process improvement for the current processes in place Responsible for the two annual conferences (summer & fall), logistics, venue selection, speakers, sponsors, sessions, etc. within a $20-30K budget Directed and oversaw alignment of CSRA’s mission, objectives & strategic plan, by addressing state-level membership issues and concerns from a holistic perspective

Arlington, Virginia, United States

Obtained $1 billion annual return by managing the $200M Cooperatives Working Together program established by dairy farmersServed as liaison with auditors, organization’s accounts receivables and payables, and individual farmerServed as staff liaison between NMPF and the Board of Directors Oversaw all the association’s various committees including Board of Directors, Membership, Nominating, and Officers Oversaw collection of members’ annual sales data to establish the cooperative’s annual membership dues Handled annual dues billing of 35 cooperatives (collectively represent approx. 30,000 dairy farmers) and 40 associate members Oversaw 40 Associate Membership programs that included one-on-one meetings with members during annual conferencesObtained a $50K cost savings by streamlining efficiencies through the implementation of a new Association Management SystemIncreased membership by 200% through strategic marketing, in-person visits, and the development of enhanced membership collateralIncreased retention by 100% in addition to doubling cooperative and associate membershipPromoted by NMPF President/CEO to Executive Director of the American Butter Institute upon his retirement Directed and managed the association’s 35 cooperative members representing over 30,000 dairy industry farmers and leaders Staff liaison to the NMPF Officers & Board of Directors

Arlington, Virginia, United States

Created, directed, and executed the association’s $1M annual marketing and promotion budget resulting in 40-year high consumer demand, generating national attention to the associationDirected the institute’s strategic goals, mission, and priorities by working with the Executive Committee, and establishing priorities for the upcoming year. Ensuring the mission and vision were in alignment, and confirming that the organization was on track, to pivot to make changesServed as the institute’s spokesperson on national television and in print media promoting the butter industry, to ensure the value of butter (for cooking, baking, etc.) vs. other alternatives (olive oil, milk products, etc.)Developed & moderated programming for an annual conference attended by over 900+ dairy industry leaders. Oversaw development of sponsorship collateral for multiple annual and board meetingsResponsible for meeting venue selection, board meeting presentations, and speakers while meeting budget goals