Scale up the social analytics capability by using new tools and techniques while establishing a standard process of analysis and reporting

Social Analytics and Secondary research-4.5 yearsSocial Media Capability Lead (July 2022-present)• Successfully built the capability by defining scope and creating a framework • Have set strategic direction for the capability that is agreed on and implemented across markets• Established and implemented a standard method (Strategical and Creative) to answer business questions which guided the team on research approach. Trained team to prepare and make them capable of managing independent projects• Presented projects in global forums and received appreciation for approach, structure and insights• Contributed greatly to capability expansion by working on priority projects that were presented in front of senior leadership teams• Give continuous feedback to vendors to improve process and performanceSocial Media Analyst (4 years)• Subject Matter Expert in understanding the narratives behind social media discussion (Crimson Hexagon, Consumer reviews) which helped the branding team to understand consumer sentiment• Use diverse tools to collect relevant information and derive insights- Google trends, Innova, Technomic and Euromonitor. This enabled me to provide a holistic view of trends, categories and brands.• Trained team members on Crimson Hexagon and Innova databases, which enabled them to begin using these tools quickly for analysisQuantitative-3 years• Independently lead international online quantitative studies (using Dynata and Qualtrics) which helped stakeholders to take business decisions (including critical ones)• Acted as a consulting partner by guiding stakeholders on research methodology, sharing actionable insights for innovation and branding• Mentored new members in the team by providing them with regular feedback and guidance, which enabled them to start managing challenging projects• Gave continuous feedback to Qualtrics to improve the overall process• Proactively asked for feedback from stakeholders to build strong trust and rapport

•Got opportunity to lead projects with HUL domestic and global team with end to end involvement•Used previous research experience to design tools (questionnaires and discussion guides) and analysis •Learned and applied advanced analytics like significance testing, difference driver analysis, factor analysis and correlation to help making product innovation decisions•Interacted with consumers to get the sense of product performance •Developed co-ordination skills by working with analytics and field teams which resulted in better project planning and management (briefing sessions and continuous updates)•Learned better project management by completing insight rich reports within tight timelines

•Got opportunity to lead projects (Quantitative and Qualitative) with big brands (Godrej, CEAT, Marico) •Established basic research fundamentals-understanding briefs, writing proposals, designing methodology and tools•Acquired co-ordination skills by working along with analytics and field teams (Briefing sessions and continuous updates)•Learned moderation by taking in-depth and focused group interviews•Ensured data quality by identifying the points of error possibilities and getting involved in each step •Implemented the standard process for pen and paper interviews by setting up project flow, tasks and timelines

•Acquired desk research skills by working in adhoc project for international event management company•Got appreciation on report writing