Anuja Singh Email & Phone Number

Delhi, Dl, In

Gurugram, Haryana, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bangalore

Bengaluru Area, India

• Develop marketing collateral and sales propositions to pitch Cognizant as a market leader in providing data driven solutions & services• Build proposals for clients around their data needs. Go the extra mile to bring in the wow-factor by proposing solutions for roadblocks the client has not yet acknowledged• Decide on the pricing strategy to be followed. Bring in 10-15% delivery efficiency through identification of reusables and frameworks, resulting in margin improvement

New Delhi Area, India

Project Title: Brand Awareness and Competitor AnalysisProject Brief: • Analyze factors of brand awareness for Reliance Trends, and customer perceptions • Identify various KPIs to study store performance• Conduct footfall audits for Reliance Trends store• Design, execute, supervise and measure/improve BTL promotional activities at 8 stores in Delhi/NCR• Plan a detailed BTL activity calendar for 8 Reliance Trends store in the Delhi/NCR region• Study the BTL promotional activities undertaken by a few of the competitors of Reliance TrendsObjectives:• Increase footfall and conversion ratio at Reliance Trends store Deliverables/ Recommendations:• BTL activity calendar for the Reliance Trends stores in the Delhi/NCR region• Conducted interviews of Trends customers to gain insights into what the customer wants• List of activities undertaken by competition, and change in footfall due to these activities at the competitor stores

Bengaluru Area, India

Key Responsibilities:• Project Management –o Interact with Client and Onsite managers for requirement analysis and fixing production related issueso Coordinate weekly calls with Business Managers’ for status reports • Web Development, and Unit and System-Integration testing• Knowledge Management - Develop process flow documents and critical issues’ solutions guides for easy knowledge transition of new joinees• Coordinate with global teams for successful deliveriesKey Assignments/ Initiatives:• Worked in a project requiring coordination between four different geographies, the United States, London, Japan and India• Solved significant number of recurring issues permanently, conforming to quality procedures and standards• Provide solutions to business issues, such as a self-diagnosis tool for Sony electronics customers to reduce logistics costs for regular, non-critical problems with devices• Achieved zero defect delivery in multiple releases and earned client appreciations• Part of the organizing team for Sony’s global annual business meets• Organized various team building activities• Mentored 2014-2015 new graduate hires to ensure smooth induction into the web-development team

Pgdm, Marketing, 7.51/10

Bachelor'S Degree, Electrical Engineering, 8.05/10

Activities and Societies: Leo Club

Education record