-- Worked with Brands across USA, EMEA & APAC regions to help strategize effective Media Strategies. Led analytics of pivotal Business accounts to provide data-driven actionable insights to our clients to improve important KPIs dealing with customer Acquisitions, Engagement, Reach and Cost. -- Proficient in tools such as SQL, Excel ,Python and Pyspark and extensive exposure in analysing and visualizing large data sets. Delivered elaborate dashboards and presentations to client CXOs… Show more -- Worked with Brands across USA, EMEA & APAC regions to help strategize effective Media Strategies. Led analytics of pivotal Business accounts to provide data-driven actionable insights to our clients to improve important KPIs dealing with customer Acquisitions, Engagement, Reach and Cost. -- Proficient in tools such as SQL, Excel ,Python and Pyspark and extensive exposure in analysing and visualizing large data sets. Delivered elaborate dashboards and presentations to client CXOs about their digital media advertising performance and other market research-- Extensive exposure working with Product teams to innovate and launch new internal tools, and performance metrics. Also Partnered with sales & marketing teams of top streaming clients across US, EU & APAC regions increasing recurring business by $20M, i.e.,100% increased revenue YoY Show less

-- Led analytics for General Market clients (Auto, Pharma, Consumer etc) to help the brands effectively target relevant audiences across the digital CTV space and increase the brand reach and awareness.-- Worked for top OTT platforms of USA to improve and optimise imp KPIs like CTR, Installs/Launches, Cost per Install and improve Market penetration in emerging EU markets for these apps in LG Smart TVs

-- Worked for many Gaming client advertising on Cross-Screen mobile platform (Huawei) to achieve 200% enhancement in click-through rate prediction through the development of an advanced classification-based ML model Optimize script performance, resulting in a notable 50% improvement in speed and latency-- Analyzed common threats and attack vectors on the Web Security Appliance(WSA) product for CISCO. Delivered an end to end threat model of the WSA optimising the platform by 35%

Part of a national project working on finite element analysis of pavements using castem software. Created mathematical 3-D models using Finite Element Method programming & numeric computing platforms to test and analyze the structural strength and durability of composite-based concrete structures. Improved the data sanity for test models by more than 25%