Head the Central User Research and Consumer Insights function for Swiggy across business lines. Setting up the Behaviour Science unit working with the Product and Design teams to decode consumer behaviour and translate it into actionable outcomes.

Set up and scaled the cross-functional Insights department to work with multiple stakeholders and different customer profiles.Working on the mandate for Product, Business and Operations teams across Swiggy business lines.

Set up the research and insights function at Swiggy.

Led the Research and Insights function for Rides and EATS business for India SA.• Set up the Insights function for Uber India market that was responsible for delivering customer insights which lead to growth-oriented outcomes for business and represent the voice of the customer in decision making. • Responsible to design research across traditional, digital and analytics toolkit and engage with global/ local stakeholders to develop world-class experience for Riders, Driver partners and Eaters.• Led a wide spectrum of research - Product Research, Customer Satisfaction, Product Architecture, IMC, KPI measurement, New product launches, Global research.

• A consumer advocate in business decisions, connecting insights with broader business projects & build a consumer-centric strategy for business objectives. • Made recommendations to influence marketing decisions, understand consumer profiles and drive brand strategies across cross categories (Ready to cook – Atta – Packaged Cakes and Biscuits – Ice creams) and cross country landscapes in Asia.• Worked with cross country retail audit data to assess market share performance and provide tactical guidance to build shopper strategies nuanced to market landscapes. • Pioneered entrepreneurial qualitative techniques for charting consumer-centric innovation and need state identification.

• Led the West India business; responsible for client engagement, technical guidance on the Retail Audit service.• Worked with senior client stakeholders and provided leadership across Data Quality, Coverage Exercises & Growth mismatches for key clients including Unilever, P&G, Marico, Colgate, J&J, Godrej, Mondelez.

• Led the RB account for India, Middle East and South East Asia market. • Worked closely with CMI Heads and Marketing stakeholders to deliver winning innovations across personal care, household care, deliver superior client experiences, and ensured profitable business engagements for the region. • Provided consulting on potential on new launches, evaluated communication and product through primary research and bases proprietary tools.

• Developed and implemented brand planning, including brand strategy, marketing plan & research, business tracking, competition analysis for Emami’s Fast Relief ointment.

• Joined as part of a team to develop the Nielsen Innovation Consulting business for leading packaged consumer goods multinationals and Indian companies. • Analyzed research data using BASES industry-leading forecasting models to consult on a range of business issues, including innovation strategy, concept & marketing plan optimization.