Prashnam is India’s first AI-ML powered tool to gather public opinion in real timePrashnam is an interactive voice response (IVR) survey engine. It ensures stratified random sampling as a key ingredient in its survey methodology. It is an efficient tool for rapid insights and quick dipsticks. Surveys can be verified instantly as clients can validate by calling a few respondents.Prashnam has a national footprint with ~3 crore active panelists across 21 states in India. Clients can also use their custom database. Our clientele includes political parties, advertising agencies, think tanks, research organizations etcPrashnam as a survey tool can be used for gathering insights related to:Brand Tracking and measurementConsumer InsightsTest Campaigns - Pre & Post Launch EvaluationPerception StudyConcept Testing Hypothesis testingAd testing/ Campaign TrackingBrand lift study and many more...To know more about Prashnam please visit our website www.prashnam.ai.Also visit https://prashnam.substack.com/archive to access our past surveys

• Target setting, revenue generation and offering complete leadership with accountability for ensuring profitability within a given time frame while working closely with the Team and the Top Management.• Responsible for revenue generation in the key group publications i.e. India Today, Business Today, Auto Today, Robb Report, and etc.• Responsible for Generating Revenue through India Today Group Events such as India Today Conclave, BT Mind Rush, RD Trusted Brand Awards, BT Most Powerful Women, etc• Successful in getting Hyundai on board as Driven by Partner for the India Today Conclave.• Part of the launch team of Auto Today in 2015 – A 360 degree platform for Auto industry across Print, TV, Online and Events• Closely working with the edit team for ideas related to innovative drives for auto manufacturers as well as tyres, lubricants and other ancillary clients.• Introduced first time advertising from categories like security, agro, mining, pharma etc in Business Today.• Conceptualizing ideas for content integration in the magazines and integrations in the Events.• To generate revenue by offering 360 degree engagement platform & amplification through print, digital, television, on ground activation and events.• New business development and client servicing• Closely working with the advertising agencies • Ideating and closing C Suite Round tables and webinars• Efficiently managing a team of managers; motivating them through delegation, rewards, mentoring, training, and monitoring their performance to ensure overall team productivity and target achievement.

 Content Marketing and Thought Leadership Programme under EIU• Creation and sharing of content for the purpose of attracting, acquiring and engaging defined target audience• Getting a brief from the client regarding the kind of research that would help them in engaging with their TG.• Branding & Promotion using various amplification channels Event Sponsorship Sales and Online Sales

 On Air Monetization and revenue maximisation of LIVE high impact properties like Cricket, Tennis, Soccer , Golf marketed by Neo Sports Broadcast Pvt. Ltd Servicing key accounts/advertising agencies for business development. Tracking competitor activities on daily/weekly basis and preparing/forecasting revenue projection for the month. To generate revenue on high impact property like Cricket by selling Airtime sponsorship and spot buys. Coordinating with the back end team for creation of innovations on the channel with respect to the brand communication of the client

 To generate revenue for the Magazine by focusing on the reach of the magazine, TG of the magazine and how these two things will benefit the brand if a client chooses Fortune India as a media vehicle for their brand. Account Planning and Brand solution.• Customizing brand solution for clients keeping in mind their respective brand strategies.• Breakthrough deal with DLF Cybercity offering integrated media solutions. Competent in handling categories like Auto, IT, Travel Tourism & Hospitality, PSU, Office Automation, Real Estate, Luxury & Lifestyle and etc.