Anupkumar Yadav Email and Phone Number

Brainstorming category strategies for the beverages department, focusing on assortment optimization, pricing strategies, and promotional activities to drive sales and margin growth with a yearly turnover of USD 8 Million. spread across the country with 21 stores (17 City Stores, 4 Province Stores)• Collaborating with vendors and suppliers to negotiate pricing, terms, and promotional agreements, ensuring alignment with strategicobjectives and maximizing profitability• Managing inventory levels and replenishment processes• Analyzing sales performance, market trends, and customer feedback to identify opportunities for product innovation and and customer satisfaction• Leading cross-functional teams to execute promotional campaigns, product launches, and merchandising initiatives, coordinating effortsacross marketing, operations, and procurement departmentsNotable highlights:• Anchored re-defining entire assortment range for Angomart- Brand & articles selection for A, B & C class stores, approved by Chairman and Group Management; same logic was replicated across all the group stores: Angomart, Freshmart, B&B, 2 countries: Angola & DRC Congo• Successfully reduced SKUs from 10500+ to 7400 in Aug’23 and finally to 4400+ SKUs by Jan’24. Despite trimming 60% of articles, sales values retention was 91% and margin value retention was 89%• Played a key role in Strategy shift (Local & Import): Post local currency devaluation – Quarterly & Half yearly buying plan & OTB strategy• Conducted market research and did Marketing investment of 275 million for LY’23 and till date we have signed 170 million contracts• Marketing & Promotion: re-defined investment concept which has helped in reducing 50% carry bag cost, 50% funding form supplier EDLP articles, 50% sponsorship on flyer printing cost. With 26% Margin retention over LY 35%• Supplier Contract Revision: Signed 27 new TOTs (new supplier) – increased assortment range in category, reducing reliability on Import

• Brainstormed FMCG Sourcing strategy, category P&L, Sales AOP plan and new brand launches at the National/Regional level• Collaborated with vendors to meet the associated risk, cost & service parameters; negotiated commercials and terms of engagement• Mitigated cost through process improvements, contractual efficiencies and elimination of inefficient spending

Launched Udaan B2B in Tier II, III cities in Southern India; hired Feet On Street and educated buyers on Udaan B2B and on-boarded them to generate business

Spearheaded the responsibility of P&L, People management and Demand planning for Food & FMCG category, monthly sales with turnover ofINR 32 Cr. monthly through a portfolio of 50+ brands and 950+ SKUs; maintained brand integrity by showing brand loyalty• Steered efforts and built the buyer and supplier base in the city; managed a buyer base of 20,000 kirana outlets, 60 suppliers/distributors onUdaan platform for trade; nurtured relationship with supplier/distributors• Led a team comprising of 172 sales personnel including 155 Territory Sales In-charge, 15 Team Leads and 2 Area Leads

Successfully managed end-to-end General Trade functions across 9000 retail outlets in Western Suburb area of Mumbai for PepsiCo products• Recruited & trained the sales team comprising of 13 Customer Executives, 55 Pre Sales Executives & 21 Delivery Agents• Overachieved the sales target by 108% and within 4 months of joining, converted loss making business (since 2 years) into a profitable one• Generated 2% trade spends savings by planning standardized rates across outlets & portfolio for Mumbai in 2019• Overachieved sales targets and generated business of worth INR 26 Cr. on a monthly basis through distribution strategies from May’19 to Aug’19

Brainstormed marketing, pricing and promotional strategies for ATL & BTL activities for Maharashtra & Goa region and New brand launch activities; recognized for functional excellence in Marketing Vertical by Unit & Marketing Manager for the year 2016, 2017 & 2018• Played a key role in Sting Launch and overachieved the target by 150% for which the team was recognized as: Best Marketing Team in 2017• Managed IPL sponsorship and event activities for Pepsi and achieved 3.10% customer conversion in 2015• Achieved 193% AOP and share gain of 14 PTs with gross revenue of INR 4.54 Cr. in Tropicana Frutz launch; EDGE score of 84% (National Average in 79%) in Beverages category, 63% (National Average: 59%) in Snacks Category in 2016• Generated gross revenue of INR 2.63 Cr. in 7up Revive Launch and covered more than 70% distributors in Maharashtra in 2016; INR 2.5 Cr.and covered more than 40% distributors in the launch of Doritos in 2016

Managed monthly gross revenue of INR 2.8 Cr. with a team of 14 Pilot Sales Supervisors & 15 Delivery Agents; supported direct operation of routes for South Mumbai; liaised with the depot to ensure distribution of stock; managed events at Pepsi (IPL) 2014 & 2015• Recognized as Best Customer Executive on Value AOP in 2015 & SKU count by 14 across Maharashtra in 2014• Implemented SAMNA (Sales Booking Module) which increased process efficiency and DYNAMIC (Delivery Application System) for route delivery which generated cost savings INR 30 Lakhs annually• Received a trip to Thailand for winning the national contest on Value Growth Q2 2015 and Bangladesh (T20 World Cup Final) for winning national contest on Pepsi Growth in 2014