Anuradha Maiya Bandekar Email & Phone Number

Brampton, Ontario, Canada

Brampton, Ontario, Canada

- Managing the eCommerce business for GameStop.ca- Act as a project manager and timely delivery of website enhancements and projects- Managing a team of 4 direct reportees

Toronto, Ontario, Canada

- Leading online sales initiatives for company brands – Chef Sac, Disc Living, and FREST across US and Canada marketplaces- Built and delivered the sales plan for 2021 and key sales & marketing initiatives- Grew Amazon sales in USA by 45% from FY20 to FY21- Optimized Amazon listings using Helium10 for slow-moving products; Sales grew by 5x- Improved Amazon IPQ score over 100 pts. by improving inventory turnover- Create, analyze, and interpret sales and spends dashboards to track daily & monthly sales across various channels- Lead pricing changes for products to improve sales & profitability- Manage projects on Asana and ensure on-time delivery- Responsible for ideation and developing launch plan for new products- Monitor PPC campaign efficiency and optimize basis short-term and long-term strategy- Manage Shopify backend for Chef Sac website and lead marketing initiatives on Google ads & Klaviyo

Toronto, Ontario, Canada

- Structuring the online sales channel and leading sales strengthening efforts for the 100-year old, India based Ayurveda brand- Determine strategic direction for the brand's growth in the online space- Design the sales strategy for the current year and develop and execute marketing initiatives to support the growth plan- Act as an SME for online business heads to create, develop and refine strategies in order to deliver the planned business growth for the channel

Mumbai, Maharashtra, India

- Grew annual sales by 25x from FY 17-18 to FY 19-20 for the Online Marketplace channel- Successfully delivered the AOP for the year and delivered the bottom line strengthening plan by bringing the channel close to its break-even point- Designed the AOP and sales strategy for the current FY (20-21)- Set up and led a team of 8 direct reportees and 4 indirect reportees- Led performance-based (CPC) digital marketing strategies to deliver the monthly sales numbers by diversifying the channel mix and optimising and improving customer funnel strategies- Led SEO optimization on merchandising and content to improve product visibility and sales rank on Amazon.in - at least 4 Kapiva products rank under Amazon Best Sellers within Top 10 in their respective browsing/selling nodes on Amazon.in

Mumbai Area, India

- As part of the leadership team, worked directly with the founders to deliver business goals for the online marketplace sales channel- Owned the channel P&L; responsible for top-line sales delivery while strengthening the bottom-line- Online marketplace sales channel contributed to ~55% of total company revenue and saw 7x growth in Year 1- Devised and delivered the AOP for the past two financial years (18-19 and 19-20)- Built the sales channel in 2017 by launching the brand on 5 national eCommerce platforms including Amazon.in and BigBasket (Online Grocery Store)- Played a key role in registering and selling on 4 e-Pharmacy platforms since products had a strong product-market fit with their audience- Based on consumer feedback on existing product lines and primary research on Amazon, launched 4 new product lines (12 SKUs) which currently contribute to 17% of channel sales- Assisted the Supply Chain team to optimise and set processes around customer orders (dispatch and delivery), demand planning, warehousing and conducting quarterly stock audits

Mumbai, Maharashtra, India

- Designed and developed an overall marketing strategy for the brand along with its positioning statement, brand pyramid and brand personality- Devised and led the social media strategy- Led the packaging design development and market launch for 2 product lines (18 SKUs)- Explored various opportunities to sell on online marketplaces and finding growth opportunities for the brand- Set up the brand website and its online store- Set up the supply chain and warehouse processes for dispatch and delivering of customer orders- Developed product content for online selling using keywords and SEO hacks for improving searchability- Conducted market research and studied the competition for new product development

Saint Lucia

- Led the 360-degree communication strategy for St Lucia Stars (now called Zouks), the team that plays in Caribbean Premier League- Devised the digital strategy for the team’s social media pages/handles in three phases i.e. Build-up, Tournament and Match Days and Sustenance post Tournament- Designed and developed engagement ideas for the online community and fans during the pre-season, during the tournament and in-stadia activations during match days- Managed investor relations as well as setting up on-air and in-person media interviews for the management team- Served as primary media contact for all publicity, consumer awareness campaigns & player access- Developed media plan, sponsorship decks and press releases- Evaluated advertising and promotions to ensure campaign messaging aligns with strategic goals

Mumbai Area, India

- Responsible for marketing initiatives for the two large markets for the brand in the Western region of India – Mumbai & Gujarat- Delivered the annual marketing calendar comprising of 9 regional campaigns and 2 national campaigns- Managed a yearly budget of ~USD 670k with over 1Mn participants in each campaign- Drove cost efficiencies across projects by renegotiating the existing rate card with event agencies to bring down costs by 10% by using different print material and reduced costs by 7% by purchasing frequently used items rather than renting for weekly events

Mumbai Area, India

- Managed Castrol's brand assets and leveraged the ICC Sponsorship association during key tournaments- Designed and executed the Guest Business Experience during the ICC Cricket World Cup, 2015 in Australia & ICC World Twenty20, 2014 in Dubai which comprised of series of events showcasing Castrol's product superiority- Extended support to execute the digital campaign & in-stadia activations during both tournaments- Assisted the Global Sponsorships Team to leverage the 2014 FIFA World Cup association during the Rio in Asia event in Phuket- Responsible for coordination with the digital agency for set design, celebrity briefing and event flow during the live talk show hosted by sports celebrities which was streamed on Google's Lightbox media property as part of the 2014 FIFA World Cup digital campaign; this media property was used for the first time in Asia and the show had 120k live tune-ins and 1.5Mn post-show views

Mumbai Area, India

- Brand: P&G Whisper- Ensured that all projects remain on budget and meet deadlines and met the billing revenue target for the year- On-time delivery of the complete ATL toolkit comprising of Print, Television, FMOT and Digital creatives for 2 initiatives in India and 1 initiative in Philippines; led the campaign end-to-end i.e. from client brief to development of creative assets to submission of creatives to client's media agency

Mumbai Area, India

- Responsible for cold-calling and making pitch presentations for prospective clients; converted 2 new clients for the Mumbai branch- Was responsible for client coordination and event flow during various large-scale events such as Starbucks launch in India and dealer and business partner events for Castrol and Tata Group- Recognized as "Employee of the Quarter" for effective communication between internal team members and client with respect to set and design elements, event operations, cost negotiations and client approvals

Mumbai Area, India

The Small Car Project | Brand: Volkswagen- To understand the success and failures of small cars in India, which would help Volkswagen to develop a positioning strategy and selling platforms for its new small car- Conducted in-depth consumer market research amongst the target audience of small car owners and prospective car buyers within the age group of 25-35 years

Post Graduation Diploma In Business, Marketing & Communications

Activities and Societies: - Part of the Cultural Committee on Campus for 2 years - Part of the 3-member team who was short-listed.

Bachelor Of Arts - Ba, Psychology