Hi, my name is Anushka Bedekar. Trained to be a copywriter at Xavier's Institute of Communication, I stumbled upon design while I was working at a communication design studio in Mumbai called Yes, Yes, Why Not? One of the scribbles on a corner of my notebook caught my mentor's eye and before I knew it, I was tumbling headfirst into an exciting identity design project. I was hooked. I decided to go further within the rabbit-hole to find Wonderland. I pursued a Master's course in Graphic Design at MIT ADT, Pune. Post which, I worked with Eumo and Beyondesign where I grew confident in my abilities as a designer, strategist and copywriter. I worked on a portfolio of diverse brands, from Haircare to Nutraceuticals. I am an extremely organised and enthusiastic individual. I am fairly good at time-management and at speaking to an audience. I work best with a likeminded client and a cup of steaming coffee.