Anu S. Email & Phone Number

Emeryville, California, US

San Francisco, CA, US

• Clients: Salesforce, Asana, Getaround, JSX Airline, Dignity Health
• Managed the analytics strategy and implementation of initiatives by collaborating with a wide range of client and agency teams to ensure business and marketing goals were met successfully.
• Analyzed and interpreted market research results to help clients understand their target audience and identify product features to help them meet customer needs and increase customer base.
• Supervised campaign reporting and dashboarding; evaluated campaign performance and suggested optimizations to ensure campaigns met clients business and marketing goals.
• Evaluated applications and websites to assess audience traffic, identified customer journey, determined areas of improvement and ensured marketing campaigns are meeting goals.

New York, US

• Clients: Hertz, White Castle, The Hartford, US Bank, Nordstrom Rack
• Developed and drove the analytics strategy for clients to advance their understanding of their audience, grow their marketing capabilities, and enhance bottom-line business results.
• Analyzed media performance across the consumer journey using multi-touch attribution to identify actionable insights utilized to optimize media touch points, enhance overall media plan and increase marketing ROI.
• Conducted in-depth market research through various online tools to understand target audiences and current customers and help clients expand advertising reach and effectiveness.
• Managed onboarding of new clients onto multi-touch attribution platform and direct all maintenance of analytics activities from tagging requirements, documentation, implementation, QA, and reporting.
• Supervised and trained analysts on analytics skills and tools, and provided mentorship for career and professional development.

Founded a non-partisan media startup with the mission to provide easy access to news stories across the political spectrum to enable productive dialogue between people with differing political beliefs.Accepted into Tacklebox Accelerator for May-June 2017 Cohort: https://gettacklebox.com/

Boston, Massachusetts, US

• Client: Samsung
• Uncovered actionable insights by leveraging robust analytics and cross channel activity to understand digital behavior and optimize campaigns towards reaching users throughout the user journey.
• Developed analytics strategy and identified KPIs that met the client's overall business and strategic goals and ensured campaigns were optimized appropriately.
• Managed entire digital analytics process including real-time reporting to quickly and adequately measure marketing activity across several digital channels and campaigns.
• Assisted in questionnaire design and implementation with market research teams to ensure campaign goals were met successfully; worked with vendors to implement studies and analyze results.
• Collaborated with multiple teams to provide a holistic view of digital media performance that was utilized to enhance digital strategy and implementation.

New York, NY, US

• Clients: Merck, Teva Pharmaceuticals
• Provided an in-depth understanding of digital media performance by building and managing digital analytics reporting structure and processes resulting in optimizations in digital strategy and implementation.
• Uncovered surprising insights into digital user activity across online and offline channels by utilizing a proprietary audience measurement platform and presented insights to senior management and clients.
• Supported eight brands with wide-ranging media analytics and dashboard needs, including KPI development, media mix analyses, digital advertising reporting and audience measurement.
• Utilized proprietary customer database to uncover user journey profiles across offline and online channels.
• Provided valuable support for New Business Development initiatives leading to new business accounts and expanded role with established clients.

• Increased revenue by 25% in three months by translating business goals and objectives into marketing strategy and brand development.
• Created and implemented a marketing strategy that utilized offline and online channels to increase brand awareness, drive sales, and improve user acquisition.
• Conducted web analytics assessments to understand user behavior online; created and maintained key performance metrics to track marketing effectiveness over time and by channel.
• Performed in-depth market research including competitive analysis, audience segmentation and market trends on health and wellness industry.
• Increased social media engagement by over 400% by establishing and managing advertising and marketing efforts through several social media channels, including Facebook, Twitter and LinkedIn.

New York, NY, US

• Successfully met C-suite, company-wide project goals involving hundreds of staff throughout the company by leading 12+ project work-streams and multiple deliverables.
• Led several project work-streams for company-wide risk deliverables: created workflow tools, directed meetings, tracked milestones, and produced management reports and presentations.
• Collaborated with internal and external groups to set goals, execute plans and ensure timely delivery of objectives.
• Evaluated credit risk metrics for the company's global corporate activities to assess revenue potential and product viability.

New York, NY, US

• Analyzed, monitored and evaluated credit and operational risk within multiple global financial institutions to assess systemic risk within the financial system.
• Evaluated trends and conducted in-depth volatility analyses across several financial variables.
• Maintained and fostered relationships with internal and external partners and acted as a liaison between the organization and senior members of various global financial institutions.
• Enhanced analytical speed and accuracy of complex high-level financial data analyses.
• Led data management activities, including data integrity and accuracy.

• Utilized quantitative and qualitative analyses to design and build a credit risk rating model to evaluate the firm's asset quality and estimate potential losses, leading to increased revenue and improved productivity.
• Conducted in-depth statistical analyses to evaluate repayment rates against demographic data and product features, and to predict business performance across the company.
• Uncovered new insight into business activity and suggested improvements to several business processes and policies.
• Studied the impact of micro-finance on social welfare and economic development.

• Uncovered hidden business opportunities for New Jersey businesses domestically and internationally by analyzing market research and industry trends.
• Assisted in organizing trade fairs and missions for foreign representatives, government officials and senior business leaders with a focus on the Asian market.

Mia, International Affairs

Ba, Economics