IRC and its Airbel Innovation Lab pioneer human-centered solutions to tackle global crises.• Optimized teacher training experience, by analyzing the impact of delivery of ‘Learning through Play’ program in North Africa by planning and executing evaluative research exercises, such as error analysis and card sorting.• Identified and conducted mixed approach usability testing through surveys and in depth interviews for teachers, moderators, and children to assess the effectiveness of the ‘Learning through Play’ program.• Synthesized complex research findings using data storytelling, and Theory of Change diagrams into into visual insight and actionable recommendations for various stakeholders such as teachers, moderators, and project managers.

Uncovered 3 innovation opportunities through 8 guerilla interviews with local residents, ethnographic observations, 12 moderated interviews, and 1 co-creation workshop, resulting in innovative placemaking strategies for Greenpoint, Brooklyn residents. Conducted comprehensive competitive analysis and 16 in-depth interviews with local business owners, unveiling service gaps in shaping a community space for holistic health and wellness enthusiasts. Crafted journey maps and service blueprints, illuminating customer needs and pain points to create a seamless experience ecosystem.

Smart Design is an innovation consultancy with global clients such as Google and CapOne.• Analyzed smart phone’s role in healthcare journeys for Google in US and Japan through stimulus-based user interviews, competitive landscape audits, and trends analysis; uncovering 5 white spaces for health-tech innovation.• Collaborated with UX Designers to craft compelling digital strategy recommendations, driving initiatives for Google’e design and R&D for the Pixel phone in the healthtech space.• Proposed service design blueprint for Capital One to optimize Developer Experience through user interviews, research guides, and external audit, addressing pain points in their on-boarding and code delivery process.• Informed Smart Design’s product marketing strategies for sustainability through 3 surveys and 1 co-design workshops to evaluate people’s sustainability mindsets.

Divine Overseas is a legacy B2B retailer of interior design and construction materials.• Spearheaded the retail company transformation from B2B to B2C through competitive market research, user analysis to establish touchpoints for purchasing needs of both interior designers and home owners.• Led the design, prototyping and A/B testing of wireframes for the new website in collaboration with visual designers and UX designers, to attract 5000+ unique monthly visitors.• Developed service blueprints for B2B to B2C transition, by researching buyer trends to drive business growth and revenue increase.• Designed compelling brand communication materials, achieving a 22% sales rise for the second quarter and elevated brand visibility.

Founded Get Local in Mumbai as a social impact startup curating immersive experiences, connecting travelers with the city’s culture, art, history, and local businesses.• Established partnerships with 11 backpacker hostels, through competitive landscape audit and opportunity mapping, scaling Get Local as a social impact venture and driving 200+ monthly user signups.• Designed and launched ‘The Cinematic Tour’ through extensive generative user research and rapid prototype testing, resulting in a 50% revenue increase within 3 months.• Built and managed a team of 5 for qualitative research and iterative product usability tests, leading to innovative tour experience variations.

The People Place Project in Mumbai revitalizes public spaces, fostering community engagement through urban interventions, cultural projects, and participatory events.• Identified research topics and conducted 200+ moderated user interviews and focus groups with underrepresented communities in Mumbai, informing education and community conservation policies.• Led cross-functional co-design workshops with 3 non-profits and Mumbai’s municipal body, driving social impact innovation through digital and physical place-making products for underrepresented communities.