∙ Leading rebranding process including new website, brand voice and logos.∙ Creating and executing content marketing strategy and asset creation.

∙ Developing go-to-market strategy for product launch.∙ Creating brand messaging and content across digital platforms. ∙ Designing marketing and brand assets (i.e. landing pages, social media, email, toolkits).

∙ Redesigned key features in the mobile browser experience for the board management software.∙ Select features implemented Fall 2023.

APICII is a hospitality management company that develops, owns and operates a collection of restaurants, bars, private clubs, event and entertainment venues throughout North America.

• Conducted brand audit, created and executed monthly content plan including: Social media content planning and publishing, community management, email marketing and reputation management• Increased Instagram following by 28 percent in 6 month period

• Assisted with social media strategy, copywriting, brand research, influencer marketing management, editorial content calendars, photoshoots and analytics reporting for clients including: Chang Beer, Ambassador Autograph Collection Hotels, Tourism Authority of Thailand, JQK Floral Tea, Leyla NYC and Cinzia Spa

• Create content for Martha & Marley Spoon and DINNERLY brand outlets: website, mobile app, social media, blog and in-box• Create and project manage the social media marketing plan and editorial calendar, including monthly engagement campaigns towards non-prospecting audiences• Govern market-specific seasonal events that impact the topline and initiate appropriate communication towards our customer base• Fully own all social media handles, including the management of ad comments • Govern standard KPIs and constantly optimize towards increased engagement• Assist with crisis management, bad reviews and negative news communications• Manage reputation across both Brands and platforms

• Execute day-to-day social media initiatives; including posting diversified content and developing strategies to improve user engagement and drive action across all major channels – Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn, etc.• Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns.• Manage and maintain the monitoring and analytics systems to track social media engagement and results, and create weekly social media reports.• Stay apprised of emerging social media technologies, trends and industry news that align with the brands’ marketing and business goals.• Create and monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.• Attend events and liaise with field staff (group fitness instructors, trainers and managers) to cover all the brands activities from a social media perspective from the ground level.• Monitor and provide guidance across any channels individualized for franchise locations.• Monitor competitors and create competitive reports that provide rankings and any key learnings.

• Manage social media presence through digital and social platforms• Develop and execute strategic social media campaigns• Monitor and analyze marketing campaigns through detailed weekly reports• Maintain brand image by producing SEO-friendly content and micro-blogs

• Produce press releases and feature articles in quarterly publication• Provide administrative support for Director of Editorial Services• Provide on-site event assistance and implementation of marketing strategies

• Assist with client relations and brand promotion • Maintain press coverage and public relations• Organize fashion product closet