Ao(Carina) Zhang Email & Phone Number

加拿大多伦多地区

加拿大 安大略省 多伦多

Partnered with stakeholders across business departments to identify revenue opportunities and translate them into concrete go-to-market levers while measuring the impact on the outcome for business KPIsEstablished school accounts for graduate applicants, managed online accounts, organized and updated application processes and requirements, ensuring all necessary materials were uploaded promptly, handing fees, and enhancing transparency and efficiency in the application process. Resulted in increasing revenue by 20%Providing consultation and advice on the application of University policies and procedures. Advising potential applicants, students, parents, and/or guidance counselors on admissions criteria and processes by probing and providing a range of options and possible consequencesResolved issues encountered by students and case teachers during the application process while improving customer satisfaction through active communication and solutions through a deep understanding of business and target audiencesParticipated in and assisted with organizing study-abroad application events, such as seminars and recruitment fairs

中国 北京市

Responsible for feedback and analysis of account data on Little Red Book, TikTok, Bilibili, and other video channels for luxury bloggers, continuously dig deep into business requirements through user research, user feedback, and data analysis to understand the actual demands of the users.Develop and implement a comprehensive content strategy aligned with overall marketing and brand objectives, adjusting operational strategies based on data analysis which resulted in incentivized specific sales behaviors to drive strategic company objectivesLed market understanding, opportunity assessment, competitive analysis and represented the vertical and market with product management by summarizing weekly trendy topics on various social media to develop a product adoption planSuccessfully led and implemented the company's recruitment strategy, attracting and retaining high-quality media industry talents, improving recruitment efficiency, reducing recruitment cycles, and saving costs for the company

中国 上海市

Analyzed trends in new and traditional media and conducted multidimensional quantitative analysis on user profiles, usage habits, consumption preferences, and brand positioning content types on various social media platforms. Resulted in successful sales campaign launch and increase of partnered brand sales by over 30% during the campaign periodActively conducted statistical analysis on top influencers' account performance on various platforms, while developing a contextual frameworks presentation deck to make suggestions for partnering brands in terms of different collaboration methods, target audiences, and co-branding strategies. This resulted in an increase in client deals signed by 20%Proactively maintain day-to-day client contact and agency contact regarding their area of responsibility while overseeing the development of objectives and strategies for the senior management team to review

China

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

China

Master Of Education - Med, Tesol

Undergraduate, New Media/ Economic Management

Education record

Activities and Societies: Teaching Volunteer Langara College