Aoife Gallagher Email & Phone Number

Victoria, Bc, Canada

Freelance consultant to numerous small to medium sized enterprises on all aspects of their web presence including Search Engine Marketing (Pay-Per-Click (PPC), social networking, local business listings), Search Engline Optimisation (improving search engine rankings through website optimisation and page links), email marketing, display advertising and website design, performance analysis and optimisation. Clients include www.enoughisplenty.net www.galwayhomefromhome.com www.rbshipwrighting.co.uk www.sandemanyachtcompany.co.uk www.nautiluschandlery.com www.rivalowners.org.uk www.businessgrenada.com www.spicehealth.org

Dublin, Ireland

Improved customer acquisition and retention in the challenging online poker market within Europe’s biggest betting and gaming company.New Customer AcquisitionDefined the target audience, product proposition and marketing strategy for the desktop product and new mobile poker app via affiliates, PPC, SEO, paid social, display retargeting, mobile display and App Store optimisation. Collaborated with creative teams on content strategy, UX developers on optimising the user journey and other product teams on cross sell campaigns.Existing Customer RetentionLaunched segmented promotional campaigns corresponding to stages in the customer lifecycle (early life, VIP, reactivation and churn) via site, email, SMS and owned social channels. Created the proposition and marketing plan for Europe’s longest running live poker tournament, the Paddy Power Irish Open which involved briefing the creative team on artwork, allocating budget to online and offline channels and negotiating deals with affiliates to promote the event. Process Improvement Worked closely with business leaders to understand commercial objectives and set marketing KPI’s. Analysed past campaign data to identify areas where margins could be improved, particularly by negotiating profitable affiliate deals, setting target CPA’s and streamlining promotions. Created a quarterly marketing budget and plan designed to maximise return on investment and reduce spend. Mentored fellow team members and led weekly team meetings.

Dublin

Revolutionised the company’s use of digital media, both within the organisation and as a marketing channel in the medical nutrition division of the French food company, Danone.Brand MarketingDefined the content strategy for the company website, transcribing technical product information into search engine friendly material and sharing content via Twitter. Improved the user journey throughout the site, matching content with product promotion to maximise conversions. Spread buzz before, during and after events through online components: live streaming, tweeting and video testimonials.Product MarketingWorked closely with Product Managers to market their products online. Created a digital marketing campaign for the launch of a new product using SEO, homepage takeover, display and email marketing. Improved retention for flagship product by launching the company’s first email marketing campaign. Worked on acquisition campaign to create awareness of iPhone app via PPC and SEO, display advertising on parenting sites and App Store optimisation. Organisational DevelopmentTrained and mentored colleagues to use digital marketing channels and communication devices while complying with government pharmaceutical marketing regulations. Established KPI’s for online campaign performance and provided actionable monthly reports. Managed transition from company newsletter to online blog format.Collaborated with online marketers in offices globally to share best practices..

Consistent strong performance each quarter led to rapid promotion four times in four years and a position as trusted advisor to high value clients of the world’s biggest search engine.Online Marketing StrategyFormulated marketing strategy, provided consultation, wrote ad copy, created keyword lists and reviewed website design and performance for thousands of search and display campaigns across all major verticals and markets. Achieved commercial targets on high value portfolios while ensuring positive ROI and product satisfaction for clients.Business DevelopmentTrained partners, agencies and customers on Google products and services in person and via webinar to maximise revenue, increasing staff autonomy and gathering their feedback for development teams in California. Ran a variety of projects in line with business goals, reported on impact and made recommendations to senior managers.People DevelopmentLed team of eighteen colleagues within one of Google’s highest revenue generating business groups for two and a half years. In that time, team revenue impact more than doubled with huge increases in efficiency and strategic thinking. Relocated to Poland for six months to mentor and train staff, develop processes and design a reporting dashbord for office performance.

Dublin, Ireland

Guiding Russian-speaking visitors from all over the former Soviet Union around Ireland and advising clients about suitable itineraries for Russian-speakers.Interpreting for Russian speakers in a variety of scenarios from legal consultancies to business conferences.Translating literary, legal and medical documents, articles and webpages from Russian and Polish into English.

Master Of Philosophy (M.Phil.), Literary Translation, First Class Honours

Completed Masters in Literary Translation from Russian, Polish and French, studying issues in translation theory and practice and broader.

Bachelor Of Arts (B.A.), Philosophy (Major) And Russian (Minor), Ii.1

Developed analytical, research and organisational skills while gaining an in depth knowledge of my chosen subject areas. Highlights.