Anastasia Ordonez Email & Phone Number

Amherst, MA, US

• Key team member of national organizing initiative, HEAL Together, working in both program/ strategy development and communications. Responsibilities include:
• Providing training and other capacity building to strengthen the skills of current and future public education leaders to build stronger, more equitable public school districts.
• Changing the narrative on how school board members and other district leaders serve local communities through the use of earned media, content production, and other communications tactics.
• Promoting model policies and movement governing strategies to raise awareness of how policymaking can be better aligned with education justice goals.
• Establishing new and building upon existing coalitions with national organizational and community partners to further education and racial justice goals.

Own business specializing in strategic communications for non-profit organizations, philanthropy, higher education, and small businesses. Services to clients included: creating campaign strategies and work plans; message development; brand strategy; content and event production; social and digital media planning; website services; and, press relations.

Amherst, Massachusetts, United States

• Provided leadership for academic, outreach, and fundraising communications, messaging, marketing, recruitment, and national visibility efforts of the College of Natural Sciences (CNS).
• Managed team of communications staff including content producers, writers, associate director and web dev consultant.
• Prepared annual budget recommendations for communications and college events.

• Developed and executed external communications strategy to meet the goals of Next Generation’s Children and Families program.
• Directed campaign messaging, media strategy, and communications team for "Too Small to Fail", a multi-year, national initiative focused on promoting new research on the science of early learning and early health to.
• Developed and managed key partnerships to meet our mission and expand networks of influence. Partners included the American Academy of Pediatrics, Univision, and Sesame Workshop.

• Developed and improved communications resources and approaches to advance the Foundation’s mission, program strategies and values.
• Trained Foundation leadership and staff to effectively engage with key audiences about the organization’s mission, program outcomes and goals.
• Provided regular strategic and tactical communications support to President’s Office.
• Represented the Foundation in key philanthropic meetings around the country, as needed.

• Directed all communications for statewide labor federation with more than 1,200 labor unions representing approximately 2.1 million members.
• Hired and managed staff to serve as media relations, graphic designers and event coordinators.
• Developed and implemented strategic internal and external communications plans for increased media visibility and public education on key issue and legislative campaigns.
• Served as media spokesperson and developed relationships with key reporters statewide.

• Managed $1.2 million budget and multi-city communications team including campaign communications specialists, graphics designers, web designers/ developers, public relations, video producers, and external consultants.
• Developed PR components for priority organizing campaigns, and was second point of contact for press relations.
• Managed online program for union, including production of dozens of campaign websites and activist lists.
• Oversaw production of annual UNITE HERE members' magazine (readership of 850,000), including theme selection, writing and editing content, and supervising layout and printing processes.

Master'S Degree, Women'S Studies

Bachelor Of Arts - Ba, English Literature